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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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EMYUN, the elegant sport outfit designed in Switzerland.

Fashion José Amorim -
In general when you are a sportsmen, you do not have much choice in terms of outfit. Either you want to be classy and comfortable and buy Lacoste, or you wish to...

Emmanuel Macron: en Marche but with the right shoes!

Luxury José Amorim -
It has been only a few weeks that the new French President, Emmanuel Macron, was elected. His movement is called "En Marche" which means in French "On the Move". Mr Macron seems...

MP3 is dead for good. A chapter of electronic freedom ends.

High Tech José Amorim -
Friends from the 90's and the early years 2000 be aware that MP3 is dead. In a world in which music streaming erased the "format" debate, it was just announced that the...

Kristen Stewart is the face of Chanel’s new fragrance: Gabrielle Chanel

Beauty José Amorim -
2017 is the year of Gabrielle Chanel. As a reminder of how amazing Chanel's founder was, the French luxury house decided to dedicate this entire year to Gabrielle Chanel. This year of...

Larusée, Absinthe from Switzerland takes an acceleration in France

Luxury José Amorim -
For all French Absinth lovers, this is good news. Larusée has just signed a new distribution agreement with Hedon in France. This will allow to accelerate the build-up of the brand in...

Victorinox Spartan PS: black is the new black.

Design José Amorim -
2017 is almost half way and Victorinox is delivering amazing new launches. This time we took a focus on a new great launch around the Spartan collection. It is called Victorinox Spartan...

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

Beauty José Amorim -
La Prairie has a strong know-how in luxury skincare. The caviar collection became the ultimate icon in terms of hyper-luxury. There is no doubt that La Prairie invented the ultimate luxury in terms...

Victorinox Forester Wood 2017, full review.

Luxury José Amorim -
Victorinox is one of the Swiss biggest ambassadors in the world. The Swiss company represents the strong values of quality, design, functionality and innovation. All these four pillars allow Victorinox to create...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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