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Did you know 5ive Star London? It is a new website dedicated to Travel… with style. In deed and for the first time, major luxury hotels in London got together in order to offer a prestigious experience for online bookings. And this is the 5ive star London website.


London is one of the most visited european capitals. Millions of people come to London, either for Business and/or lea sure. London welcomes over 14 million international visitors each year, making it the world’s most visited city. And if we calculate how many people stays overnight, the figure reaches 27 million. It is a real industry of 15 billion pounds.

Of course, all these visitors need to stay in a hotel somewhere! And as many of these visitors are  business travelers and high-end tourists, there is a big need in terms of luxury hotels.

Today, London’s leading five star luxury hotels have today raised the benchmark in online travel as they come together to launch a new website,


is a one-stop resource for discerning international travellers seeking the very best of London, not only luxury hotels but restaurants, local attractions and retailers as well. It includes themed walking tours of London, real time updates of events taking place in the dedicated London Diary, rich visual depictions of the history of the city as told through uncovered hotel archive photography, videos of each property’s head bartender preparing their signature  cocktails, profiles of London’s leading tastemakers and details on travelling around the capital.

Among the prestigious partners, you can find the following:

  • Brown’s Hotel
  • The Dorchester
  • 45 Park Lane
  • The Goring
  • The Lanesborough
  • Mandarin Oriental
  • Hyde Park
  • The Milestone
  • One Aldwych
  • The Ritz
  • The Stafford

The level is high as customers expectancies are also at that level. Tony Hall, CEO of the Royal Opera House commented: “The Royal Opera House is delighted to be involved with 5ive Star London, being in the very heart of London’s theatreland and home to both The Royal Opera and The Royal Ballet. With the eyes of the world on London in 2012, and visitors from around the globe coming to celebrate the Queen’s Diamond Jubilee, the Olympic Games and the summer-long London 2012 Festival, it’s wonderful to have this new website especially for luxury travellers, giving them all information they need to enjoy London at its best“.


About the website itself? There is a great amount of resources. Aró, is the company that created the website. It is a Internet leading partner for luxury lifestyle. They are the perfect strategic online partner for clients positioning products and services to luxury consumers. According to Alan Rowe, Managing Director at Aró: “5ive Star London is befitting one of the world’s most iconic cities and its finest hotels. The design and layout are easy to navigate while the extensive photography and information offers a unique look into the luxury and style that awaits guests in London.”

There is one part of the website I particularly appreciated. It is the Concierge. Chic and trendy, get the services of this virtual Concierge, whose name is Charles, and access to the best luxury tips of the city.


2012 will be a big year for London and definitely you do not want to loose a single piece of it!


Info sourced at Official Press release and company website. All images are copyrighted with no reproduction rights available.