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Swiss watchmaker Vacheron Constantin opens its first store in Tokyo. The Swiss company picked up one of the most prestigious address right in the middle of Ginza district – Chuo Street.

Vacheron Constantin Opens Tokyo Store

Vacheron Constantin is opening its first ever store in Japan. Until now the Swiss watch-maker had only point of sales via its commercial partners. It is about 24 point of sales around the country, from Tokyo to Hiroshima, Kyoto, Aichi, Osaka or Kanagawa among others. In Tokyo several distributors were keeping the brand presence in high-standards, from sales to Service centers. By opening a owned-store in the heart of the luxury area in Tokyo, Vacheron Constantin reinforce its aim to take good care of the Japanese market. This presence will also highlight the importance of Japanese customers as well as commercial partners. It is a great investment for the Swiss brand and their determination places their ambition quite high.

Ginza, the place to be


Ginza is a district of Chūō, Tokyo, located south of Yaesu and Kyōbashi, west of Tsukiji, east of Yūrakuchō and Uchisaiwaichō, and north of Shinbashi. It is known as an upscale area of Tokyo with numerous department stores, boutiques, restaurants and coffeehouses. Ginza is recognized as one of the most luxurious shopping districts in the world. The world-renowned district, offering the most luxurious shopping experience with high-end international boutiques and upscale department stores, is the perfect place for Vacheron Constantin to offer its high level of sophistication and commitment as well as exceptional hospitality to local clients.

Vacheron Constantin Ginza brings more service

The new store will offer 140m2 of luxury atmosphere. The store will welcome watch enthusiasts, collectors, and connoisseurs, displaying exquisite timepieces in refined showcases.  An in-house watchmaker will offer onsite after-sales service and demonstrate the tradition of aesthetic excellence that defines Vacheron Constantin.


This first store is going to work as the brand flagship in Japan and for that, it will contain all the Vacheron Constantin collections including special series as exclusives for the boutique. They will have 3 limited editions for the launch. One Traditionnelle 14-day tourbillon, one Traditionnelle and one Overseas Dual Time. All completely dedicated to this Japan Boutique. It is a strong symbol to celebrate the opening of their first owned-boutique. These 3 limited editions will also celebrate Vacheron Constantin’s philosophy of watch-making excellence and perfection.

Overseas Dual Time – Catalog model

Another very important point to highlight is the presence of the Bespoke service: “The Ateliers Cabinotiers“. This exclusive service allows a deep customization of Vacheron Constantin timepieces, so that lucky customers will be able to make a one-of-a-kind timepiece through a collaboration with the Maison.

When Vincent Gouget, Vacheron Constantin Japan Brand Director is asked to express his opinion about this new opening, he cannot hide his excitement and proud in the accomplishment of such great project. Here is what he declared for the press: “We are delighted to open our first long-awaited Japan Boutique in Ginza. We are very proud to open our first flagship store on the prestigious Chuo Street, providing one of the largest watch stores in the area. This will be an important milestone for the Manufacturer to further reinforce its presence in Japan and on the global map.


Ginza is definitely the place to be in terms of Luxury shopping. All the exclusive and high-end brands are there. Vacheron Constantin highlights the importance of Japan for them and renew the commitment to this very specific market that has high-expectancies from Western brands. If you want to know more about Vacheron Constantin, you can visit the official website here:

The store will open by the end of the year and will be an example in terms of state of the art in the customer welcome and collection presentation. All the best for Vacheron Constantin new adventure.



Info sourced at Vacheron Constantin official communication release. All content is copyrighted with no reproduction rights available.