swiss brand

Girard Perregaux The Blue Hour. Understated and refined style.

Girard Perregaux The Blue Hour. Understated and refined style.

Girard Perregaux has a very distinctive style. The Swiss Brand has an amazing balance between watchmaking know-how and contemporary design. This equation made possible one of the most iconic collections of the brand, called 1966. And today, Girard Perregaux is revealing a new model called the Blue Hour. This new timepiece reminds us the beauty of the 1966 collection and the art of Swiss watchmaking. Girard Perregaux 1966 collection, simply iconic Here is a little bit of history. Back in…

Jaquet Droz, coded luxury

Jaquet Droz, coded luxury

Jaquet Droz is one of the most confidential, yet brilliant Manufacture horlogère from Switzerland. With the launch of their 2011 Tourbillon, here are some clues to decode this prestigious House, part of the Swatch Group since 2001.   This year, the Swiss Timepieces industry shows a great growth. No “time for crisis”. Here some interesting key figures YTD October 2011. – 16,8 Billion CHF Export sales (already the level of 2010) – October 2011 = 1,87 billion CHF (which is…

Nespresso… something else?

Nespresso… something else?

Most of the time, when Nespresso reveals a new “Georges Clooney ad” it is an event. But now, it is another kind of buzz. The Swiss association Solidar Suisse launched a buzz campaign online in which they describe how Nespresso is not as fair trade as they should. They use the typical Georges Clooney ad in order to accuse and ask Nespresso to change their way to treat their coffee suppliers. On the swiss website you can watch the video…