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The Parmigiani Fleurier Bugatti Type 390

Arsene Wargas -
Probably one of the most outstanding pieces seen during the SIHH is the extraordinary Parmigiani Fleurier Bugatti Type390. This partnership between two amazing brands,...

MIDO Commander Big Date: Celebrating 100 Years of Quality, Innovation And Design.

Arsene Wargas -
When Georges Schaeren founded MIDO one hundred years ago, he set the principles that would allow the Swiss watchmaker to evolve through the years: impeccable...

SIHH 2018: The Renaissance of the Parmigiani Kalpa Line

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The SIHH is also the moment in the year that Geneva sees what we could call successful comebacks. This year, it is with great...

SIHH 2018: Inside The New Hermès Exhibition Booth

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One of the novelties this year at the SIHH is the arrival of Hermès as new exhibitor in the luxury tradeshow. LuxuryActivist took the...

SIHH 2018: Cartier Is A Master Of Mystery

LuxuryActivist -
With the opening of SIHH this year, Cartier is revealing 2 great timepieces: the Rotonde de Cartier Skeleton Mysterious Double Tourbillon and the Rotonde de Cartier...

SIHH 2018: Audemars Piguet Celebrates The 25th Anniversary Of The Royal Oak Offshore

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This year, Audemars Piguet has a strong inspiration to be revealed during the Geneva SIHH. It is the 25th anniversary of the Royal Oak...

SIHH 2018 – New brands, new configuration… new year!

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In two month time, the 28th edition of the Salon International de la Haute Horlogerie (SIHH) will open its doors. Last year there was...
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