watch reviews

Exclusive Interview with Jean-Marie Schaller – CEO of Louis Moinet

Exclusive Interview with Jean-Marie Schaller – CEO of Louis Moinet

Reading Time: 10 minutesThe spirit of a luxury house is often represented by the personality and the charisma of its leader. Louis Moinet’s CEO Jean-Marie Schaller translates this idea. LuxuryActivist had the opportunity and privilege to meet Mr Schaller in the heart of Baselworld effervescence. We wanted to know more about him and this magnificent watch brand. Louis Moinet was one of the greatest watchmakers ever – his inventiveness, passion and willingness to pass on his wisdom mean his contribution to horology is immeasurable. His spirit lives on thanks to Jean-Marie Schaller who, as founder and creative director of the Louis Moinet brand, revived the prestigious name of the inspirational master watchmaker. Louis Moinet pursuits its path of greatness and loyal to the spirit of Mr Moinet, the Swiss brand perpetuates the legacy of exceptional timepieces. LuxuryActivist wanted to meet Mr Schaller for an exclusive interview that you can read here: LuxuryActivist (LA): How did you get…

Hermes Baselworld 2017, new watches you need to know.

Hermes Baselworld 2017, new watches you need to know.

Reading Time: 4 minutesBaselworld has more than 1’000 brands represented in the fair. It is by far the biggest international watch event. Some watchmakers are legends and some watches became iconic. Hermès has for the past 30 years adopted a high-qualitative position by taking care of each single detail of their watches. Each Baselworld is a surprise and generally a good one. Before starting the watch fair, Hermes has released 2 amazing incoming creations: Hermes Cape Cod Hommes Hermes Slim Quantième Perpétuel Platine The history of Hermès watches is not new. It already started back then in the beginning of the 20th century when Jacqueline Hermès would wear a pocket watch for which Hermès would built a wrist bracelet. This was back in 1912. This definitely shows the earlier interest of the Hermès family for wrist watches and a very innovative approach. From the 1920’s and especially from 1928, Hermès officially started selling wrist…

Baselworld 2017, a new year of hope. 

Baselworld 2017, a new year of hope. 

Reading Time: 6 minutes2016 was a tought year for the Swiss watchmaking. With a negative growth, things became quite complicated for some established brands. SIHH 2017 is over and we can see that things went pretty conservative. Probably the bad mood from the end of the year was still present. With Baselworld, brands already started by activating themselves and everybody hope that the business will re-start growing again. What should we expect from Baselworld 2017? Here somme interesting facts. The Swiss Watchmaking Federation, 2016 facts and figures Last year was not the greatest year of all for the Swiss Watchmaking industry. Thanks to a good holiday season, Swiss watchmakers ended up the year at -9.7%. It could have been much worse. The segment of > CHF 8’000 were responsible for the biggest part of these negative results with -11.6%. Watches between CHF 500 to CHF 3’000 only decreased by 3.9%. The total exports…

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Reading Time: 3 minutesBlancpain is one of the golden names of Swiss Watch-making. Over the years, their complete mastery of the creation and production control provided to the brand a comfortable freedom of creation. One of the fruits of this freedom was the creation of an ultra-slim mechanism, 3.37mm only. You can find it in the Villeret Ultra-plate. Villeret, a piece of history and a great watch collection Villeret is the name of Blancpain home-town. Placed in the middle of Joux valley, the watchmakers valley, Villeret developed partially thanks to Blancpain and the complementary activities. Founded in 1735 by Jean-Jacques Blancpain, Blancpain is the oldest Swiss Watch brand. Several generations of the Blancpain family successfully established the brand throught time until 1932, where the Blancpain lignee stopped with Frédéric-Emile Blancpain death. Employees of the company proudly took over until they sold the brand to Jean-Claude Biever and Jacques Piguet in 1983. It is…

Victorinox Swiss Army new Alliance mechanical

Victorinox Swiss Army new Alliance mechanical

Reading Time: 3 minutesVictorinox Swiss Army launched this year a new timeless classic, the new Victorinox Swiss Army Alliance mechanical.  Watchmaking is about details and quality. With the new Alliance, it is all about details and the greatness of them. Victorinox Swiss Army is the Watch division of Victorinox, the makers of the legendary Swiss Army Knife. This year they celebrate their 130th anniversary and the 25th anniversary for the watch division. The new Alliance has for the first time a mechanical version that highlights all the sublime of this timeless range. Every detail is amazingly elegant and clever. Ealier during the year, we already reviewed the new beautiful Infantry GMT. An authentic look, between modernism and classicism The new Alliance has a strong signature look. The white or the black dial will offer you all the beauty of a classic elegant watch with subtle modern elements. Let’s have a close look into…