Swiss Arny Knives

Victorinox opens pop-up store in a mountain… in Rio de Janeiro. Switzerland is invited to the Pão de Açucar.

Victorinox opens pop-up store in a mountain… in Rio de Janeiro. Switzerland is invited to the Pão de Açucar.

Victorinox launched an innovative concept of a pop-up store on top of Rio de Janeiro Sugar Loaf mountain, the famous Pão de Açucar. Brazil and Switzerland have never been so united. Our report here. Victorinox and Brazil, an important focus for the incoming years 2014 marked the 130th anniversary of Victorinox. Founded by the visionary mind of Karl Elsener in 1884, it took only 4 generations for this Family owned company to become a multinational player. As a true ambassador…