steve jobs

Apple Watch, unfortunately it was made by Apple

Apple Watch, unfortunately it was made by Apple

Yesterday, it was the big day for Apple. Not only every WWDC is by definition a big event but yesterday Apple was extending its territory to a new product category: watches. For a well established brand like Apple, extending your product segments is always a tricky question. Why should you do it, why do you need it and most important: why my customers should buy it. We could build a full list of questions and the answers would determine the…

Steve Jobs by Walter Isaacson, Counter-Culture

Steve Jobs by Walter Isaacson, Counter-Culture

During the holiday season, I read the official biography of Steve Jobs by Walter Isaacson. At the beginning I thought  it was again another object to nourish Steve Jobs cult. Even though I like Apple products, I do not like the “guru” strategy that minimizes the creative teams behind. But I must say that this biographical work shows more than just the life of a “geeky hero”. It shows the life of a man, that was not proud of everything…

iCloud, the new Mobileme.

iCloud, the new Mobileme.

Apple announced yesterday the launch of its iPhone 4S. It is not the revolution but an evolution. Basically all you who were waiting for the new iPhone to get one…. well now it is time. I will not talk about the 8MP photo camera, or the HD1080P videos, or even a quite revolutionary Voice control (that makes Android and Blackberry out of order)… no. I will talk about iCloud. The story started with iTools in 2000. This one only the…

Is Steve Jobs coming back?

Is Steve Jobs coming back?

Steve jobs is leaving the company leadership for an undetermined time… Is Apple going to survive? Of course.

1 million iPads sold in one month… Apple Tsunami.

1 million iPads sold in one month… Apple Tsunami.

Apple just released the information. After the introduction last friday of its 3G version, iPad gathered a total sales of 1 million units sold in less than one month.

iPad, more than a name…

iPad, more than a name…

Last dream come true at Apple : THE IPAD. How far can Apple go ? Well quite far actually.