The hardest you try to keep your fashion edgy, there is always a feeling of letting it to slip between your fingers. In London everybody is a hipster. Hipster cool, hipster geek, hipster latino. By the way you dress, by the restaurants you go or by the books you read, we will tell you what kind of hipster you are. Even entire areas of the city became hipsteric! What is the answer from New York? Normcore. The idea is to forget about fashion trends, color codes and other cool eddy styles and it is all about back to normal. Who invented Normcore? Sometimes the invention of such words come from marketers, journalists and even politicians. This time the concept of normcore was for the first time used by Fiona Duncan in the New York mag. In her article, she was explaining how hard was for her to make the difference…

• 14 March 2014