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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Friday Chronicle #29: A Titanic named Lanvin. Guess who is the iceberg? 

Fashion José Amorim -
This summer when Lanvin announced the arrival of Olivier Lapidus as Artistic Director, first we thought it was a joke, like "happy Halloween". Then, we realized it was true which suddenly made...

iGen, forget about millennials, here is the new Eldorado

Luxury José Amorim -
Millenials were responsible for the disrruption in economy and especially in the luxury industry. This is actually old news, discover the iGen generation: fully connected, less rebellious, more tolerant and clearly unprepared...

La Prairie Skin Caviar Absolute Filler – Celebrating 30 years of luxury and beauty

Beauty José Amorim -
It was more than 30 years ago: La Prairie created and launched the Skin Caviar collection. It has set the rules for the entire luxury skincare industry. For the 30th anniversary of...

Why Aura Mugler is a great Mugler?

Beauty José Amorim -
2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can...

Jean-Paul Gaultier Scandal? Not really. 

Beauty José Amorim -
Jean-Paul Gaultier brought an idea of impertinence to the fragrance industry. With the 2 pillar creations as Jean-Paul Gaultier Le Male and Le Classique, it opened a new route for fragrance creation...

Breaking news: Chanel reveals the new visual for the Gabrielle Chanel fragrance

Beauty José Amorim -
After the announcement of the launch of Gabrielle Chanel fragrance, now the French luxury house just revealed the new campaign visual shot by Karim Sadli. The visual features Kristen Stewart, friend of...

Veuve Clicquot Rich Rosé on Ice – mixology is luxury.

Luxury José Amorim -
Veuve Clicquot is by far the most festive champagne, always on the edge of trends and fashion. A name that does not require introductions.Created expressly for mixology, Veuve Clicquot Rich is one...

The Montreux Jazz Festival, key numbers.

Events José Amorim -
Every year summer is pulsing around Lake Geneva in Switzerland thanks to the Montreux Jazz Festival. This very special Festival was founded in 1967 by Claude Nobs, Géo Voumard and René Langel with...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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