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Moët & Chandon Champagne has been appointed Official partner of the 35th edition of the America’s Cup. This partnership of a three-year lenght reaffirms the longstanding support of the Champagne House to the expertise and the elegant sportsmanship. By being the official champaign partner, Moët & Chandon will be the privilege witness of greatness. The 35th edition Every race is an adventure and each time the America’s Cup start, we never know what is going to happen. One thing is sure: at the end: victory awaits. The best way to celebrate a sportive victory is with a good bottle of champaign.


The America’s Cup, a race for excellence and greatness since 1851

In 1851 a radical looking schooner ghosted out of the afternoon mist and swiftly sailed past the Royal Yacht stationed in the Solent, between the Isle of Wight and the south coast of England, on an afternoon when Queen Victoria was watching a sailing race. As the schooner, named America, passed the Royal Yacht in first position, and saluted by dipping its ensign three times, Queen Victoria asked one of her attendants to tell her who was in second place.”Your Majesty, there is no second,” came the reply. That phrase, just four words, is still the best description of the America’s Cup, and how it represents the singular pursuit of excellence.

The America’s Cup represents match races between two sailing yachts. One yacht, known as the defender, represents the yacht club that currently holds the America’s Cup and the second yacht, known as the challenger, represents the yacht club that is challenging for the cup. The timing of each match is determined by an agreement between the defender and the challenger. The America’s Cup is the oldest international sporting trophy. From the first defense of the Cup in 1870 through the twentieth defense in 1967, there was always only one challenger. In 1970, for the first time, there were multiple challengers, so the NYYC agreed that the challengers could run a selection series with the winner becoming the official challenger and competing against the defender in the America’s Cup match. Since 1983, Louis Vuitton has sponsored the Louis Vuitton Cup as a prize for the winner of the challenger selection series.

Concerning the 35th edition of the America’s Cup, Oracle Team USA stands to defend the America’s Cup in July 2017 on behalf of the Golden Gate Yacht Club. Bermuda is slated to host the Cup,where racing will take place on the Great Sound. Preliminary races will be held in Portsmouth, Gothenburg, and Bermuda in foiling AC45s. After the 2013 America’s Cup, the Golden Gate Yacht Club accepted a notice of challenge from the Hamilton Island Yacht Club, with whom a new protocole and a smaller 62 ft wingsail foiling catamaran class rule were proposed in cooperation with participating challengers. The Hamilton Island Yacht Club withdrew from the America’s Cup in July 2014, citing unanticipated cost in mounting its challenge. The exiting Challenger of Record was replaced by a challenger committee, where decisions are made by popular vote. When an even smaller 48ft wingsail foiling catamaran class rule amendment was voted in April 2015, Luna Rossa Challenge also withdrew, citing significant costs wasted on the development of the larger vessel.

Moët & Chandon and The America’s Cup: partners in Success and Audacity since 1987

The partnership between Moët & Chandon and the America’s Cup started in 1987. The House has named legendary yachts, created incredible Champagne flutes crystal pyramids and celebrated heroic victories. Moët & Chandon perfectly reflects the modern and daring spirit of the world of sailing and the relentless pursuit of victory. His presence at these events demonstrates its commitment to a competition that test the capabilities unusual athletes face the forces of nature. The partnership was signed for more 3 years which is a strong commitment from the 2 entities.


Moët & Chandon is about celebration, quest for success and quality as well as a taste for the challenge. Perfect values for the America’s Cup. Whether through the celebration of individual success or sporting partnership with major international competitions, Moet & Chandon is one of the icons of the celebration of sporting achievements.

The tradition of Moët & Chandon as a partner of the biggest success takes shape in the form of a “Grand Prix”: a bottle of the iconic Champagne House itself becomes the coveted trophy of the champions.


The presence of Moët & Chandon will share exceptional times Moët (#moetmoment), the VIP Club AC, the unique experience Moët & Chandon in the bars of the public space. Möet & Chandon will also offer unforgettable and above awards, at sea and on land, with Jeroboams Champagne Moët Imperial, trophies designed specifically for each event. If you want to discover more about Möet & Chandon universe, you can visit the brand website for more information here:

Go to Portsmouth from 23 to 26 July for the Louis Vuitton America’s Cup World Series, an event rich in #moetmoment!


Info sourced at the official communication release of Möet & Chandon Champagnes, the official America’s Cup website and wikipedia. All content is copyrighted with no reproduction rights available.