One year after the launch of Womanity, the latest women fragrance, Thierry Mugler launches a new visual campaign that is supposed to re-vamp the initial concept. According to the fragrance Brand, Womanity...

Hi, I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men: Eau d'Ikar. You can see my first article...

This week, let's discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand created and animated by the multimedia artist, now...

Prada is launching a new fragrance, totally inspired by Color blocking, in my opinion. Its name: Prada Candy. We can see that after the minimalistic approach of perfumery, the italian house decided...

France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of Europe, I discovered a passionate experience proposed by...

Hi, this week I am revealing the unboxing of a fragrance for men called Victorinox Swiss Unlimited. It was created by the famous swiss company, Victorinox, the makers of the original Swiss Army Knife.

Sisley just announced the launch of Eau d'Ikar, its new fragrance. It is the brand first fragrance for men. Most of people say that Sisley waited 40 years to launch a masculine fragrance. Well, do not forget that some of Sisley fragrances are also used by men. 1976 Eau de Campagne, a beautiful creation by Jean Claude Ellena, conquered the heart and the noses of many men around the world (including me).

We have this month the launch of the first fragrance of the beautiful brand Elie Saab. It is called Elie Saab Le Parfum (the fragrance in french). And we can say that this fragrance crystallizes all the outstanding beauty of the Couture House.