timepieces

Cartier Winter tale 2013, the panther is out!

Cartier Winter tale 2013, the panther is out!

Cartier revealed the 4th chapter of its Winter Tale. This time we discover a young Panther and a team of Cartier’s Buttlers evolving in a 1920’s Paris by Christmas time. They go from house to house in order to deliver Cartier’s presents. You can see the full version of the video here: Since L’Odyssee de Cartier, The french jewelry House has invested a lot in films to promote the brand territory. This is already the 4th chapter of “Winter Tales”…

Baume & Mercier, Linea Day and Night collection

Baume & Mercier, Linea Day and Night collection

Baume & Mercier is one of the important players in the Swiss Watch industry. With more than 200’000 timepieces produced every year, definitely makes them as an important reference. This year they are launching the new Linea Day and Night collection as a symbol of timeless femininity and elegance. The strenght of Baume & Mercier is to be loyal to its heritage and to use it to project the future. With the Linea Day & Night collection, Baume & Mercier…

Hublot new ambassador: Guga Kuerten, brazilian tennis star.

Hublot new ambassador: Guga Kuerten, brazilian tennis star.

Hublot just announced this week that world famous brazilian tennis player Gustavo Kuerten, became the new ambassador for the swiss watch brand. To celebrate this event, Hublot launched a very limited edition called the King Power Guga Bang. Gustavo Kuerten, aka Guga, is three-time winner at Roland Garros and former world number 1 tennis player. He is today member of the International Tennis Hall of Fame. Guga joins a group of world class elite atheltes who became Hublot ambassadors. Athletes…

Harry Winston Opus XIII by Ludovic Ballouard

Harry Winston Opus XIII by Ludovic Ballouard

Version française ici Reinventing the time each year by offering a blend of traditional watchmaking, technical innovation and innovative design, this is the challenge that is launched with the Harry Winston Opus adventure. The new episode of this amazing and enigmatic “Haute Horlogerie” saga, called Opus XIII. It was highly anticipated, and once again, it defied the rules of conventional watchmaking, exceeding all expectations. It is almost impossible to understand the workings of this watch with simple images, which is why…

Girard-Perregaux Constant Escapement – A technical revolution Haute-Horlogerie style.

Girard-Perregaux Constant Escapement – A technical revolution Haute-Horlogerie style.

Version française ici During Baselworld 2013, Luxury Activist team got the privilege to have the new collections presented by Stefano Macaluso, Product Development Director at Girard-Perregaux. Much of the interview was devoted to a fascinating piece called Constant Escapement which has the advantage of surprise by a visible revolutionary escapement mechanism, and enhanced dial side. With this launch, the brand from La Chaux-de-Fonds continues the momentum of innovation and high technology characterizes the past 222 years. First of all, and we…

Baselworld 2013 – Zenith Pilot Montre d’Aéronef Type 20

Baselworld 2013 – Zenith Pilot Montre d’Aéronef Type 20

Version française ici Zenith offers 6 models Pilot Aircraft Type 20 to remember the historical and emotional association between the brand and aviation this year. Louis Bleriot and Léon Morane, famous pilots who wrote important lines in the history of the conquest of the air, frequently used Zenith watch them in flight. The Le Locle manufacture well developed rapidly in the market for aircraft instruments: Altimeter, aircraft watches for military and civilian companies. The Type 20 appeared in 1939 is…

Baselworld 2013 – Vicenterra GMT-3 Serie 2

Baselworld 2013 – Vicenterra GMT-3 Serie 2

Version française ici A little over a year after the launch of the GMT3, the young watchmaker from Jura, VicenTerra, is back with a new model. Vincent Plomb, the creator, is again noted by offering this time a more modern and dynamic variation of a beautiful spherical watchmaking Earth, based on the same architecture as the original subscription series. Legend: VICENTERRA GMT-3 Série 2 The main changes we noticed are: The dial, initially silver, is now obtained by lowering with laser…

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot revealed a new Limited edition called MP-05 LaFerrari. It was one of the highlights at Baselworld this year. And if you think Hublot is innovative, you do not realize how far they are ready to go in order to create outstanding timepieces. Check this out. Every year all great Watch manufacturers meet at Baselworld and their aim is to make their annual business and for sure to compete in terms of innovation and their capacity of being outstanding. And…

Baselworld 2013. Antoine Martin Slow Runner.

Baselworld 2013. Antoine Martin Slow Runner.

Switzerland is well known for its innovation and when it comes to Watch Industry, we can find very innovative Brands. At Baselworld we met Antoine Martin, a true luxury Watch manufacturer based in Alpnach. We discovered an amazing innovation called the SLOW RUNNER Collection. And this was one of the great surprises of the tradeshow. This is a world premiere. For the first time, a low frequency wrist watch is presented at Baselworld. 7’200 beats per hour, which means a…

What to expect from Baselworld 2013?

What to expect from Baselworld 2013?

As we know, Baselworld is one of the main events for the Swiss watch-making industry. Every year all the Brands have appointment with the world. And even if this event is supposed to be a Professional event with no activities to the public, it gathers more and more attention. This year, we will discover a new Baselworld. Full new with a new main building, new stands and brands. It was a huge investment and apparently it is better than never….

The Ongoing Innovation of Watches

The Ongoing Innovation of Watches

Watches have grown to be very innovative in this day in age. They also seem to be incredibly recession proof. From the design of the watch and its multiple functions to the watch display cases there is definitely an art behind each product on the market. Below we have listed some of the innovative watches that each have their own artistic inspiration. Nike Strive Wrist Watch The Nike Strive watch is clearly tailored towards athletes with a hint of style. The…

Heidi is naughty but nice…

Heidi is naughty but nice…

Victorinox, a swiss legendary company is reviewing swiss mythology with a modern twist via a mini web serie called Swiss myths. It is an initiative run by the Watch team division in order to highlight new incoming products. The first episode shows a nowadays Heidi who decides to visit her Grand-father. It is apparently the first film of many displaying new adventures of Switzerland’s mythic heroes. When heritage meets modernity… the result is outstanding. In this episode, Victorinox presents a…

Luxury watches have no time for the recession

Luxury watches have no time for the recession

With constant news streams reporting on how disposable incomes are down, consumer prices are up, the housing market is flat and the outlook is bleak, you would be forgiven for thinking that sales of luxury items have fallen.  You would be wrong.  In fact, the luxury Swiss watch industry has just released average annual growth figures for the industry in 2011 and they increased an astonishing 19.1 per cent from 2010, and these figures don’t even include Christmas sales.  So…

Victorinox opens the door of Innovative Face care for men.

Victorinox opens the door of Innovative Face care for men.

Victorinox, the iconic Swiss brand for Pocket knives, is bursting its way successfully in the beauty market. With millions of Fragrances sold all around the world, now, they opened a new chapter: Face care for men. In deed, they are launching under the Swiss Unlimited line, a new generation of skincare product. At luxuryactivist, we had the chance to try it.   Victorinox Fragrances complete the universe of Victorinox and of the original Swiss Army Knife. This universe includes Pocket…

Chrono24, the world biggest marketplace for luxury watches

Chrono24, the world biggest marketplace for luxury watches

A beautiful high-qualitative watch is… for eternity. Sometimes, vintage timepieces or special editions are hard to find, especially if the brands are not selling it any more. That is why you need to know Chrono24.  Chrono24 is the biggest marketplace for watches. They have implemented an unique platform that allow dealers (professionals and amateurs) to propose their Timepieces to people looking for a specific Brand or Model. The mission of Chrono24 is to be the most trusted Watch online retailer…

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