Fragrances

Elie Saab Le Parfum, pure elegance.

Elie Saab Le Parfum, pure elegance.

We have this month the launch of the first fragrance of the beautiful brand Elie Saab. It is called Elie Saab Le Parfum (the fragrance in french). And we can say that this fragrance crystallizes all the outstanding beauty of the Couture House.

Sisley 2011 new product launch – Exclusive

Sisley 2011 new product launch – Exclusive

Last friday I attended to the Sisley press event here in Switzerland. It took place in the Zürich Opera house. They were revealing the launch next september to 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK.

INEKE perfumes , the revival of Artisan perfumery

INEKE perfumes , the revival of Artisan perfumery

Discover one of the most interesting alternative perfumery brands called Ineke Perfumes. Her Fragrance collection is called an “Alphabetical collection of Perfumes”; In french: Un Abécédaire de Parfums. It reveals the aim for these fragrances to be, in a way, simple to be understood and yet interesting storytellers.

Bulgari launches “Mon Jasmin Noir”.

Bulgari launches “Mon Jasmin Noir”.

Bulgari is launching a variant of Jasmin Noir called Mon Jasmin Noir. It is a more bright and lively version of the originalJasmin Noir. While in the first version, the Sambac Jasmine was playing its standing alone role, here it is another story.

Thierry Mugler A*men new advertising

Thierry Mugler A*men new advertising

Hi, Thierry Mugler Parfum just revealed via the social networks, the new Advertising of his masculine fragrance A*men. In the ad, we can see a bionic runner, translated by the silhouette of Oscar Pistorius. A*men, was launched in 1996, 4 years after the extraterrestrial fragrance for women, Angel. He was not a masculine partner for the feminine blue star. He was more than that. A sophisticated vision of men’s elegance. It revisits the oriental sensual olfactive family for men and proposes a dual vision of masculinity: fragile and powerful at the same time. The emblematic flacon is an astonishing Silver metal flask revealing a blue intense star on its center. In 1998, Thierry Mugler shot an amazing advertising for his male fragrance. A new hero was born.Slightly inspired by American Comics, this half man, half messenger of gods, took birth in the sulfurous lakes of Iceland. As if he was…

P&G….. GUCCI, a happy union…

P&G….. GUCCI, a happy union…

Last thursday, Giant Procter & Gamble announced the renewal of their current licensing agreement for the worldwide production, sale and distribution of fine fragrances under the Gucci brand. Yes, behind the scenes of the Gucci beauty brand sits the giant of Marketing: P&G.

Guerlain – Shalimar Parfum Initial

Guerlain – Shalimar Parfum Initial

After the success of Chanel n°5 and its Eau Première, Guerlain is launching Shalimar Parfum Initial. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer.
All these first “chapters” give us a feeling of purity, of back to the Origins, to the truth, to the pure creation.

Aura, Crystallized by Swarovski. The new Fragrance.

Aura, Crystallized by Swarovski. The new Fragrance.

Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.

Valeur Absolue – Absolute elegance

Valeur Absolue – Absolute elegance

coming soon in 2013. Keep posted by checking the brand website: http://www.valeurabsolue.com    LA   Info sourced at the brand website. All content is copyrighted with no reproduction rights available.

S like………. Shakira

S like………. Shakira

Shakira is the next Celebrity with a fragrance. She signed a multimillion dollar contract with the Beauty Group Puig. The new fragrance will be called “S” as Shakira.

Orlando Bloom, the new Boss Orange face

Orlando Bloom, the new Boss Orange face

It is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men.

Burberry presents its Make up Collection

Burberry presents its Make up Collection

This summer, Burberry fans will be glad. It will be the birth of Burberry Beauty. A full Make up collection, based on the refined taste of Christopher Bailey, the Brand Artistic Director.

New Davidoff Fragrance 2010: Champion

New Davidoff Fragrance 2010: Champion

Davidoff is back with a new fragrance: Champion. We are the champions my friend…. Here we get back to a more basic vision of men. The one who is strong, who accomplish performance.

New Dior Fragrance 2010

New Dior Fragrance 2010

It is official, Natalie Portman will be the new egerie for Christian Dior Fragrances. Is it a new fragrance? An existing one?

Bleu de Chanel… hoping that Scorsese will hit high.

Bleu de Chanel… hoping that Scorsese will hit high.

Finally we know the name of the new masculine fragrance of Chanel. It is Bleu de Chanel (Blue of Chanel). The fragrance was created, as usually by Jacques Polges the perfumerinhouse.

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