victorinox knives

Victorinox Delemont collection, a Swiss Army knife story.

Victorinox Delemont collection, a Swiss Army knife story.

When Victorinox bought Wenger in 2005, the main goal was to protect and to guarantee the Swiss Army knife heritage in Switzerland. Since the 19th century, Switzerland developed an amazing know-how in the production of Swiss Army knives and 2 main companies were proudly representing what Switzerland had to offer at its best: Victorinox and Wenger. Two parallel stories, two companies family owned, Victorinox established in Schwyz since 1884 and Wenger in Delemont since 1893. After some unfortunate business developments, Wenger sales drastically dropped in the beginning of the years 2000. In 4 years it went from CHF 40M to CHF 23M. This leaded to 29 jobs suppression. Victorinox decided then to buy Wenger and the deal was concluded in 2005. The communication and how Victorinox would handle the deal were crucial as the Swiss Army knife business is a very passionate one. The aim for Victorinox and the Elsener…

New Victorinox Cutlery block for Digital chefs

New Victorinox Cutlery block for Digital chefs

Tablets are all over the place. And if 2012 was the year of mobile, 2013 is the year of tablets. And because our life is becoming more and more digital, Victorinox launches the first Knife kitchen block for digital Chefs.   Tablets will be part of your life Last year, around 120 million tablets were sold in the world. In 2013, tablet sales might reach 140 million and by the horizon of 2016, we are talking about 370 million tablets, which will represent 35% of all electronic devices. Tablets are useful companions as you can use them at home, in public transportation and at the office. It is easier to use than a computer as well as it is lighter and practical. In terms of digital devices purchases, today PCs represent around 20% of sales, then comes 15% for tablets and 65% for smartphones. By 2015, tablets will override PCs….

Victorinox launches new website about true stories.

Victorinox launches new website about true stories.

Victorinox, the makers of the original Swiss Army Knife, just revealed their new online concept for the website. It is a new Brand interface with the goal to bring a more emotional experience. Based on true stories received throughout the years from customers, the Swiss Brand is capitalizing on these amazing storytelling. Called “Victorinox Stories”, the new website proposes a diving-experience into each story. In 2012, Victorinox will communicate more about the company values, its products and the Brand strong promise: Companion for Life. According to Mr. Carl Elsener, CEO of Victorinox, it is not the story of the company that turned Victorinox products as Icons, it is about the stories that customers experienced in which products played a vital role: stories about memorable moments of adventure and expeditions on earth, in the sky, and in space. Dramatic stories in which Victorinox products contributed to solutions and saved lives. Even stories…