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Byredo Is Now Open For business… in Seoul!

Byredo’s first store in Korea will open in the heart of Seoul’s dynamic and fashionable Dosan Park. This will be the brand’s fifth international...

Byredo Rose Of No Man’s Land – Selflessness And Compassion

Every season, Byredo surprises us with very interesting creations. By not being a conventional beauty and fashion accessories brand, it excels in the matter...

Master Parfums, A Pocket Quizz for Fragrance Lovers

Created by Anne-Laure Hennequin, fragrance expert, I got the chance to discover a new Pocket Quiz about fragrances. It is called Master Parfums. One hundred...

Mugler Cologne Universe – Color Up Your Mood

The fragrance industry has launched a few fragrances that I would call olfactory UFOs. Meaning, fragrances that were so unique that you would recognize...

Puredistance, A True Exclusive And Luxury Fragrance House Worth Knowing.

When you think everything was done and there is not much left to do in the perfumery market, you realize that some fragrance houses...

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every...

J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty

J'Adore New Absolu,  A Lush And Elegant Concept Christian Dior revealed a new film about J'Adore the new Absolu and it is a true ode...