This November, Zürich Fashion Night took on a new meaning as Couture Fashion Night 3.0 illuminated the Circle Convention Centre at Zürich Airport, transforming it into a breathtaking theatre of haute couture, artistic expression and curated refinement. For one evening, this contemporary architectural destination became the stage for a defining cultural moment in Switzerland: the first-ever fashion show hosted at The Circle, and a clear statement that Zurich is claiming its place on the global luxury calendar.
More than 500 guests arrived in eveningwear, from fashion collectors and cultural patrons to ambassadors and industry innovators, converging to celebrate craftsmanship at its highest form. What unfolded was intimate, emotional and unapologetically slow, a manifesto against speed and volume in favour of depth and intention. Zürich Fashion Night, in this third edition, felt less like a conventional event and more like a living manifesto for conscious luxury.
A Swiss stage for conscious luxury
Couture Fashion Night began as a quiet rebellion. Created by Prat and Olga of Zurich.Influencers, together with couture designer Ketty Nunez, emerged as a response to a world increasingly driven by speed and volume. Today, that original intuition has evolved into a cultural platform championing authentic luxury, supporting independent couturiers and honouring tradition while embracing innovation. It is about the makers as much as the clothes, and about the stories that craftsmanship can still tell.
“Couture is not a garment. It is memory, emotion, and intention”
Ketty Nunez
Ketty Nunez’s words crystallise the tone of Zürich Fashion Night: unapologetically slow, deeply emotional and human. Co-founder Prat adds another layer of meaning: “Zurich deserves a stage where craftsmanship and sustainability coexist with glamour, and now, it has one.” Here, Zürich Fashion Night is not about spectacle for its own sake, but about creating a space where glamour, responsibility and culture can coexist.
Designers turning the runway into a narrative.
On the runway, each designer approached the show not as a presentation, but as a statement of identity. Jean Luc Amsler embodied confidence and unapologetic seduction, distilling his vision into a single point of conviction.
“I create attitude, not clothing.”
Jean Luc Amsler
Carlo Pignatelli introduced his new women’s line, expanding the house’s storied legacy with a collection rooted in Italian precision, sensuality and artisanal mastery. Ketty Nunez, with Je t’aime, explored the language of love through sculpted silhouettes in gold, fuchsia, beige and black – a visual love letter rendered in fabric and movement.
Kathia Dobo balanced softness with strength, crafting silhouettes that move with the woman rather than against her. Sierra Zürich reimagined versatility with All Day Long – an idea of elegance that shifts seamlessly from morning meetings to evening soirées. Pardessus19 by Céline Surdez treated leather as architecture: technical, refined, timeless.
Vivemora designed couture by women, for women, shaping silhouettes that evoke empowerment without excess. Perrandor presented refined tailoring in ivory, emerald and serene pastels, whispering luxury rather than shouting it. The finale by Mobic fused performance and fashion, opening a window onto a futuristic couture universe where sound, technology and textile meet. In every segment, Zürich Fashion Night became a conversation between legacy and forward thinking.
Beyond the runway: a curated world
The world of Couture Fashion Night 3.0 extended far beyond the catwalk. Throughout the day, the Circle Convention Centre hosted the Luxury Day Exhibition, allowing guests to experience excellence up close. High jewellery and couture accessories sat alongside niche beauty houses, Swiss design ateliers, artisanal delicacies and contemporary art, forming a landscape of discovery that felt both curated and generous.
It was never just a fashion event; Zürich Fashion Night was a cultural gathering where disciplines overlapped and where the codes of luxury were quietly redefined. In that context, the night felt less like an isolated moment and more like a snapshot of an emerging ecosystem built on intention, artistry and exchange.
To conclude,
Now in its third edition, Couture Fashion Night has become a symbol of Switzerland’s emerging identity as a destination for curated luxury and meaningful fashion. Its essence remains resolutely clear: not trend, but legacy; not speed, but intention; not consumption, but culture.
The narrative does not end with the final look; it continues as the model leaves the runway. The next chapter unfolds in Autumn 2026, as Couture Fashion Night prepares once again to elevate the story of luxury craftsmanship and to give voice to the designers shaping its future. In that next act, Zürich Fashion Night will stand as both stage and statement – proof that when intention leads, luxury does not simply shine, it truly means something.
José Amorim
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