José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Maserati Levante, the SUV with the Italian sexiness.

The SUV market is a very interesting segment of the luxury car industry. It has democratized the 4x4 drive experience. It also allowed a certain luxury clientele to extend the field of possibilities. Now it is Maserati who is launching its SUV called Maserati Levante.

The Oscars, what you need to know.

Every year by the end of February, the Academy awards organize a special evening, the Oscars, with a show filled with emotions, laughs and tears. Here are some facts you probably did not know about the Oscars and below, the complete list of nominees and winners.

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

When a very well known trends agency in Paris said back in 2012 that fashion needed to get its freedom from the heritage and history or die, it was probably the most stupid thing to say. Nevertheless it was the state of mind of many people at that time. Since then several iconic Fashion houses decided to embrace this over-modernity philosophy and now, 4 years later, they are dying .

Caroline Vreeland, more than a it-girl.

When we say IT-GIRL, we are not talking about a girl working in an IT department. We are talking about a girl who definitely is driving the news. A girl who is stylish, beautiful, sexy and with an attitude. We could list a few but there is one that you need to know, she is Caroline Vreeland.

La Prairie Cellular Radiance Perfecting Fluide Pure Gold, precious beauty jewel.

La Prairie is one of the most iconic luxury beauty brand and every beauty treatment is a true self-indulgence. This year they are launching a new amazing product called Cellular Radiance Perfect Fluide Pure Gold.

Luxury in China 2015 – key figures.

The luxury industry in China is like a roller-coaster. Sometimes we go up, sometimes we go down and sometimes things are upside down. In 2015 the Chinese market represented 20% of the global luxury business. This means $17.2 billion. Full review here.

Fashion is dead, the industry killed it. 

It is official, fashion is dead. Fashion designers have continuously resigned from their roles at some of the most prestigious fashion names. From Dior, to Lanvin, Yves Saint Laurent, all these brands...

Ruinart, more than a Champagne house, a patron in arts and culture.

There are 284 Champagne houses that produce around 170 million bottles every year. But some of them are iconic, unique and exceptionally on top of the game. Ruinart is definitely one of them. Ruinart is the first and the oldest Champagne Houses in the world. Its story delivers an amazing legacy providing an amazing universe of know-how, creativity and luxury.

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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