This week, let’s discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand created and animated by the multimedia artist, now perfumer, Brad Kalavitinos. Follow the tour here. Each year the Fragrance industry has more or less 300 new fragrance launches. It becomes hard to find our way throughout the Perfumery shelves. The main actors like LVMH, L’Oréal or even P&G master the market and generate each year billions…
Prada is launching a new fragrance, totally inspired by Color blocking, in my opinion. Its name: Prada Candy. We can see that after the minimalistic approach of perfumery, the italian house decided to change directions and be more…. bold. We can see that this summer a wind of wildness is blowing on fashion as Color blocking becomes the code. I already wrote an article about this when Louis Vuitton launched its new bags collection. And we can see that some…
France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of Europe, I discovered a passionate experience proposed by Atelier Evanessence. It is a journey into the heart of perfumes. Agnès Azario-Bouyé is the owner and founder of Atelier Evanessence. She used to work for a fragrance house for many years. Years in which she had the chance to work with great perfumers and magnificent brands. She…
this week I am revealing the unboxing of a fragrance for men called Victorinox Swiss Unlimited. It was created by the famous swiss company, Victorinox, the makers of the original Swiss Army Knife.
Sisley just announced the launch of Eau d’Ikar, its new fragrance. It is the brand first fragrance for men. Most of people say that Sisley waited 40 years to launch a masculine fragrance. Well, do not forget that some of Sisley fragrances are also used by men. 1976 Eau de Campagne, a beautiful creation by Jean Claude Ellena, conquered the heart and the noses of many men around the world (including me).
We have this month the launch of the first fragrance of the beautiful brand Elie Saab. It is called Elie Saab Le Parfum (the fragrance in french). And we can say that this fragrance crystallizes all the outstanding beauty of the Couture House.
Last friday I attended to the Sisley press event here in Switzerland. It took place in the Zürich Opera house. They were revealing the launch next september to 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK.
Discover one of the most interesting alternative perfumery brands called Ineke Perfumes. Her Fragrance collection is called an “Alphabetical collection of Perfumes”; In french: Un Abécédaire de Parfums. It reveals the aim for these fragrances to be, in a way, simple to be understood and yet interesting storytellers.
Bulgari is launching a variant of Jasmin Noir called Mon Jasmin Noir. It is a more bright and lively version of the originalJasmin Noir. While in the first version, the Sambac Jasmine was playing its standing alone role, here it is another story.
Hi, Thierry Mugler Parfum just revealed via the social networks, the new Advertising of his masculine fragrance A*men. In the ad, we can see a bionic runner, translated by the silhouette of Oscar Pistorius. A*men, was launched in 1996, 4 years after the extraterrestrial fragrance for women, Angel. He was not a masculine partner for the feminine blue star. He was more than that. A sophisticated vision of men’s elegance. It revisits the oriental sensual olfactive family for men and…
Last thursday, Giant Procter & Gamble announced the renewal of their current licensing agreement for the worldwide production, sale and distribution of fine fragrances under the Gucci brand. Yes, behind the scenes of the Gucci beauty brand sits the giant of Marketing: P&G.
After the success of Chanel n°5 and its Eau Première, Guerlain is launching Shalimar Parfum Initial. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer.
All these first “chapters” give us a feeling of purity, of back to the Origins, to the truth, to the pure creation.
Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.
coming soon in 2013. Keep posted by checking the brand website: http://www.valeurabsolue.com LA Info sourced at the brand website. All content is copyrighted with no reproduction rights available.
Shakira is the next Celebrity with a fragrance. She signed a multimillion dollar contract with the Beauty Group Puig. The new fragrance will be called “S” as Shakira.