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Fragrances

L’Homme Cologne Cedrat by l’Occitane. Gentleman’s signature.

Cédrat is probably one of the most mysterious citrus fruit. Also called Citron (do not be confused with Lemon), Cedrat was considered as one...

Kenzo World – the new fragrance with a blast!

https://youtu.be/ABz2m0olmPg If you think you already saw everything in a fragrance advertising, wait until you watch the tv ad for the new Kenzo fragrance. It...

Friday Chronicles #24: The Duty free business and how to send fragrances to hell

The fragrance industry is a a strong segment of the luxury business. In the world, it represents USD 36.6 billion which is 16.8% of...

Les Parfums Louis Vuitton, and the journey continues

Probably the most awaited fragrance launch has finally arrived. Louis Vuitton revealed their new fragrance collection, carefully crafted by Jacques Cavallier Belletrud the in-house...

Victorinox eLLa wins 3 prizes at the Worldstar awards

Victorinox, the makers of the Swiss Army Knife, has been very successful in product diversification and one of their success stories is Fragrances. This...

Louis Vuitton is launching its fragrance activity in September 2016. At last!

Here is probably the longest and the most awaited fragrance project of all: Parfums Louis Vuitton. I do remember the first time a fragrance...

Boy Chanel, the ultimate love story by Gabrielle Chanel

Chanel is definitely one of the leading luxury brands in the world, representing the ultimate French luxury house. In fragrances, the brand has the...