José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Swiss Premiere of the Ferrari Portofino: the event!

Every time Ferrari presents a new model it is big news. So when Ferrari presented earlier this year the Ferrari Portofino at the Frankfurt Motorshow, all aficionados felt their hearts race. Now,...

Victorinox Explorer White Christmas 2017. Let’s celebrate!

Victorinox dream of Christmas in white. In order to celebrate the holiday season, Victorinox is launching a new limited edition, called Victorinox Explorer White Christmas Limited Edition. For the first time, Victorinox is...

Puredistance WARSZAWA Perfume, masterpiece.

Puredistance is one of the most exclusive Perfume Houses in the world that offers only Pure Perfume Extrait. We put all our passion and energy into the making of one truly beautiful...

Top 10 preferred luxury cars in Switzerland: Porsche is leading. 

Switzerland is the land of super millionnaires. More than 303 families in Switzerland have a total revenue of more than 100 million CHF. 122 of those families are billionnaires. So the luxury market in Switzerland is quite high. One of the leading segments of this market is luxury cars. Here is the top 10 most preferred luxury cars in Switzerland by number of cars in circulation...

Beauty Routine for Men, The Essentials. 

Very often, men struggle with their beauty routine. Either we have no time for anything more than the basic hygiene or we will take hours treating ourselves. At the end, we do...

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox is based in the heart of Switzerland and this specific location allows the Swiss brand to be inspired by the surroundings. The Swiss Alps is an amazing scenery with natural outstanding...

Friday Chronicle #30: What is Luxury? From paganism to consumerism

Luxury is a very universal concept that has been part of humanity and civilisation for centuries. It is a very complex definition that has been evolving century after century. Luxury has determined...

Rituals Cosmetics opens a new store in Lausanne

Beauty brands are not only a product provider, they participate to your beauty routine, which means they create self-indulgent moments for you. With Rituals Cosmetics, the philosophy tends to generate happiness that...

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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