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Through parallel fashion and photography competitions, the Festival International de Mode et de Photographie à Hyères, directed by Jean-Pierre Blanc since its creation 20 years ago, gathers every year under the spotlight ten young fashion designers and ten young photographers under the patronage of an international jury.
On the past 20 editions, several great names of todays fashion went through this contest like Viktor&Rolf. The international jury has impressive names like Galliano, Gaultier…
The festival, which has brought designers such as Sandra Backlund and Henrik Vibskov to greater public attention, will celebrate a quarter of a century in existence this year.

Under the presidency of Dries Van Noten, this year the Fashion first prize went to 22 years old fashion designer Alexandra Verschueren thanks to her inspiring collection under the origami theme. A brilliant collection as elegant as original.
Alexandra Verschueren is a belgian young fashion designer. She graduated in 2009 from the Royal Academy of Fine Arts of Antwerp. We can say that she is totally in the great track of brilliant belgium fashion style. Contemporary and elegant with a hint of avantgardism originality. In 2007 and 2008 she had a first great experience in Dries Van Noten Backstages. So receiving the price from Mr Van Noten’s hand is a real symbol (let’s remember that he is belgium too).  A part from the great reputation that this prize brings you, the winner receives a 15,000 euros grant, the expertise of L’Oréal Professional Hair styling team for future catwalks, a weeklong placement at the Camper Design Studio in Spain and finally Puntoseta proposes to create the winner own customized fabric! Congratulation to this young star.