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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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What is Dubai Chocolate, and what is the secret of its viral buzz?

Luxury José Amorim -
In the heart of Dubai’s vibrant culinary scene, a unique chocolate bar emerged, capturing the essence of Middle Eastern desserts and the imagination of sweet enthusiasts worldwide. This creation, known as Dubai...

Lady Gaga makes history in Rio Concert: A Monumental Night of Music, Mayhem, and More.

Luxury José Amorim -
Since her explosive debut in 2008 with “The Fame,” Lady Gaga has redefined the contours of pop music, blending avant-garde artistry with chart-topping hits. Over the years, she has sold over 40...

Spring/Summer 2025 Fashion: Embracing the Bohemian Daydream

Luxury José Amorim -
Amidst the blossoming optimism of Spring/Summer 2025 fashion, a compelling narrative emerges, intertwining carefree charm with refined sophistication: the Bohemian Daydream. This season, designers invite fashion-conscious women to surrender to softer dressing,...

CHANEL CHANCE Eau Splendide: Angèle’s Dazzling Ode to Destiny

Luxury José Amorim -
CHANEL unveils its latest olfactory masterpiece, CHANCE Eau Splendide, marking a luminous addition to the iconic CHANCE fragrance line. This new scent is brought to life by Belgian singer-songwriter Angèle, whose vibrant...

Exclusive Interview with Thomas du Pré de Saint Maur, Global Director of Creative Resources for Fragrance & Beauty at CHANEL

Iconic Voices José Amorim -
Exclusive insights from CHANEL’s creative Director Thomas du Pré de Saint Maur on CHANCE EAU SPLENDIDE, legacy, innovation & why Angèle was the perfect choice.

Interview Exclusive avec Thomas du Pré de Saint Maur, Directeur Général des Ressources Créatives Parfums Beauté chez CHANEL

On the spot José Amorim -
(English version here) À l'occasion du lancement très attendu de CHANCE EAU SPLENDIDE, nouvelle fragrance signée CHANEL, j'ai eu le privilège exceptionnel de rencontrer en exclusivité Thomas du Pré de Saint Maur, Directeur Général des...

CHANEL CHANCE Eau Splendide: A Bold New Fragrance to Seize Your Destiny!

Fragrances José Amorim -
Discover CHANEL CHANCE Eau Splendide, the luminous, captivating new fragrance blending raspberry and geranium notes, inviting you to boldly seize your chance.

CHANEL Spring-Summer 2025 Haute Couture: A Symphony of Colors and Craftsmanship

Fashion José Amorim -
Step into the CHANEL Spring-Summer 2025 Haute Couture show, a breathtaking celebration of 110 years of savoir-faire, timeless allure, and infinite creative excellence.
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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