watch industry

Apple Watch, who is going to lose the battle?

Apple Watch, who is going to lose the battle?

This week Apple is boosting the buzz around the iWatch. Switzerland is looking into this launch with a very close eye. The entire Swiss watch-making industry wonders what and how Apple is tackling the wearable market. When the Timepiece industry lost 2/3 of its employees after the “Quartz crisis” end of the 70’s, it is a nightmare that nobody wants to revive again. The smart-watch segment is not new, but the speed in which several high-tech brands are moving forward…

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot revealed a new Limited edition called MP-05 LaFerrari. It was one of the highlights at Baselworld this year. And if you think Hublot is innovative, you do not realize how far they are ready to go in order to create outstanding timepieces. Check this out. Every year all great Watch manufacturers meet at Baselworld and their aim is to make their annual business and for sure to compete in terms of innovation and their capacity of being outstanding. And…

Digital IQ for Watch brands, by L2ThinkTank

Digital IQ for Watch brands, by L2ThinkTank

Every year the L2ThinkTank company releases the new ranking of Digital IQ for brands. Here are the results of for the Watch and Jewelry industries. To remind you the methodology, L2ThinkTank takes in account Mobile, website and Social media for each brand and classifies them depending on a certain score from <70 to >140. Here is the scale: <70: Feeble investment does not match opportunities Between 70 and 89: Challenged Efforts are inconsistent and siloed accross platforms. Site lacks inspiration and utility….