Author: Sebastien Eich

Baselworld 2014, top 5 new watches you need to know

Baselworld 2014, top 5 new watches you need to know

Baselworld is just closing and after an intense week of meeting our friends and watchmaking partners, we can now present you our top 5 highlight of amazing timepieces you do not want to miss. This year again, Swiss watch making successfully surprised us with great creations. Some of them are at the state of the art in terms of technicality, and others are pure poetry. All of them reflects the air of times and the fact that Swiss ingenuity is stronger than…

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès reveiled a new amazing timepiece in their theme Le Temps de l’Imaginaire.. It is called Dressage L’Heure Masquée, hidden hour in French. And again, it is purely poetry. Here time is translated into an imaginary and poetic approach. Almost philosophical. Hermes pushes the interaction between the watch and the owner of the watch. The person can play with his timepiece and create a special relationship. In 2011, Hermes won the Grand Prix de l’Horlogerie Geneve with Le Temps Suspendu….

Why Switzerland is afraid of Apple?

Why Switzerland is afraid of Apple?

What if every watch user would change its Baume et Mercier, its Tissot, Swatch, Breitling and even its Rolex for a iWatch? Sounds crazy right? But think how good your mom is with her iPad, or how great grandaddy is with the GPS and even how your young brother does not bother anymore having a watch as he can see the time on his iPod touch? Scary. Well the future is already here and the only thing that the connected…

Breva Genie 01 is the first mechanical watch with altimeter and barometer

Breva Genie 01 is the first mechanical watch with altimeter and barometer

The Breva Génie 01 is the world’s first wristwatch with time, altimeter, barometer and power reserve indications provided by a fully mechanical movement, much of which is on display through the open dial and display back. A weekend on Lake Como in Northern Italy provided to Vincent Dupontreué (ex Ermenegildo Zegna manager) the inspiration for the name and the idea of creating a mechanical timepiece that forecast the weather. The name ‘Breva’ is inspired by ‘La Breva’, a warm southern wind that…

Electronic watches, not that new

Electronic watches, not that new

Since the launch of the smartphone, we knew that one day we would end up with “smart-watches”. Not that we were all nostalgics of Michael Knight and his Knight industries 2000 wrist-watch but because it would be the natural evolution of things. Despite the fact that iWatches are a hot trend right now, their concept is not new. The Electronic watch, a concept older than 50 years Everybody is talking about the Apple iWatch (even if nobody knows exactly when…

Cartier and the Art of über-Perfection

Cartier and the Art of über-Perfection

Last month, LuxuryActivist was at SIHH in Geneva. It is the international Haute-Horlogerie show for professionals. It is organized by The Richemont Group. All Brands from Roger Dubuis, Montblanc, Baume & Mercier, Jaeger Le-Coultre or Cartier were of course present. They all revealed amazing creations and some of them will probably be the highlights of this year. We were quite impressed by Cartier’s philosophy of bringing small details into superlatives. It means, that every single detail was taken care of…

SIHH 2014, Boldness was never so elegant.

SIHH 2014, Boldness was never so elegant.

Timepiece lovers start well the year thanks to the SIHH in Geneva. In deed, Christmas is still not far away and we can already keep dreaming of amazing creations by Cartier, Piaget, Montblanc or Roger Dubuis among others. Here are some highlights of what you will be able to discover next week.   CARTIER – Tank MC Skeleton Pink Gold Some Brands play the Skeleton concept in showing as much as they can the mouvement inside. This exercise is basically using…

Luxury Watches selection. The Christmas wish-list.

Luxury Watches selection. The Christmas wish-list.

2013 was an amazing year for the Swiss Timepiece industry. Between the SIHH in Geneva and Baselword in Basel, it was again, another great year for Swiss ingenuity. The holiday season is already taken place and Christmas is just almost here. So here is our watch wish-list, with some great masterpieces you do not want to miss. Did we miss something? Just add it in the comments. Zenith Academy Christophe Colomb Hurricane Watch, a true journey The first version of…

Karl Lagerfeld Bamford Limited edition Milgauss. Black tie attitude.

Karl Lagerfeld Bamford Limited edition Milgauss. Black tie attitude.

If you like Fashion and beautiful watches, you need to discover the new Karl Lagerfeld by Bamford Milgauss. Based on a Rolex Milgauss, BAMFORD WATCH DEPARTMENT dresses this amazing timepiece with a black tie attitude and a signature style from KARL LAGERFELD. It will be available December 3rd in Paris and Munich at Karl Lagerfeld Boutiques. Bamford, a luxury taylor for your watch Bamford Watch Department is like Pininfarina, Brabus or Prindiville for Automobile brands. They work officially with beautiful…

The laureates of the Grand Prix d’Horlogerie in Geneva 2013

The laureates of the Grand Prix d’Horlogerie in Geneva 2013

Version française ici Friday, November 15th 2013, held the awards ceremony of the 13th Geneva Watchmaking Grand Prize at the Grand Théâtre de Genève. All of the most influential players in the watch industry gathered in one place in order to elect the best watch designs of the year. Among the nominees, three were presented on Luxury Activist, 2 received an awards … Girard Perregaux, L’Aiguille d’Or for its Echappement Constant The Girard-Perregaux Manufacture has been awarded by “L’Aiguille d’Or”,…

The Tourbillon, master complication in watch-making since 1801.

The Tourbillon, master complication in watch-making since 1801.

Watchmaking is an Art old of several centuries. everyIn the heart of the art of watchmaking, the Tourbillon is not only a beautiful piece of human engineering but also a very useful one in the exactitude control. The principle of a Tourbillon   As you can see here above, the tourbillon is a concentrate of ingenuity. It eliminate most of the errors of rate, especially in the vertical position, for a wrist or pocket watch. The principle, despite the fact…

Baume & Mercier, Linea Day and Night collection

Baume & Mercier, Linea Day and Night collection

Baume & Mercier is one of the important players in the Swiss Watch industry. With more than 200’000 timepieces produced every year, definitely makes them as an important reference. This year they are launching the new Linea Day and Night collection as a symbol of timeless femininity and elegance. The strenght of Baume & Mercier is to be loyal to its heritage and to use it to project the future. With the Linea Day & Night collection, Baume & Mercier…

C3H5N3O9, explosive timepieces project

C3H5N3O9, explosive timepieces project

Some timepieces are outstanding for their design, others for their movement, some for the material in which they are build, and others…. it is a full concept without boundaries to creativity. This is the case of C3H5N3O9. Watch out! C3H5N3O9 is both the molecular formula for nitroglycerine and a horological experiment. It started in 2008 when Felix Baumgartner and Maximilian Büsser shared the same original idea of this outstanding brand. Mr Baumgarter is also the co-founder of Urwerk with Martin…

Hublot new ambassador: Guga Kuerten, brazilian tennis star.

Hublot new ambassador: Guga Kuerten, brazilian tennis star.

Hublot just announced this week that world famous brazilian tennis player Gustavo Kuerten, became the new ambassador for the swiss watch brand. To celebrate this event, Hublot launched a very limited edition called the King Power Guga Bang. Gustavo Kuerten, aka Guga, is three-time winner at Roland Garros and former world number 1 tennis player. He is today member of the International Tennis Hall of Fame. Guga joins a group of world class elite atheltes who became Hublot ambassadors. Athletes…

Victorinox Swiss Army Maverick, icons are forever

Victorinox Swiss Army Maverick, icons are forever

In Timepieces manufacturing, some watches entered a timeless position, meaning that some of them are forever. They become icons for the brand and for the people who wear them. At Victorinox Swiss Army, we can consider that the Maverick is one of them.   Victorinox has year by year supporting Maverick and we can say that today they got just about everything right. The recognizable Bezel, the two layered dial and the crown protection. These details and more make this…

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