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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Louis Vuitton Parfums, a new journey.

Beauty José Amorim -
In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very "marketed" brands. And now we have Parfums Louis Vuitton. This...

Chanel Chance, 3 new videos

Beauty José Amorim -
Chanel launched 3 new videos about Chance, Chance Eau fraîche and Chance Eau Tendre. 3 fresh and interesting spots with a smile on top. We can see the top model Sigrid Agren. She...

Miss Dior Chérie, Marketing wins…

Beauty José Amorim -
It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now...

YSL Opium new TV ad… just pure class.

Beauty José Amorim -
This month, Yves Saint Laurent Parfums launched the new TV advertising for its incredible fragrance for women, OPIUM. It is by far the most elegant, luxury, divine, amazing and incredible high-class Tv Ad...

Finally the Fragrance industry has its bible…

Beauty José Amorim -
In november a new book about Perfumery will be launched. But this time, it will be a master reference. I remember when I was studying at the Fragrance Institute in France, that...

Sisley Eau d’Ikar – the new video

Beauty José Amorim -
Sisley is launching in October its new masculine fragrance called EAU D'IKAR. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his...

Chanel, Mugler… which train would you catch?

Beauty José Amorim -
At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in...

Balenciaga Paris – L’Essence

Beauty José Amorim -
Balenciaga is launching a new fragrance under Balenciaga Paris line. It is called Balenciaga Paris l'Essence. It is a more intense version of the original fragrance, a more intimist approach. Charlotte Gainsbourg...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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