José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Wireless internet in airplanes: the end of an el dorado of peace. 

We are always connected. Is there any place in this world where we cannot receive any SMS, email or even a phone call? Even in a desert or in the middle of...

Inside Claude Nobs’ chalet in Montreux, a beautiful place for passionate people.

Montreux Jazz festival is pulsing and LuxuryActivist got to visit one of the most VIP places of all: the Claude Nobs chalet called Le Picotin. This is a very special place in...

Breaking news: Olivier Saillard becomes the new Artistic Director of JM Weston

There is always something interesting going on with JM Weston. This week, the luxury French House released the news that Olivier Saillard becomes the new Artistic Director of JM Weston. This is...

Friday Chronicles #27 – Top 4 luxury trends that you better watch out.

The luxury industry is completely redefining its scope right now. From the explosion of internet and specially Social Media, Millennials being so radical in terms of choices and a new luxury culture...

Exclusive Interview – Nadja Axarlis, Founder of FUZZ

The brand FUZZ is created in 2016 by Nadja Axarlis. She works first as a buyer for the famous Swiss department store Bongenie Grieder, which is why she knows the needs of...

Aura Mugler… only Mugler would dare. Full Review.

There are brands who have shaped the history of fragrances and there are brands shaping the future. Thierry Mugler has since 1992 shaped the future of the fragrance market by bringing new...

Fuzz (and not Fur) – Luxury with ethics.

Wearing fur is nowadays a very sulfurous topic to talk about. Animal rights defenders will make you feel guilty to buy a fur coat as you might not have thought about the...

Roland Garros – Key numbers and new projects

Roland Garros is starting this weekend. The Tennis French Open is one of the most prestigious world tournaments. It is part of the major 4 grand slams: Australian Open Us Open Roland...

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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