Tag: tumblr

Flow, European Social Media conference – September 23rd in Paris.

One of the biggest challenges for luxury brands in terms of communication is Social Media. They are not used to it, they wonder how to do it and most of the time...

Closet Case: Chloe Nørgaard

Most models are at the disposal of a designer's vision, but there are a select few practically incapable of succumbing to it. And it's exactly what gets them booked. Judging by Chloe Nrgaard's performance this season – she walked forRodarte, Roksanda Ilincic,Moschino Cheap and Chic, PPQ, andAshley Williams at Fashion East –it won't be long before she's a mainstay in that cult clique. Actually, if Tumblr reblogs are anything to go by, she's the one leading it right now.

Watch thepsychedelic-haired newcomer voice her love of faries, mermaids, unicorns and grandma shopping in this latest Closet Case instalment.Catch Chloe in aModel Behaviour film, andfollow her with our#dazedmodelarmyproject, too.

If You Leave III

Last year, when Dazed Digital spoke to the photographer/curator Laurence Von Thomaswho was releasing the second book of photographs from his blog If You Leave-the blog had little more than 3,000 followers. A year later, the numbers have hit 100,000, and Von Thomas is back in London to launch his third and final book - with a selection of the best images from 95 global contributors.

TheIf You Leaveblog started in 2009 as a platform for young photographers to submit their best work. The name, If You Leave, is inspired by three words Von Thomas scribbled down on a piece of napkin, and seems to have consequently become an apt guideline for the stream of submitted photographs, as they incorporate similar themes and aesthetics drawn from the title. Loneliness, vast landscapes, distance and intense expression have all been inevitably present on If You Leave over the years.

Dazed Digital: Tell us a bit more about this year’s selection. How is it different from previous books?


Laurence Von Thomas:
I've learnt to always believe what my mom says is true when it comes to intuitive exploits... last year's selection was "more positive" than the first... she hasn't seen the new book yet. This said.. thank fuck there's no more comment box or she'd retort with a full blown Baudrillardian essay about colours and frequential energy.



DD: Can you list a couple of words or phrases that would characterise the selection?


Laurence Von Thomas:I'll leave that up to personal interpretation, but I would like to try and define the style of If You Leave, since it has often been asked and I never felt able to accurately respond. Me and Berlin-based photographer Lena Grass spoke about this during the summer and we felt there was a definite style/subculture going on and that maybe it was time to create some sort of manifesto and then give it an eccentric name... alas, in the absence of this glorious pamphlet, I think the term neo-romanticism might come close, since a lot of the imagery seems to relate to many of the characteristics of Romanticism in terms of mood, composition, theme or even technique. Turner and Friedrich return frequently as a source of inspiration.



DD: With so many submissions, is your selection just instinct based? Are there any guidelines?
Laurence Von Thomas:

There are no guidelines. I prefer it this way. My selection is not based on objective parameters, so it wouldn't make sense to dictate any.



DD: Do you know how many submissions you had overall?


Laurence Von Thomas:I had to look it up, but it seems over 4000 since the start of the blog, though I would say 1/3 of these are images I invited.



DD: I can’t help but notice there are a lot of soft coloured images of women in a certain type of mood. Do you think that is a natural reaction to the theme and title of the blog?


Laurence Von Thomas:Maybe I'm wrong, but it seems to me that, in general, women like to explore the visual in a different way (and at a different pace) than men. I think a lot of the photographs you refer to are in fact self portraits or images of close friends serving as study objects.



DD: Can you pick a song that would suitIf You Leave Vol III?


Laurence Von Thomas:Today it would be 'One more cup of coffee' (the White Stripes version). 

But over the last 2 years I've been putting together a playlist for each book launch. The list is a collection made out tracks from Spotify playlists by If You Leave photographers, so in a sense you could say it's the soundtrack to the book. 

Here's one for Volume III (though it seems to only show the first 30 tracks).




DD: You started If You Leave in 2009 on both Flickr and Tumblr. Have you sensed some kind of retreat from the Flickr community in general? Are artists moving to their own blogs, tumblrs, websites?


Laurence Von Thomas:Flickr has most definitely suffered some fall-back since Tumblr has boomed. For me personally, they have their individual qualities... Flickr still has many groups, is very useful as an archive and feels less curated, blogs work better chronologically or as a diary and a website still works well as a showcase.



DD: You mentioned this would be "the third and final instalment of If You Leave". Does that mean this is the last book for If You Leave? What’s next for the blog?


Laurence Von Thomas: I don't want to give the impression I'm milking it. I've been exploring the aesthetic you've come to expect of If You Leave for almost 4 years now, and while I still really enjoy it, it feels like it is time for something new. The blog will still run on and a few 'established' galleries, and more recently museums have been showing an increasing interest in the blog, but none of this will happen before the next season. Maybe we'll put on some sort of retrospective in combination with new images.

DD: 

Do you think If You Leave has influenced your personal photography? Or vice versa?


Laurence Von Thomas:Undeniably yes and yes.


DD: Any future projects you’ve been working on?


Laurence Von Thomas: I've been working withArthur-Frank, the publisher of If You Leave, and we have two magazines in the pipeline. One is purely visual reference, based on a pop-up project I ran during the summer. The second one is a heavily content-based concept. That’s all I can say for now! Maybe by this time next year I will publish some of my own work, take it on the road and hopefully combine it with a film project I've been working on for ages.

Books are available to pre-order online exclusively viaif-you-leave.tumblr.comand will hit London and UK stores by December 16th

cover image Matthew Lief Anderson

Nicopanda GIF riot – Fashgif

As part of Nicola's Dazed takeover, we invited about five innovative GIF designers - recommended by Nicola himself - to redesign the iconic panda illustration at the heart of his new concept fashion line Nicopanda. We've already had contributions from GIF makers German Lavrovskiy, Mr-GIF, and Akihiko Taniguchi, and now we have work from FashGif.

Started by Greta Larkins, the site FashGif creates GIFs of moving models, in often comic ways, to present all the latest catwalk collections. We asked the self-taught GIF-er a few questions below...

Tell me about the panda GIF you made.

This is actually the first time I've ever made one of those zooming, eternally looping GIFs. The Nicopanda image lent itself perfectly to that style, so I had good fun experimenting and playing with the animation until it was smooth and consistent. Then I mixed up the colours of the exploding eye for fun.

Tell me about your practice and style.

The majority of my GIFs are made from starting with a still image and creating layers that ultimately become the moving elements. A lot of what I do is rebuilding the background of an image; so if I move a models arm I need to recreate what would be behind that arm. If I can execute this cleanly it helps with the overall illusion and makes the GIF more real.

What do you do when you’re not making GIFs?

I work for a company that wholesales jewellery and I spend most of my day on Photoshop re-colouring products (say, making a red scarf green or turning a silver necklace into rose gold) and trend forecasting. That's where my interest in fashion began - but I'm scarily obsessed with jewellery for someone who's surrounded by a lot of it. There's about 100 pieces of jewellery on my desk right now! I'm also learning ballroom dancing and I'm a Tumblr junkie.

How did you start making GIFs?

I always thought you needed some magic program to make them but when I discovered you could produce them in Photoshop I decided to give it a go. I learnt just by exploring Google and forums. It's fundamentally quite simple, the complexity begins when you're ideas get more ambitious or if you want it to look very neat. You need a lot of patience and a steady hand.

What’s your all time favourite GIF and GIF designer?

I'd say that WHTEBKGRND and IWDRM are neck and neck for that title. Though technically IWDRM is making Cinemagraphs. And picking a favourite Gif are you insane?! I probably Tweet "Best Gif ever!" once a week but this is a good place to start if you're new to them.

Recent months have seen a return of the GIF as an item of popular discourse and funny thing to drop into an email. What do you put this down to?

They're instantaneous. And the repetition can really push a message. Nothing beats a perfectly placed reaction GIF either. I always joke with my friends that I haven't seen an episode of Ellen in ages but thanks to my Tumblr dashboard I see the best moments as GIF-sets. A GiIF, some subtitles; you get the gist very quickly without hitting play on a clunky video.

Where do you think the art of the GIF maker is going?

Well at the moment - up! But that's not to say this craze will last forever. That said, they're becoming more and more commonplace so maybe the GIF revival is going to stick around. Advertising companies are catching on now and I think there's a lot of potential to produce clever ideas and execute some stunning visuals. The focus should be on quality over quantity. You can't underestimate the value of a perfectly produced GIF; they can really capture peoples imaginations.

Why Social media will evolve or… die.

Since the invention of the steam power engine, internet might be one of the biggest invention of the 20th century that changed the world in a way that things would never be...
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