true stories

Victorinox stories – The Companion video.

Victorinox stories – The Companion video.

Victorinox launched in May a new campaign about true stories sent by their customers. In these stories, the Victorinox products saved lives or at least it saved the day. You can discover all the stories either in their new website, www.victorinox.com/stories or on youtube where they have placed all the stories in video. Here below, see the story called THE COMPANION: a true story of a man stucked out in the cold evening in Stockholm. His Victorinox jacket saved his night. His jacket was a true companion for life. LA   Info sourced at the brand official website and youtube channel. All images are strictly copyrighted with no reproduction rights available. 

Victorinox launches new website about true stories.

Victorinox launches new website about true stories.

Victorinox, the makers of the original Swiss Army Knife, just revealed their new online concept for the website. It is a new Brand interface with the goal to bring a more emotional experience. Based on true stories received throughout the years from customers, the Swiss Brand is capitalizing on these amazing storytelling. Called “Victorinox Stories”, the new website proposes a diving-experience into each story. In 2012, Victorinox will communicate more about the company values, its products and the Brand strong promise: Companion for Life. According to Mr. Carl Elsener, CEO of Victorinox, it is not the story of the company that turned Victorinox products as Icons, it is about the stories that customers experienced in which products played a vital role: stories about memorable moments of adventure and expeditions on earth, in the sky, and in space. Dramatic stories in which Victorinox products contributed to solutions and saved lives. Even stories…