LEGO® TECHNIC BUGATTI CHIRON – The Beast released.

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LEGO® is an amazing brand that made many of our childhood dreams come true. LEGO®’s popularity is demonstrated by its wide representation and usage in many forms of cultural works, including books, films and art work. It has even been used in the classroom as a teaching tool. This year, LEGO® TECHNIC is launching a new construction model based on the BUGATTI CHIRON. This is more than a toy, it is a real collaboration between the two iconic brands to bring to both brands fans a dream come true: to build a Bugatti with your own hands. Not sure this will be only for children, dads might also take advantage of this…

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The LEGO® Technic Bugatti Chiron combines the iconic design tradition of the French luxury car brand with LEGO® Technic elements. The result: an interpreted version of the latest super sports car from Molsheim. The LEGO® Technic Bugatti Chiron on a 1: 8 scale will be available in all LEGO® stores and on shop.LEGO.com from 1 June 2018 – as of 1 August 2018 also in the retail sector. The LEGO® model captures the fascination, power and elegance of Chiron, which premiered two years ago. The LEGO® Technic replica offers a unique, authentic construction experience that will thrills car lovers and LEGO® fans of all ages.

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I’m really excited about this new model. Our LEGO® designers have beautifully reproduced the details of this iconic bugatti sports car. It is the best proof that you can really build anything imaginable with LEGO bricks. And with LEGO® Technic, it will be quite real. I can not wait to build this huge model myself. Engineering has always been my passion, and the detailed design of this model is absolutely mesmerizing.” – Niels B. Christiansen, CEO of the LEGO® Group

Thanks to their proven design snd technology expertise, the LEGO® Group and Bugatti are both synonymous of excellence, design, quality and edgy technology in their respective markets. According to Mr Stephan Winkelmann, President of Bugatti Automobiles S.A.S., the LEGO® Technic model of the Bugatti Chiron is an expression of this perfect connection.

It is very impressive to see the precision and the sophistication of the supercar now translated into the LEGO® world. It is certain that LEGO® and Bugatti fans will love this product.

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The model of the LEGO® Technic Bugatti Chiron in the scale 1: 8 is over 14 cm high, 56 cm long and 25cm wide. It consists of 3.599 parts and offers many elaborate, faithful details. These include the aerodynamic body with active rear wing, the low-profile tires on wire rims, a detailed cockpit with movable paddles and the legendary W16 engine with moving pistons. With the doors open, the detailed cockpit can be discovered. There are the LEGO® Technic 8-speed gearbox with movable paddles and the steering wheel with the typical Bugatti emblem.
Each model has its own serial number, which is located under the boot lid and provides access to additional content on LEGO.com/technic. Also included in the set is a speed key that lowers the active rear wing from the handling position to the top speed position. In the trunk is discreetly another authentic detail of the Bugatti Chiron stowed – the elegant Bugatti travel bag.
In keeping with Bugatti’s brand history, the two shades of blue reflect the unmistakable classic color scheme of the brand. Concise stickers to show more details make the model look even more authentic. For the final touch, the set is packed in an exclusive box, which comes with a collector’s brochure with detailed instructions. With nine podcasts by Bugatti and LEGO® experts, fans can also get more involved with the creation of the model.

We can say that once more, LEGO remains truthful to the company motto: “Only the best is good enough”.

José Amorim

Info sourced by the author in the brand official communication. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only. 

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 8 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.