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Baselworld 2016 – on time with Jaquet Droz

Baselworld 2016 – on time with Jaquet Droz

Jaquet Droz is one of the first watch-makers and one of the most confidential, yet brilliant Manufacture horlogère from Switzerland. Discover here the new watches launched at Baselworld 2016. From technicality to poetry.

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Blancpain is one of the golden names of Swiss Watch-making. Over the years, their complete mastery of the creation and production control provided to the brand a comfortable freedom of creation. One of the fruits of this freedom was the creation of an ultra-slim mechanism, 3.37mm only. You can find it in the Villeret Ultra-plate. Villeret, a piece of history and a great watch collection Villeret is the name of Blancpain home-town. Placed in the middle of Joux valley, the…

When Swatch lost its “head”… bad advertising.

When Swatch lost its “head”… bad advertising.

Swatch is probably one of the most amazing success stories of the all watch-making history. Not only they saved a lot of jobs during the 1980’s crisis in Switzerland but they showed an incredible level of innovation in terms of design. It is an amazing marketing company with loads of clever people who can produce many concepts that become watches afterwards. This time the marketing teams of Swatch went too far, according to the Paris city administration. This is the…

What to expect from Baselworld 2013?

What to expect from Baselworld 2013?

As we know, Baselworld is one of the main events for the Swiss watch-making industry. Every year all the Brands have appointment with the world. And even if this event is supposed to be a Professional event with no activities to the public, it gathers more and more attention. This year, we will discover a new Baselworld. Full new with a new main building, new stands and brands. It was a huge investment and apparently it is better than never….

2012 Watch-Making Industry, the war has begun!

2012 Watch-Making Industry, the war has begun!

Baselworld is going on very well this year. We expect more than 100,000 visitors, 3,000 journalists from 70 countries and the Markets are confident. This confidence comes from watch customers willing to buy at all levels of price. So the increasing demand brings watch Brands to review their production facilities and the supply chain. And here, the stress starts as the risk will be to lack of components. Swatch, Richemont and LVMH dominates the market and the race for components…

Tissot, new editions 2012.

Tissot, new editions 2012.

Switzerland knows how to make beautiful watches and Tissot has definitely contributed to this reputation in the world. Tissot is the number one Swiss watch brand in the traditional watch segment in terms of units and has achieved a strong international presence reaching over 160 countries around the world. Here are some of the 2012 new editions, just in time for Valentine’s day. Tissot has been one of the leading swiss brands in the world of watch-making, since 1853 with the…