José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
Advertismentspot_img

New Balenciaga Flora Botanica – disappointing

It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga - Flora Botanica - it is precisely the case. Basically we cannot understand why...

Zadig & Voltaire Tome 1 La Pureté for him

Zadig & Voltaire, the french fashion Brand is launching in this beginning of the year a new fragrance duo called Zadig & Voltaire Tome 1 La Pureté for Her and for Him....

Angel by Thierry Mugler, happy 20th anniversary!

The fragrance Angel by Thierry Mugler is celebrating its 20th anniversary this year. From 1992 (its launch) and 2012, it was a real adventure, going from an extravagant dream towards the establishment...

Allure Homme Sport Eau Extrême, disappointing.

La Maison Chanel is revealing this week a new fragrance, Allure Homme Sport Eau Extrême, a flanker of Allure Homme Sport, already a flanker of Allure Homme. Purely disappointing. On the feminine...

Louis Vuitton Parfums, a new journey.

In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very "marketed" brands. And now we have Parfums Louis Vuitton. This...

Chanel Chance, 3 new videos

Chanel launched 3 new videos about Chance, Chance Eau fraîche and Chance Eau Tendre. 3 fresh and interesting spots with a smile on top. We can see the top model Sigrid Agren. She...

Miss Dior Chérie, Marketing wins…

It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now...

YSL Opium new TV ad… just pure class.

This month, Yves Saint Laurent Parfums launched the new TV advertising for its incredible fragrance for women, OPIUM. It is by far the most elegant, luxury, divine, amazing and incredible high-class Tv Ad...

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
Advertismentspot_img