victorinox knives

Victorinox Delemont collection, a Swiss Army knife story.

Victorinox Delemont collection, a Swiss Army knife story.

When Victorinox bought Wenger in 2005, the main goal was to protect and to guarantee the Swiss Army knife heritage in Switzerland. Since the 19th century, Switzerland developed an amazing know-how in the production of Swiss Army knives and 2 main companies were proudly representing what Switzerland had to offer at its best: Victorinox and Wenger. Two parallel stories, two companies family owned, Victorinox established in Schwyz since 1884 and Wenger in Delemont since 1893. After some unfortunate business developments,…

New Victorinox Cutlery block for Digital chefs

New Victorinox Cutlery block for Digital chefs

Tablets are all over the place. And if 2012 was the year of mobile, 2013 is the year of tablets. And because our life is becoming more and more digital, Victorinox launches the first Knife kitchen block for digital Chefs.   Tablets will be part of your life Last year, around 120 million tablets were sold in the world. In 2013, tablet sales might reach 140 million and by the horizon of 2016, we are talking about 370 million tablets,…

Victorinox launches new website about true stories.

Victorinox launches new website about true stories.

Victorinox, the makers of the original Swiss Army Knife, just revealed their new online concept for the website. It is a new Brand interface with the goal to bring a more emotional experience. Based on true stories received throughout the years from customers, the Swiss Brand is capitalizing on these amazing storytelling. Called “Victorinox Stories”, the new website proposes a diving-experience into each story. In 2012, Victorinox will communicate more about the company values, its products and the Brand strong…