Fashion

2014-2018 Luxury fashion online sales – Top markets

2014-2018 Luxury fashion online sales – Top markets

Reading Time: 4 minutesWhile luxury goods purchase in physical stores has been growing by 3% since 2013, online sales have a solid 20% growth reaching USD 9 billion.  Luxury e-commerce became a strong luxury news among brands, not only because technology allows a better online user experience but more and more brands have embraced the e-business era. Currently online sales in the luxury industry represent only 7% of total luxury sales in the world but in the next 5 years it should grow aggressively and reach a total USD 22.5 billion. Already today, we know that more than half of all luxury purchases have a digital component in the purchase path. In deed, more than 50% of luxury buyers get information online before acquiring a luxury good or service. As we can see here in this chart, countries like the US but also Italy and Hong-Kong will have a strong growth in online luxury sales….

JM Weston and Le Moc for Women – feminine elegance.

JM Weston and Le Moc for Women – feminine elegance.

Reading Time: 4 minutesJM Weston launched Le Moc last year and since then it is a true success for the French luxury house and becomes a new icon. JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Now JM Weston dares to reinvent the Mocassin by launching the MOC, a flexible, essential version of the 180. The interior buttresses disappeared, the leather skins are carefully chosen for their flexibility and their maintenance, assembly is carefully achieved through expertise always perfected. It is a story about comfort and absolute lightness, an inimitable look in keeping clean the lines of moccasin 180. Welcome to the mocassin 2.0. JM Weston is renewing the brand and the different territories. While the male collections are the stars of the brand, the female collections are edgy, elegant and showcase a strong…

Friday chronicle #23 – What if Hedi Slimane joins Chanel as Artistic Director?

Friday chronicle #23 – What if Hedi Slimane joins Chanel as Artistic Director?

Reading Time: 10 minutesHedi Slimane officially left Yves Saint Laurent, a lot of fashion experts are speculating about what would be his next move. At LuxuryActivist we know there is only one possibility. It is Chanel. Not only because it is Chanel but there are several reasons that proves that this move would be the only obvious move for Hedi Slimane. Here are the arguments. 1- He dreams about a French Global multi-category brand Hedi Slimane was never such a rebel that he would dare going to a more alternative parcours. He always dreamed to work for well known-brands and his versatility as an artist, fashion designer and photographer makes him consider different angles in terms of products and activities. That’s why Chanel would be the perfect brand with equally strength between Fashion, Make-up and Fragrances. Its international aura would allow him to deploy his art at a global scale. Hedi Slimane started…

Here is what you did not know about Coachella festival.

Here is what you did not know about Coachella festival.

Reading Time: 5 minutesMusic festivals became a real big deal worldwide and it is a positive thing. People can share a nice moment around music and amazing singers. By far, one of the most popular festival in the world is the Coachella Valley Music and Arts Festival, or simply mentioned as Coachella Festival. From an interesting programme to all the celebrities you can see there, the Californian Festival is more than just jeans shorts and make-up. Here is what you did not know about the most fashionable festivals in the world. Who owns the Coachella Festival? We could say that the people owns Coachella. With 200’000 tickets sold every year in less than 20 minutes, the festival is always breaking new records. Behind the festival there is Goldenvoice, a subsidiary of AEG Live, the second biggest concerts organizer just after Live Nation. AEG live was founded in 2002 by Philip Anschutz, after acquiring…

JM Weston opens a new store in Paris Le Marais. History meets design.

JM Weston opens a new store in Paris Le Marais. History meets design.

Reading Time: 5 minutesJM Weston opens a new brand store in Paris at 46 Rue des Archives. Located right in the heart of Le Marais, renowned district for its history, but also for its wind of creation and freedom that blows since ever. With its clean lines, this new address expresses the essence of J.M. Weston’s collections with a wink to workshops by paying tribute to the unique know-how of the craftsmen of the French luxury house in a voluntarily contemporary decor. The brand describes this new address as an elegant and raw boutique, with walls in stones, exposed beams, wooden tables with slender lines to remind those of the factory. A singular and timeless universe which translates a desire of authenticity and modernity, faithful to JM Weston values: fiercely free, totally French and impeccably impertinent! Rue des Archives, the soul of Le Marais The interesting fact about Rue des Archives is its location…

Mission Mesmerizing: Boost Your Confidence with Stylish Beach Look

Mission Mesmerizing: Boost Your Confidence with Stylish Beach Look

Reading Time: 4 minutesimage source: pixabay.com Summer is just around the corner and that inevitable question pops up: Are you ready for the beach? Sure, we are all eager to spend some lazy days sunbathing, swimming and catching the waves, but are we ready to walk that sandy path with confidence? Well, sure we are. All it takes a little bit of stylishness, the right swimwear and the best beach accessories out there, and you will be able to shine brighter than the sun. After all, there is no such thing as a beach-ready body, just a well-styled body you will take to the beach. Here are some tips to look mesmerizing on the sand. Choosing the Right Swimsuit The key of choosing the perfect swimsuit is in knowing your figure. Of course, every woman’s body has its own specifics, but there are some basic body shapes you can use as your guidelines for making…

Tips To Style Up At 40+ With Casual Clothes This Summer

Tips To Style Up At 40+ With Casual Clothes This Summer

Reading Time: 4 minutesCasual clothing makes us look and feel good in the hot summer days. With just a little time left for summer to set in most of you may be busy updating the wardrobe. Wearing casual clothes does not mean that you need to look too young or sloppy. There are a number of ways out there through which you can look stylish by wearing casual wear even at 40+. So in case you are planning to shop for casuals, then let me show you some tips and tricks that will make you look superb in the coming hot days. Special tops with jeans: Just like others, even I don’t like to dress up in a boring t-shirt over the jeans. Most of the time it looks simple and ends up showing the bumps and lumps giving me the most unflattered look. So the most effective way to upgrade the look…

How to Find Fashion Nirvana

How to Find Fashion Nirvana

Reading Time: 4 minutesDecades of consumerism have taught us we need 50 pairs of jeans and as many shoes in order to be satisfied with our wardrobe and ourselves. Welcome to Fashion Nirvana.

Millennials: be your own fashion designer

Millennials: be your own fashion designer

Reading Time: 3 minutesLooking good is important. You want people to notice you and admire your choice of outfit, but unless you can afford to pay designer prices, it can be difficult to stand out from the crowd. High street fashion is great, but there are always thousands of people wearing the same outfit and putting together an original outfit is hard to do. Luckily there are ways to look like you were born a fashionista without spending a fortune – and here’s how.

Fashion Accessories for Supercar Driving

Fashion Accessories for Supercar Driving

Reading Time: 3 minutesHire a luxury supercar to best experience the thrill of driving. Discover the latest fashion accessories to complete the stylish look.

The JM Weston loafer N.180, icons are forever.

The JM Weston loafer N.180, icons are forever.

Reading Time: 4 minutesWhile fashion trends pass by and might never come back, icons are forever. In masculine elegance and refinement one of the ultimate icons is the JM Weston Loafer N.180. Created by the French luxury house after the Second World War, around 1946, it entered naturally in any gentlemen wardrobe. We needed to wait until the 60’s to see the jM Weston Moccasin to become the symbol of its time and the icon of a generation. 1960’s, the Drugstore band: rebels with Penny loafers The 60’s were interesting times. Europe was finally free from the war trauma and what was supposed to be rebuilt was rebuilt. The young generations in the working class in London became opinion leaders for Fashion, music and culture. We call them Mods’ for Modern. France is not left aside. The 60’s see the arrival of the Drugstore band in Paris. These young people are wealthy, from…

The Ultimate Guide – Summer Trends In 2016 You Can’t Miss

The Ultimate Guide – Summer Trends In 2016 You Can’t Miss

Reading Time: 4 minutesTrends change – that is common but your style should be perpetual. So what is the most recent style drift that characterizes this season? I have listed few trends from head to toes, you should be aware about it in 2016. Let’s explore –   Hats Trend Bucket hat are the new charm this season. Bucket cap at first may sound somewhat out-dated for a few individuals, yet the 90s pattern is in the season once more! Spring and summer are dependably the seasons for easygoing garments, so match the bucket cap with easygoing shorts or skirts would be your outfit to go in this spring and summer in 2016.  Top Summers are the perfect season for every girl to flaunt their well-trained body. Enchantment would at present be in trend for this spring and summer, exposed shoulder would be the main highlight in this summer. Coordinating the exposed shoulder…

Best 2016 Online Boutiques Guide: How to Find that Unique Spring Look

Best 2016 Online Boutiques Guide: How to Find that Unique Spring Look

Reading Time: 3 minutesSpring is just around the corner and with that comes the need for a new look and few new statement clothing pieces to add to your wardrobe. The ladies either will be flocking to the nationwide chains and megamalls for that run-of-the-mill get-up or searching through the online shopping outlets, hoping for a genuine look. It is a tough game to play; trying to find that one outfit that truly speaks to your character. Sometimes your search comes down to finding the right online boutique choice and that is what the pocket version of the Best 2016 Online Boutiques Guide it here to do. Choosing clothes for springtime does not have to be hopeless if you know what to look for in a truly unique fashion experience that aligns with the trends of the day while keeping a classic base. The process boils down to a few key traits. As…

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

Reading Time: 7 minutesWhen a very well known trends agency in Paris said back in 2012 that fashion needed to get its freedom from the heritage and history or die, it was probably the most stupid thing to say. Nevertheless it was the state of mind of many people at that time. Since then several iconic Fashion houses decided to embrace this over-modernity philosophy and now, 4 years later, they are dying .

Caroline Vreeland, more than a it-girl.

Caroline Vreeland, more than a it-girl.

Reading Time: 6 minutesWhen we say IT-GIRL, we are not talking about a girl working in an IT department. We are talking about a girl who definitely is driving the news. A girl who is stylish, beautiful, sexy and with an attitude. We could list a few but there is one that you need to know, she is Caroline Vreeland.