Tag: younger generation
Chanel Cult Colors. A story of Nail polish.
Chanel released its campaign for a special Nail Polish collection called "Les Couleurs cultes", which means Cult Colors in french. They have a clever Digital strategy to support this launch by disseminating a...
When Luxury brands become the new cultural references
Luxury Brands
What defines a country, a group of people or any human association are often the common cultural references they share together. Literature, painting, sculpture, dance, religion or civic education are...
