Author: Sebastien Eich

The Geneva Hallmark, the future is already here

The Geneva Hallmark, the future is already here

This week, Timelab with the strong support of some of the amazing Geneva Watch brands like Vacheron Constantin, revealed a new technology that would refresh the Geneva Hallmark, le Poinçon de Genève. It is about nano-technology and the aim to maintain the Hallmark very strong. The event took place at the Société des Arts headquarters at Palais d’Athénée in Geneva. The Société des Arts is the most ancient cultural society in Geneva founded in 1776. The interesting highlight of this…

One month power reserve: Vaucher Manufacture Fleurier and CSEM launch Genequand regulator

One month power reserve: Vaucher Manufacture Fleurier and CSEM launch Genequand regulator

Vaucher Manufacture and CSEM launch an innovative mechanical movement with one month power-reserve. Devised by Pierre Genequand, a Flextech specialist employee of CSEM now in retirement, this technology revolutionizes the escapement and allows to increase drastically the power reserve from around 40 hours to 30 days minimum. The best prototype tested had 53 days performance ! 7 years of development were necessary to achieve this revolutionary project. This mechanism produced by CSEM will replace the Swiss lever escapement and will…

Vacheron Constantin opens its first store in Japan.

Vacheron Constantin opens its first store in Japan.

Swiss watchmaker Vacheron Constantin opens its first store in Tokyo. The Swiss company picked up one of the most prestigious address right in the middle of Ginza district – Chuo Street. Vacheron Constantin is opening its first ever store in Japan. Until now the Swiss watch-maker had only point of sales via its commercial partners. It is about 24 point of sales around the country, from Tokyo to Hiroshima, Kyoto, Aichi, Osaka or Kanagawa among others. In Tokyo several distributors…

Apple Watch, unfortunately it was made by Apple

Apple Watch, unfortunately it was made by Apple

Yesterday, it was the big day for Apple. Not only every WWDC is by definition a big event but yesterday Apple was extending its territory to a new product category: watches. For a well established brand like Apple, extending your product segments is always a tricky question. Why should you do it, why do you need it and most important: why my customers should buy it. We could build a full list of questions and the answers would determine the…

Montreux Grand Prix 2014. A Successful 80th anniversary

Montreux Grand Prix 2014. A Successful 80th anniversary

Montreux, in the heart of the Swiss Riviera and on the shores Lake Geneva, hosted from the 4th to the 7th September the 80th Montreux Grand Prix. Around 150 extraordinary cars dating from the pre-wars years to the 80’s were exposed and admired by 30.000 crowd. They rode on the mountains during the historic Montreux Rally in Gruyere and raced the famous “Revival Montreux Caux”. An incredible circuit was reproduced on the streets of the city, very similar to the…

Apple Watch, who is going to lose the battle?

Apple Watch, who is going to lose the battle?

This week Apple is boosting the buzz around the iWatch. Switzerland is looking into this launch with a very close eye. The entire Swiss watch-making industry wonders what and how Apple is tackling the wearable market. When the Timepiece industry lost 2/3 of its employees after the “Quartz crisis” end of the 70’s, it is a nightmare that nobody wants to revive again. The smart-watch segment is not new, but the speed in which several high-tech brands are moving forward…

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Blancpain is one of the golden names of Swiss Watch-making. Over the years, their complete mastery of the creation and production control provided to the brand a comfortable freedom of creation. One of the fruits of this freedom was the creation of an ultra-slim mechanism, 3.37mm only. You can find it in the Villeret Ultra-plate. Villeret, a piece of history and a great watch collection Villeret is the name of Blancpain home-town. Placed in the middle of Joux valley, the…

Never Apologize For Owning A Luxury Watch

Never Apologize For Owning A Luxury Watch

It’s your money–do what you want with it! In the next few paragraphs, I am going to present a few good reasons why you should never apologize for owning a luxury watch. But this is probably the best one: It’s your money. You acquired it legally (I hope). You have to answer to no one for how you spend it. It brought you satisfaction for your own reasons. In fact your reasons need not be good ones. There are no…

Victorinox Swiss Army new Alliance mechanical

Victorinox Swiss Army new Alliance mechanical

Victorinox Swiss Army launched this year a new timeless classic, the new Victorinox Swiss Army Alliance mechanical.  Watchmaking is about details and quality. With the new Alliance, it is all about details and the greatness of them. Victorinox Swiss Army is the Watch division of Victorinox, the makers of the legendary Swiss Army Knife. This year they celebrate their 130th anniversary and the 25th anniversary for the watch division. The new Alliance has for the first time a mechanical version…

Hublot Palace, the place to be in Rio de Janeiro

Hublot Palace, the place to be in Rio de Janeiro

While the heart of Football aficionados is beating faster than never, Hublot is celebrating the Brazil world football cup as we would expect: in a very unique way. For that, they revealed the Hublot Palace hotel ob Copacabana beach in Rio de Janeiro. Hublot loves football As you know, Hublot is the official timekeeper of FIFA event and as official timepiece ambassador, well Hublot loves football! This is actually the name of the current campaign that the Swiss watch-maker is…

Hermès Arceau Millefiori, beyond crystal art glass.

Hermès Arceau Millefiori, beyond crystal art glass.

Hermès is the poet of watch-making. Every year, the French luxury house launches amazing timepieces displaying the alliance of innovation, know-how and beautiful arts. During Baselworld 2014, Hermès revealed Dressage l’Heure Masquée, a special timepiece that reviewed the relationship between a watch and its owner. You can read our full review here. Hermès released the information about a new creation, that literally blew our mind in terms of beauty, know-how and high-end watch-making. It is called Hermès Arceau Millefiori. This…

Your watch hands are the time eyes…

Your watch hands are the time eyes…

Switzerland has probably the most refined and sophisticated watch-making industry of the world. For centuries, Swiss brands reinvented time, or at least the way we can read time. but one thing many watches have in common, it is their “hands”, basically the little long, thin elements that allow you to measure the hours, minutes and often seconds directly on the dial of your watch. French called then needles “Aiguilles” because of their shape. Italians call them lancette, Portuguese will say…

When Swatch lost its “head”… bad advertising.

When Swatch lost its “head”… bad advertising.

Swatch is probably one of the most amazing success stories of the all watch-making history. Not only they saved a lot of jobs during the 1980’s crisis in Switzerland but they showed an incredible level of innovation in terms of design. It is an amazing marketing company with loads of clever people who can produce many concepts that become watches afterwards. This time the marketing teams of Swatch went too far, according to the Paris city administration. This is the…

Luxury watch-brands on Facebook

Luxury watch-brands on Facebook

Here is our review on watch-makers and their presence in Facebook. Most of these brands have a tremendous amount of fans and they engage with them frequently. Of course some of them are more successful than others. Facebook, the modern word-of-mouth in watchmaking. When it comes to choose a watch, you better choose well because it will probably be on your wrist for several years, especially when you choose a luxury timepiece. Most of the great watches get to be…

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army is an amazing watch brand. It always find unlimited resources on its heritage in order to create future and modern new timepieces. Here it is the case of the Infantry line. This year the Swiss brand is launching a very elegant GMT version. It is a true invitation to Travel.   According to Victorinox, GMT is the ideal complication for long- distance travelers. The Infantry GMT is equipped with a quartz movement and available with a steel…

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