José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Timeless Elegance Reinvented: CHANEL Fall-Winter 2025/26 Haute Couture Triumphs in Paris

Fashion José Amorim -
Paris Haute Couture Week 2025 took place from July 7 to 10, bringing together over 80 fashion houses and attracting approximately 600 professionals to the Grand Palais and Musée des Arts Décoratifs....

De Araguaína a Montreux: como ANAVITORIA está reinventando o pop brasileiro para uma nova geração

On the spot José Amorim -
(English version here) ANAVITORIA, quem? Há algo no ar do Brasil. Algo rítmico. Algo atemporal. Há mais de um século, o mundo afina os ouvidos para escutar o som que vem daqui. Um...

From Araguaína to Montreux: Why ANAVITORIA Is Redefining Brazilian Pop for a New Generation?

Luxury José Amorim -
(Versâo em Português) ANAVITORIA who? There is something in the Brazilian air. Something rhythmic. Something timeless. For more than a century, the world has tuned its ears to the sound of Brazil. It...

Verbier Festival 2025: A Peak Classical Experience in the Heart of the Alps

Music José Amorim -
Discover the Verbier Festival 2025. A thrilling programme of world-class classical music in the Swiss Alps from 16 July to 3 August.

Top 10 Car Model Acronyms That Made Automotive History.

Luxury José Amorim -
Discover the top 10 car model acronyms that shaped sports car culture and performance history. Explore the power behind each badge.

Chloe Chua: The Violin Virtuoso Shaping the Future of Classical Music

Music José Amorim -
Discover Chloe Chua’s rise from Singapore prodigy to global violin star, redefining classical music with emotion, finesse, and cultural brilliance.

Jonathan Anderson with a Bold Dior Debut: A New Era of Fashion Begins.

Fashion José Amorim -
Jonathan Anderson’s Dior debut marks a daring new chapter in fashion history with a powerful first show at Paris Men’s Fashion Week.

From Product to Persona. How Brand Strategies Became Deeply Human.

Luxury José Amorim -
Branding is one of those words we all use, but few of us pause to define it truly. In its purest sense, branding is the process of shaping perception. It is how...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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