Tag: younger generation

Chanel Cult Colors. A story of Nail polish.

Chanel released its campaign for a special Nail Polish collection called "Les Couleurs cultes", which means Cult Colors in french. They have a clever Digital strategy to support this launch by disseminating a...

When Luxury brands become the new cultural references

Luxury Brands What defines a country, a group of people or any human association are often the common cultural references they share together. Literature, painting, sculpture, dance, religion or civic education are...
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