On October 8th 2019, the ceremony symbolically marking the completion of the structural work of the new site for CHANEL’s Métiers
19M: The Exceptional Heritage of Métiers d’Art by CHANEL
The aim of this outstanding project is to bring CHANEL’s Métiers
- Embroiderer Lesage along with Lesage Intérieurs and its École de broderie
- Montex atelier and MTX, its decoration department
- Shoemaker Massaro
- Feather and flower expert Lemarié
- Hatter and milliner Maison Michel
- Goldsmith Goossens
All this know-how will be able to express their tremendous skills while remaining close to the Creation studio at CHANEL as well as the other fashion houses that rely on their work.
19M: An Outstanding Architectural Project
Built on 9,000m² of land at the Porte d’Aubervilliers, the 25,000m² building complex, once completed, will extend over five floors and two basements. The project was designed by architect Rudy Ricciotti and his challenge was to recount the relationship between the technical and expert complexity of fashion’s handcraftsmanship and the extreme
- NF HQE Tertiary Buildings standard
- BREEAM International New Construction certificate
- LEED Label
Its name alone, Le 19M, resumes the vocation of this new ensemble: M for the words Mains (Hands), Mode (Fashion), Métier (Craftsmanship), and 19 for the arrondissement that welcomes it, on the edge of Paris. Le 19M, a building full of life, open to the world and the public, will be an actor in its own right in the future Grand Paris.
“Le 19M is an ambitious project, as much for its urban and architectural qualities as for its functionality and its objectives in terms of innovation and sustainable development. Our goal is to maintain and develop the exceptional heritage of the Métiers
d’art, at the crossroads of Paris’s cultural influence and the societal issues of fashion” – Bruno Pavlovsky
With Le 19M, CHANEL is continuing the project to preserve and develop the savoir-faire of the Métiers
Information sourced by the author for LuxuryActivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.