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hublot_fifaThe famous swiss brand Hublot became the official Timekeeper for the next 2 soccer worldcups in South Africa and in Brazil. This is a very important deal because the Hublot logo will be placed in referees time boards. Of course the swiss brand will develop a special edition Timepiece range for each of the 2 events. What we also know is that Diego Maradona will be one of the ambassadors.

Hublot chief executive Jean-Claude Biver said: “We already have an in-depth understanding of the footballing world, as Hublot was the first luxury brand to become involved in this field.

The Brand also hopes that this more “democratic” communication channel will also bring new customers and new markets for them. Wait and see…