swiss television

Will Netflix make Switzerland to see red?

Will Netflix make Switzerland to see red?

The giant Netflix arrives in Switzerland this fall. Not sure that everybody see it with a positive eye. When you are in a market like the USA with 2’218 tv channels, probably Netflix represents only another alternative. Market segmentation is already super high so one more or one less would not change a thing. 20 years ago, the Cosby show was the biggest show in terms of audience in the USA. Every time, the popular TV show would gather 27 million people. Today, the most popular show in the USA is American Idol and it gathers “only” 9 million viewers. So Netflix just answers to a cluster need and TV channels are enough powerful to basically just keep doing what they know to do best. So Netflix will be a giant among Titans. What will happen with a small country like Switzerland? Netflix, the Millennial hero? If you think that…

Nicky Hayden 2012 Limited T-Race by Tissot

Nicky Hayden 2012 Limited T-Race by Tissot

Tissot is revealing a new Limited Edition watch called  Nicky Hayden 2012 Limited T-Race Men’s Black Quartz Sport Watch. The Tissot T-Race Nicky Hayden Limited Edition 2012 sports Nicky’s team identity and his lucky number 69. This fired-up chronograph comes in a numbered edition of 4,999 pieces, protected by helmet special packaging to enhance its collectability. Features Swiss made quartz movement, a scratch-resistant sapphire crystal and stainless steel case with black PVD coating and engraved case back. For the launch,they made an interesting mood-video, directed by Serge Alain Simasotchi. Mr Simasotchi had a high level carreer as a sportsman in Athletism. During the past 8 years, he built his own audiovisual company producing different multimedia content for the Swiss television like the film about Didier Cuche or his show called Adrenaline. The movie features Nicky Hayden in the legendary motor circuit of Jerez in Spain. You can see 2 other female models…