José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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From Araguaína to Montreux: Why ANAVITORIA Is Redefining Brazilian Pop for a New Generation?

(Versâo em Português) ANAVITORIA who? There is something in the Brazilian air. Something rhythmic. Something timeless. For more than a century, the world has tuned its ears to the sound of Brazil. It...

Verbier Festival 2025: A Peak Classical Experience in the Heart of the Alps

Discover the Verbier Festival 2025. A thrilling programme of world-class classical music in the Swiss Alps from 16 July to 3 August.

Top 10 Car Model Acronyms That Made Automotive History.

Discover the top 10 car model acronyms that shaped sports car culture and performance history. Explore the power behind each badge.

Chloe Chua: The Violin Virtuoso Shaping the Future of Classical Music

Discover Chloe Chua’s rise from Singapore prodigy to global violin star, redefining classical music with emotion, finesse, and cultural brilliance.

Jonathan Anderson with a Bold Dior Debut: A New Era of Fashion Begins.

Jonathan Anderson’s Dior debut marks a daring new chapter in fashion history with a powerful first show at Paris Men’s Fashion Week.

From Product to Persona. How Brand Strategies Became Deeply Human.

Branding is one of those words we all use, but few of us pause to define it truly. In its purest sense, branding is the process of shaping perception. It is how...

The Eternal Voice: What is a Violin and the Instrument That Shaped Music?

Discover violin history, from its origins to its modern masters. A journey into the soul of music through one of its most universal instruments.

Bulgaria and Classical Music: The Unsung Powerhouse Behind Opera’s Brightest Stars

Bulgaria and Classical Music form a powerful legacy, with world-class opera singers and musicians rising to global fame, and now, Sofia hosts Operalia 2025.

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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