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When La Prairie launched La Prairie Platinum Rare, the use of Platinum became the ultimate luxury must-have. According to Albert Einstein’s theory of relativity, the higher the gravity, the slower time passes. Consequently, Platinum comes from a place where time is suspended. It hurtled to Earth in a meteor shower more than 3.5 billion years and La Prairie developed true expertise through its Platinum Rare collection. This collection develops now with two amazing new products:

  • Platinum Rare Haute-Rejuvenation Cream
  • Platinum Rare Haute-Rejuvenation Protocol
Photo: Courtesy of La Prairie

La Prairie Platinum Rare Haute-Rejuvenation Cream

Nearly a century ago, a young man was galvanised by his dream to hold time in his hands. Dr Paul Niehans, a brilliant Swiss physician, would pursue that dream to finally unlock the secret of time and make beauty everlasting. In 1931, after years of pioneering research and tireless effort, his ground-breaking cellular therapy was born. Within the serene sanctuary that was the Clinique La Prairie, he offered this treatment to a privileged few, promoting his long-held belief that rejuvenation is “not only about adding years to life, but adding life to years.”

Inspired by Dr Paul Niehans’ pioneering ideas and based on 21st century skin biology, La Prairie created the Science of Haute-Rejuvenation, the very essence of the Platinum Rare Collection.

Dr Paul Niehans dreamed of eternity, dedicating his life to its pursuit. The Platinum Rare Haute-Rejuvenation Cream is that dream made manifest. Inspired by the doctor’s Cellular Therapy engendered at Clinique La Prairie, it is strengthened by the Exclusive Cellular Complex and enriched by eons of pure, rare platinum. A virtuous loop of rejuvenation is initiated within the skin. Time is suspended.

Photo: LuxuryActivist
Photo: LuxuryActivist

Haute-Rejuvenation addresses a multitude of interconnected rejuvenating processes in the skin. By activating these key rejuvenating processes, a halo of benefits radiates across skin layers. This regeneration on each level creates a virtuous loop of rejuvenation. The result of years of research – the time required to create a true piece of haute-craftsmanship – La Prairie’s Platinum Science enters a new chapter with its latest breakthrough, the exclusive Platinum Multi-Peptide. A combination of potent peptides fused together by the power of platinum, it is designed to encourage and sustain the virtuous loop of rejuvenation.

Each detail on this product is pure luxury. The texture, the scent, the touch… With such product, you wish to take some time for yourself and experience a pure luxury self-indulgence.

La Prairie Platinum Rare Haute-Rejuvenation Protocol

Photo Courtesy of La Prairie

The skin has the inherent ability to regenerate itself. This ability is based on a highly coordinated network of rejuvenating processes, managed by signalling molecules.

Haute-Rejuvenation revitalises and helps support this unique ability, counteracting its age-induced decrease. The interconnectivity of the rejuvenating processes triggers additional ones, eventually creating a virtuous loop of rejuvenation across skin layers to fight the appearance of all signs of ageing. Still, La Prairie sought to go beyond.

Photo: LuxuryActivist

In Platinum Rare Haute-Rejuvenation Protocol, La Prairie scientists have included a blend of signalling molecules that work as growth factors, together with La Prairie’s patent-pending Platinum Multi-Peptide and Exclusive Cellular Complex, to reawaken the skin. The unique performance of this formula has been demonstrated by clinical studies, which showed results that are nothing short of astounding.

The experience begins upon opening the elegant coffret crafted in La Prairie’s signature graphite grey. The three amethyst-toned vials are nestled within and complemented by a glass pipette and exclusive Platinum Catalyst activator base.

Each of the ten-day vials is composed of two chambers to protect the integrity of two separated formulas. Placed in the Platinum Catalyst, a magical burst ensues, resulting in a potent encounter between two formulas freshly mixed where a concentrated phase surges into a clear phase, igniting a feeling of rejuvenation.

Ignited by the beauty of platinum, the opalescent formula permeates the skin surface to begin its transformative work. The delicate signature fragrance of the Platinum Rare Collection sets the tone for a rejuvenating experience, while the skin is left feeling restored, smoothed and tightened.

Photo: LuxuryActivist

The Platinum Rare Haute-Rejuvenation Protocol integrates seamlessly into the Platinum Rare Ritual. Morning and evening after cleansing and toning, detoxify skin with Platinum Rare Cellular Life-Lotion and follow with Platinum Rare Haute-Rejuvenation Protocol to reignite rejuvenation from within. Apply Platinum Rare Haute-Rejuvenation Eye Elixir, Platinum Rare Haute-Rejuvenation Cream and Platinum Rare Haute-Rejuvenation Eye Cream to perpetuate the virtuous loop of rejuvenation.

La Prairie Platinum Rare is a beautiful and complete skincare collection that will treat your skin in order to extend the beauty of your skin-texture and live longer in good shape. It is also a certain dream of eternity made of beauty and youth. From the deepest sides of the Universe down to your bathroom or bedroom, La Prairie offers the very best that nature and technology can offer.

José Amorim
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