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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Sisley Paris Reinvents Suncare: Anti-Ageing Meets Botanical Innovation

Luxury José Amorim -
Sisley Paris elevates sun protection with Sunleÿa SPF50+, a luxe anti-aging shield targeting photoaging, glycation, and skin firmness.

The new brands redefining luxury trends

Lifestyle José Amorim -
In an ever-changing world, the luxury trends are constantly reinventing themselves, driven by bold brands that dare to defy convention. The new brands emerging today are not content to simply reproduce established...

The Glacier Hotel in Diablerets: Switzerland’s Alpine Gem.

Luxury Traveller José Amorim -
Explore The Glacier Hotel in Les Diablerets, a serene Swiss retreat offering luxurious comfort, stunning views, exceptional dining in a great place.

Sebastião Salgado: A Tribute to the Master of Humanist Photography

Luxury José Amorim -
Discover the legacy of Sebastião Salgado, the Brazilian photographer whose black-and-white images reshaped how we see humanity and the natural world.

Luxury trends to watch in 2025

Lifestyle José Amorim -
As the world of luxury continues to evolve at a breathtaking pace, 2025 promises to be a pivotal year, marked by bold innovations and paradigm shifts. Luxury brands must now adapt to...

Exclusive Interview with Éléonore Baudry, CEO of Figaret Paris: The Refined Revolution of the French Shirt

Luxury José Amorim -
Elegance at Figaret is more than style — it’s a story stitched with care, where heritage meets modernity, one shirt at a time.

Interview Exclusive avec Éléonore Baudry, PDG de Figaret Paris : La Révolution Raffinée de la Chemise Française.

On the spot José Amorim -
(English Version here) Dans l’industrie de la mode et du luxe, certaines figures incarnent à elles seules l’équilibre subtil entre héritage et modernité. Éléonore Baudry, présidente de Figaret Paris, appartient à cette génération...

Ferrari 250 GTO: The Ultimate Icon of the Prancing Horse

Luxury José Amorim -
Some cars define eras, others that win championships. Then there is the Ferrari 250 GTO: a machine so revered and exalted that it transcends the boundaries of motorsport and becomes mythology. Built...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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