spiderman

Digital business: when Internet went from I.T. to Marketing.

Digital business: when Internet went from I.T. to Marketing.

In the 60’s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s web activities have nothing to do with the first nods connected several decades ago. In the last 10 years, Internet evolved exponentially. From an I.T. pure activitiy driven by technology, today, internet became a marketing and business activity. The added value went from informatics infrastructure…

The Blick Girl, the myth of the girl-next-door.

The Blick Girl, the myth of the girl-next-door.

Blick is a german-language daily newspaper in Switzerland. It is published in Z├╝rich since 1959 by the communication group Ringier. And one of the most popular section in the newspaper is the famous “Seite-1-Girl“, the Girl first page! In deed, it is one of the characteristics of the newspaper. They choose a girl out of the public and she becomes the star of the day thanks to a sensual photo shooting. Girls can apply from all over Switzerland. They are…