José Amorim
José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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New Davidoff Fragrance 2010: Champion
Davidoff is back with a new fragrance: Champion. We are the champions my friend.... Here we get back to a more basic vision of men. The one who is strong, who accomplish performance.
New Dior Fragrance 2010
It is official, Natalie Portman will be the new egerie for Christian Dior Fragrances. Is it a new fragrance? An existing one?
Bleu de Chanel… hoping that Scorsese will hit high.
Finally we know the name of the new masculine fragrance of Chanel. It is Bleu de Chanel (Blue of Chanel). The fragrance was created, as usually by Jacques Polges the perfumerinhouse.
Marc Jacobs Big BANG….
It is official, Marc Jacobs is launching a new fragrance. The Fashion Gourou had a very elegant and discrete start in the perfumery business through Marc Jacobs Perfume and Marc Jacobs Men. Today here is the masculine answer to Lola: BANG. If you see any similarities to Tom Ford, please do...
And Mugler goes for Womanity Perfume
Today, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.
Voyage d’Hermès, perhaps one of the most beautiful launches of the year…
We know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales.... magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D'HERMES
Dior J’Adore new advertising, back to roots?
After introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J'adore. Now Charlize rediscover the gold bath. Back to roots?
Ambre Nuit, and Dior makes it again just sublime
La Maison Dior launched in 2004, three beautiful creations called La Collection des Colognes Dior Homme. Today, Dior called the inhouse perfumer, François Demachy to accomplish the exquisite once again : Cologne Ambre Nuit.
José Amorim
José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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