Shakira is the next Celebrity with a fragrance. She signed a multimillion dollar contract with the Beauty Group Puig. The new fragrance will be called “S” as Shakira.
It is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men.
This summer, Burberry fans will be glad. It will be the birth of Burberry Beauty. A full Make up collection, based on the refined taste of Christopher Bailey, the Brand Artistic Director.
Davidoff is back with a new fragrance: Champion. We are the champions my friend…. Here we get back to a more basic vision of men. The one who is strong, who accomplish performance.
It is official, Natalie Portman will be the new egerie for Christian Dior Fragrances. Is it a new fragrance? An existing one?
Finally we know the name of the new masculine fragrance of Chanel. It is Bleu de Chanel (Blue of Chanel). The fragrance was created, as usually by Jacques Polges the perfumerinhouse.
It is official, Marc Jacobs is launching a new fragrance. The Fashion Gourou had a very elegant and discrete start in the perfumery business through Marc Jacobs Perfume and Marc Jacobs Men. Today here is the masculine answer to Lola: BANG. If you see any similarities to Tom Ford, please do…
Today, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.
We know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales…. magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D’HERMES
After introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J’adore. Now Charlize rediscover the gold bath. Back to roots?
La Maison Dior launched in 2004, three beautiful creations called La Collection des Colognes Dior Homme. Today, Dior called the inhouse perfumer, François Demachy to accomplish the exquisite once again : Cologne Ambre Nuit.
Martin Margiela is a belgium fashion designer and represented with Rei Kawakubo the important leaders of desconstruction. Today he is launching a fragrance thanks to L’Oréal.
Fergie, the famous female singer from the multi-planetary music band The Black Eyed Peas, just signed a multi-million contract with Avon. The celebrity girl will launch her new and first fragrance called Outspoken!
American Actress Jennifer Aniston is launching this month her first fragrance. The 41 years old ex-Brad Pitt fiancee signed a contract with Fallic Group for the creation and Distribution of her first perfume.
Last week in France, there was the french perfumery Oscars,previously called FIFI awards (and still in other countries) and now Prix du Parfum. Surprises came from public votes!