José Amorim
José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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P&G….. GUCCI, a happy union…
Last thursday, Giant Procter & Gamble announced the renewal of their current licensing agreement for the worldwide production, sale and distribution of fine fragrances under the Gucci brand. Yes, behind the scenes of the Gucci beauty brand sits the giant of Marketing: P&G.
Guerlain – Shalimar Parfum Initial
After the success of Chanel n°5 and its Eau Première, Guerlain is launching Shalimar Parfum Initial. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer.
All these first "chapters" give us a feeling of purity, of back to the Origins, to the truth, to the pure creation.
Aura, Crystallized by Swarovski. The new Fragrance.
Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.
Valeur Absolue – Absolute elegance
coming soon in 2013. Keep posted by checking the brand website:
http://www.valeurabsolue.com LA Info sourced at the brand website. All content is copyrighted with no reproduction rights available.
S like………. Shakira
Shakira is the next Celebrity with a fragrance. She signed a multimillion dollar contract with the Beauty Group Puig. The new fragrance will be called "S" as Shakira.
Orlando Bloom, the new Boss Orange face
It is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men.
Burberry presents its Make up Collection
This summer, Burberry fans will be glad. It will be the birth of Burberry Beauty. A full Make up collection, based on the refined taste of Christopher Bailey, the Brand Artistic Director.
New Davidoff Fragrance 2010: Champion
Davidoff is back with a new fragrance: Champion. We are the champions my friend.... Here we get back to a more basic vision of men. The one who is strong, who accomplish performance.
José Amorim
José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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