Watches

Baselworld 2013 – Zenith Pilot Montre d’Aéronef Type 20

Baselworld 2013 – Zenith Pilot Montre d’Aéronef Type 20

Version française ici Zenith offers 6 models Pilot Aircraft Type 20 to remember the historical and emotional association between the brand and aviation this year. Louis Bleriot and Léon Morane, famous pilots who wrote important lines in the history of the conquest of the air, frequently used Zenith watch them in flight. The Le Locle manufacture well developed rapidly in the market for aircraft instruments: Altimeter, aircraft watches for military and civilian companies. The Type 20 appeared in 1939 is…

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot revealed a new Limited edition called MP-05 LaFerrari. It was one of the highlights at Baselworld this year. And if you think Hublot is innovative, you do not realize how far they are ready to go in order to create outstanding timepieces. Check this out. Every year all great Watch manufacturers meet at Baselworld and their aim is to make their annual business and for sure to compete in terms of innovation and their capacity of being outstanding. And…

Baselworld 2013: Arceau, Le Temps Suspendu by Hermès.

Baselworld 2013: Arceau, Le Temps Suspendu by Hermès.

At Baselworld this year, the luxuryactivist team discovered real treasures. Like this amazing Timepiece by Hermès called Arceau, Le Temps Suspendu. We met several Watchmakers. While some were trying to measure time, others to catch up time, a few like Hermès brought an invitation to enjoy time. Baselworld 2013 was definitely the year of performance. Many watch manufacturers presented 10Hz watches with a precision of almost perfection. But other Houses, wanted to tell you a story – A story of…

The Ongoing Innovation of Watches

The Ongoing Innovation of Watches

Watches have grown to be very innovative in this day in age. They also seem to be incredibly recession proof. From the design of the watch and its multiple functions to the watch display cases there is definitely an art behind each product on the market. Below we have listed some of the innovative watches that each have their own artistic inspiration. Nike Strive Wrist Watch The Nike Strive watch is clearly tailored towards athletes with a hint of style. The…

Heidi is naughty but nice…

Heidi is naughty but nice…

Victorinox, a swiss legendary company is reviewing swiss mythology with a modern twist via a mini web serie called Swiss myths. It is an initiative run by the Watch team division in order to highlight new incoming products. The first episode shows a nowadays Heidi who decides to visit her Grand-father. It is apparently the first film of many displaying new adventures of Switzerland’s mythic heroes. When heritage meets modernity… the result is outstanding. In this episode, Victorinox presents a…

Diamonds are a girl’s best friend… now online!

Diamonds are a girl’s best friend… now online!

Diamonds are girl’s best friends. We know that, but sometimes when we are looking for the perfect ring, for the perfect moment, it is not so easy to find it. So you need a little help and the development of online specialized shops makes your life easier. That’s why you need to discover Ernest Jones.  It is one of the finest online purveyors of Diamond jewellery, watches and gifts. Established for 60 years, they have an outstanding online jewellery catalog with…

Chrono24, the world biggest marketplace for luxury watches

Chrono24, the world biggest marketplace for luxury watches

A beautiful high-qualitative watch is… for eternity. Sometimes, vintage timepieces or special editions are hard to find, especially if the brands are not selling it any more. That is why you need to know Chrono24.  Chrono24 is the biggest marketplace for watches. They have implemented an unique platform that allow dealers (professionals and amateurs) to propose their Timepieces to people looking for a specific Brand or Model. The mission of Chrono24 is to be the most trusted Watch online retailer…

Jaquet Droz, The Bird Repeater

Jaquet Droz, The Bird Repeater

Jaquet Droz launches an amazing Timepiece called The Bird Repeater. This timepiece is completely inline with the Brand heritage and the excellence in watchmaking. In The Bird Repeater, Jaquet Droz displays its art of Automata with a prestigious haute horlogerie’s most virtuoso complications: the Minute Repeater. Here a video made by the Brand displaying the beauty of such handcraft work. Concerning the Timepiece itself here are the technical specifications: Movement: Jaquet Droz RMA88, hand-winding mechanical movement, single barrel Off-centered hours and…

Divine Moments by Raghu Rai – Vacheron Constantin

Divine Moments by Raghu Rai – Vacheron Constantin

The confidential Swiss Watch Manufacture Vacheron Constantin revealed this month an interesting art partnership with Raghu Rai. His new exhibition is called Divine moments and it is a beautiful enigmatic vision of India daily life. RAGHU RAI, born in 1942, originally trained as a civil engineer, before taking up photography at the age of 23, in 1965. A year later, he joined the New Delhi-based national weekly magazine ‘The Statesman’ as their chief photographer, moving on after 10 years to…

The Grande Seconde Off-centered by Jaquet Droz

The Grande Seconde Off-centered by Jaquet Droz

Each time that Jaquet Droz presents a new timepiece, the “time” is for excellence ! One of the legendary fingerprints of the Swiss brand is the Grande Seconde Off-centered. The radiance of gold, a noble material that has served our craftsmen well for three centuries. The strength of the flame, the secret to producing ultra-fine powders to make our unique dials of Grand Feu enamel. A wealth of meticulous skills and techniques perpetuated and reinvented by Jaquet Droz, model after…

New Flagship store in Paris for Carl F. Bucherer

New Flagship store in Paris for Carl F. Bucherer

Carl F. Bucherer, the Swiss Watch luxury retailer, will open next year a 2,200 m2 Flagship store in the heart of Paris in France. Their aim: to internationalize their Brand and be visible to international markets. Paris is the most visited capital of the world. Millions of tourists each year come to the french city. Having a Flagship store in Paris is probably one of the best showcases you can imagine for luxury. According to the Brand, the huge flagship…

2012 Watch-Making Industry, the war has begun!

2012 Watch-Making Industry, the war has begun!

Baselworld is going on very well this year. We expect more than 100,000 visitors, 3,000 journalists from 70 countries and the Markets are confident. This confidence comes from watch customers willing to buy at all levels of price. So the increasing demand brings watch Brands to review their production facilities and the supply chain. And here, the stress starts as the risk will be to lack of components. Swatch, Richemont and LVMH dominates the market and the race for components…

TAG Heuer – Mikrogirder 2000 – Reveal

TAG Heuer – Mikrogirder 2000 – Reveal

Before the start of Baselworld 2012, Tag Heuer revealed its new Mikrogirder 2000. You might not miss that one in Baselworld. According to the Brand: “Simpler, faster and more efficient than science dreamed possible, impervious to gravity and dramatically reducing isochronous error, potentially easier to manufacture and able to precisely measure time to a phenomenal 1/2,000th of a second today, and probably even more precisely tomorrow… TAG Heuer challenges three centuries of hairspring/balance wheel mechanical regulation conventions to create a…

Jaquet Droz, coded luxury

Jaquet Droz, coded luxury

Jaquet Droz is one of the most confidential, yet brilliant Manufacture horlogère from Switzerland. With the launch of their 2011 Tourbillon, here are some clues to decode this prestigious House, part of the Swatch Group since 2001.   This year, the Swiss Timepieces industry shows a great growth. No “time for crisis”. Here some interesting key figures YTD October 2011. – 16,8 Billion CHF Export sales (already the level of 2010) – October 2011 = 1,87 billion CHF (which is…

Vacheron Constantin, First shop in the USA.

Vacheron Constantin, First shop in the USA.

This month, the Swiss Watch brand, Vacheron Constantin, is opening its first US store in New York. The opening will take place on the 12th september and the store is located on 729 Madison Avenue at East 64th Street New York. Vacheron Constantin was founded 250 years ago and its relationship with the US is a long love story.  According to the brand, 180 years ago, on September 17th 1831, Jacques Barthélémy Vacheron wrote a letter stating his intention to expand business to the US. Just…

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