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If you’re a luxury watch merchant, you’ve got a very specific type of customer. Selling nice watches can be extremely lucrative if you’ve got a built-in base of customers that are willing to pay big money for your product. When you’re starting out, however, it’s incredibly hard to attract luxury watch buyers to your business because you don’t have the reputation that other sellers have.

That’s why you’ve got to pound the pavement and make those crucial contacts. If you’ve got no clue how to go about that, we’re here to help. In this post, we’re going to tell you how to attract that high-end clientele so that you can grow your watch business from the ground up. Let’s get started.

How to Attract Luxury Watch Buyers

Luxury watch buyers and horologists take their timepieces very seriously. Whether you’re a builder that uses a watch parts wholesaler to build unique timepieces or someone that resells luxury watches, you’re going to need to use modern methods to find your customers.


Any company will benefit from good branding and the world of high-end watches is no different. You need to approach branding with a specific type of vigor, considering your clientele. 

You’re going to thrive on exclusivity, so engaging with the right audience is going to go a long way. The best way to corner this market is with social media marketing.

Social Media & Influencers

Giving off the right vibe and engaging with your target market on the important social media platforms will help set a precedent of the type of clients you’re looking for. One way to ensure that your image is coming off the right way is through working with social media influencers.

Influencers are people that have enormous followings on social media. With these followings comes a lot of sway when it comes to product advertising. Finding an influencer that will appeal to your target market will give you the best chance at exposing the right customers to your brand.

SEO & Content

Simple SEO will also work with great effect on watch sales. Use your website to turn it into an online magnet for the elite by using keywords and content to make Google do the work for you.

A high-end watch blog will establish you as an authority in your field. When you get more eyes on your blog posts, you can start to convert your readers into customers by directing them to product pages on your site.

A Mix of Old and New

A healthy combination of digital advertising with old fashioned direct mail, radio, and billboard advertising will undoubtedly expose customers to your watches. At the end of the day, any form of advertising should attract the right customers when you’ve got smart, precise branding.

Luxury watch buyers aren’t going to look for luxury watches in places that they don’t belong. Position your brand amongst the elite and you’ll find the clientele that you’re looking for. Once you’ve got them paying attention, then you can make the sale.

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