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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Chanel, Mugler… which train would you catch?

Beauty José Amorim -
At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in...

Balenciaga Paris – L’Essence

Beauty José Amorim -
Balenciaga is launching a new fragrance under Balenciaga Paris line. It is called Balenciaga Paris l'Essence. It is a more intense version of the original fragrance, a more intimist approach. Charlotte Gainsbourg...

The new face(s) of Womanity by Thierry Mugler

Beauty José Amorim -
One year after the launch of Womanity, the latest women fragrance, Thierry Mugler launches a new visual campaign that is supposed to re-vamp the initial concept. According to the fragrance Brand, Womanity...

Sisley Eau d’Ikar, new fragrance for men

Beauty José Amorim -
Hi, I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men: Eau d'Ikar. You can see my first article...

JØ5EPH K – Contemporary Perfume Architecture

Beauty José Amorim -
This week, let's discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand created and animated by the multimedia artist, now...

Prada Color blocking new fragrance: Prada Candy

Beauty José Amorim -
Prada is launching a new fragrance, totally inspired by Color blocking, in my opinion. Its name: Prada Candy. We can see that after the minimalistic approach of perfumery, the italian house decided...

Atelier Evanessence, a journey in the heart of perfumes…

Beauty José Amorim -
France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of Europe, I discovered a passionate experience proposed by...

Victorinox Swiss Unlimited – the unboxing

Beauty José Amorim -
Hi, this week I am revealing the unboxing of a fragrance for men called Victorinox Swiss Unlimited. It was created by the famous swiss company, Victorinox, the makers of the original Swiss Army Knife.
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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