Fashion

iGen, forget about millennials, here is the new Eldorado

iGen, forget about millennials, here is the new Eldorado

Millenials were responsible for the disrruption in economy and especially in the luxury industry. This is actually old news, discover the iGen generation: fully connected, less rebellious, more tolerant and clearly unprepared for Adulthood. Yes it is a mess and it is coming for you, luxury brand! Why Millennials were the gold pot? Millennials are below 25 years old and some of them have money. They have more than $US200 billion to spend and they contribute to $US500 billion indirectly through influencing their parents (source: US Chamber of Commerce). By 2017, this generation is supposed to outspend the BabyBoomers. They are “hyperly” connected and engage with luxury brands in ways we would not imagine. They are also very demanding and traditional luxury is not enough. They seek very exclusive experiences and products, more than previous generations. Also called generation Y, they are young adults born between 1980 and 2000. so…

Top 6 UK Fashion Brands to watch for in 2017

Top 6 UK Fashion Brands to watch for in 2017

The United Kingdom is a gold mine in terms of fashion talents. From the prestigious Saint Martin School to the street pop creativity, the UK reveals each year several new fashion talents, some of them will definitely shape the future of the fashion business. Here is our top 6 UK fashion brands to watch in 2017. Martine Rose, from experimental to men’s elegance Founded in 2007, Martine Rose background comes from Men’s shirts. Her artistic exploration drives us towards exploration of individualism and yet belonging to a cultural group (for the reference). Martine Rose will choose amazing icons from the past in order to provide them with a contemporary context. Obviously the work of the fashion artist is to take those icons and offer them a new context that might be a quite subversive approach, questioning the former functionality or past popularity of certain aesthetics through their re-appropriation today. Have a…

Four Great Reasons to Invest in a Luxury Tailor Made Suit

Four Great Reasons to Invest in a Luxury Tailor Made Suit

If you have a big occasion coming up which requires you to wear a suit, then you might be wondering whether it’s worth investing in a tailor-made suit, rather than your standard off-the-rack option. Whilst a bespoke suit may set you back more financially than something from your local department store, there are many reasons to consider paying the extra and investing in something that many would argue every man needs to have in their wardrobe. We’ve listed some of the main reasons why it’s worth investing in a good tailor-made suit. Reason #1. More Choice of Fabrics When you purchase an off-the-rack suit, the fabrics are going to be already decided for you. Because of this, your choices will be narrowed down, and it’s going to be more difficult for you to find the perfect mixture of the right fabric, color and cut altogether. On the other hand, when…

Top 10 Most Expensive Wedding Dresses

Top 10 Most Expensive Wedding Dresses

For many brides getting married means searching boutiques for wedding dresses and designer dresses to find ‘the one’ and for some brides where money is no object, the wedding gown they choose to wear will be impressive and stylish. Unfortunately, most brides-to-be will be working to a budget though the average wedding dress in the UK costs around £2,000 and not every bride will be restricted by a budget. Indeed, some of the world’s most expensive wedding dresses are extravagant gowns that impress. 1 Kim Kardashian For her 2014 wedding to Kanye West, Kim Kardashian is rumoured to have spent $2 million on a Givenchy gown. 2 Grace Kelly One of the world’s most famous wedding dresses was warned by the actress Grace Kelly when she married Prince Rainier of Monaco in 1956 and the extravagant gown, which consisted of 100 metres of fine silk, would cost around £50,000 today….

Ali Mahdavi takes Aubade to the next level of glamour.

Ali Mahdavi takes Aubade to the next level of glamour.

This season, Ali Mahdavi gives an extra layer of glamour to Aubade. The sexy lingerie brand renews its famous “lessons in seduction” through the lens of talented photographer and artist Ali Mahdavi. Responsible for shooting a series of “Lessons in Seduction”, Ali Mahdavi writes a new chapter of the Aubade saga Aubade, a great success story of seduction Created in 1875 by Doctor Bernard, a corset specialist, the Aubade brand was founded in 1958, when panties and girdles were essential elements of women’s lingerie collections. No longer bound by the requirement to provide physical support, Aubade writes the first chapters of its story by offering sensual and glamorous products: lingerie becomes a real weapon of seduction. For Aubade, the 90’s is the decade when its cult products are launched: the Bahia, the calendar… The 1990s also represent another keystone for Aubade: the launch of the first Lesson in Seduction. This is a real turning…

Fashion Accessories for Supercar Driving

Fashion Accessories for Supercar Driving

Hire a luxury supercar to best experience the thrill of driving. Discover the latest fashion accessories to complete the stylish look.

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

When a very well known trends agency in Paris said back in 2012 that fashion needed to get its freedom from the heritage and history or die, it was probably the most stupid thing to say. Nevertheless it was the state of mind of many people at that time. Since then several iconic Fashion houses decided to embrace this over-modernity philosophy and now, 4 years later, they are dying .

The Sapeurs, elegant dandies from Africa. Color is life.

The Sapeurs, elegant dandies from Africa. Color is life.

The Sapeurs stands for Societe des Ambianceurs et des Personnes Elegantes (the Society of Tastemakers and Elegant People), are a band of men who turn the art of dressing into a cultural statement, and abide by a code befitting of the gentlemanly clothes they don so resplendently each morning. Check the full review here.

Purchase Wholesale Women’s Clothing Online at Ease

Purchase Wholesale Women’s Clothing Online at Ease

Everyone nowadays love shopping and saving. Obviously there’s nothing more priceless than getting your clothes at your dream price. Moreover, shopping wholesale women’s clothes has plausible benefits like it saves lot of money and even saves buyers effort.

The new Drugstore band is back. Le MOC, a new story by JM Weston. 

The new Drugstore band is back. Le MOC, a new story by JM Weston. 

With the launch of a new Mocassin called Le Moc, JM Weston revive an exciting period of the Parisian history: the 60’s and the band of the Drugstore. They were young French dandies who literally became the opinion leaders of their time. It was a lot about music and style. From beautiful Bourgeois appartements to Punk-Rock and clothes, the Minets (kitties) were young, trendy, wealthy and shaped the look of an entire decade. The 60’s, the wings of modernity just spread at all levels. Welcome to the avant-garde. During the 60´s France had an amazing decade. The Second World War was already far away and we did not care about the future because, at that time, the future was right there, right at that precise moment. There was a full generation seeking a wind of freedom and satisfaction. It was the time to let the old world behind (wars, conflicts,…

Balmain Paris completely lost it with the Army of Lovers campaign. Super disappointed!

Balmain Paris completely lost it with the Army of Lovers campaign. Super disappointed!

From all amazing French Fashion houses, Balmain is one of the most beautiful jewels. Well, up to now. They revealed a new campaign called Army of Lovers. It features Kim Kardashian and Kanye West. Frankly Balmain: red card! Balmain is a temple of elegance The story of Balmain is written with golden words. After the war, 2 French luxury houses shaped the 50’s. It was Christian Dior with the “New Look” and Balmain with its’s “Jolie Madame“. Balmain was the luxury house for iconic stars, from Marlene Dietrich to Katherine Hepburn. After Pierre Balmain’s death in 1982, the heritage of the Brand was kept preciously decade after decade. Olivier Rousteing, the captain on board since 2011 Olivier Rousteing joined Balmain in 2009. After an interesting parcours from ESMOD via Roberto Cavalli, Olivier learned the true meaning of elegance during the time he was leading the Women’s wear design studio. In…

Country Gents by J.M. Weston – the art of living

Country Gents by J.M. Weston – the art of living

When Michel Perry, Artistic Director of J.M. Weston, creates a new collection, he will always find a way to surprise us. Like a painter or sculptor, he will model, sharpen, curve, concentrate, blend and color J.M. Weston heritage to present it in a new light. Discover COUNTRY GENTS, the new leather shoes and accessories by J.M. Weston. Countryside is the inspiration J.M. Weston got inspired by the contrasted richness of nature. According to Michel Perry, Artistic Director of the French luxury House, Countryside is no longer a departure from elegance and style. It is an art of living. Nature itself represents an amazing creative magma of textures, colors and shapes from which the creative mind of J.M. Weston can tell a great story of shoe-making. By revising the countryside landscape, the French Manufacturer paints a portrait of a raw nature that blends mineral and vegetal together in a perfect harmony….

Jelmoli Zürich welcomes Karl Lagerfeld

Jelmoli Zürich welcomes Karl Lagerfeld

The Luxury Department store Jelmoli welcomes Karl Lagerfeld in a edgy 20m2 store in store. From March 20th, you will be able to dive into the amazing world of one of the most incredible fashion designers of all. Jelmoli once again defines itself as the true house of luxury shopping. They always select the best of the best and most of the time you will find brands that you can only find at Jelmoli in Switzerland. Their work in terms of exclusivity and trendiness pays as many customers became loyal as they know they will always find the best. Jelmoli is definitely the fashion address in Switzerland. With this store in store, you will be able to shop all the must haves of the brand and keep updated on the latest collections. Jelmoli “eye” will definitely partner with Karl Lagerfeld to bring you all the icons of the season, so…

The Art of Detail by Superdry

The Art of Detail by Superdry

What makes the difference between a nice outfit and a great outfit? It’s not only the fabric quality or the cut; it’s the attention to detail. This is what Superdry proposes to us by way of their collaboration with Timothy Everest. Together they have reached new heights of style with their Men and Women lines. On one side is a British brand, well known for its unique urban clothing style mixing American vintage and Japanese graphics with the values of British tailoring. On the other hand is a bespoke tailor, trained by Savile Row icon Tommy Nutter, leader of the ‘New Bespoke Movement’ who is running an atelier in Spitalfields market and a store on Bond Street. But what can a famous British manufacturer and a traditional bespoke tailor have in common? “I knew of Timothy’s work,” says James Holder, Superdry’s design director. “But I suppose I hadn’t seen what we might have in…

Aperlaï, luxury shoes. You will be addicted!

Aperlaï, luxury shoes. You will be addicted!

Shoes are truly girl’s best friends. Discover Aperlaï by Alessandra Lanvin. Amazing shoes collection created in France and made in Italy. It is all inspired by the beauty of design and the edgy taste for beauty. In 2009, when Alessandra Lanvin founded Aperlaï, it was pretty clear that the aim of the Shoe house would be to propose outstanding shoes design for an elegant and sophisticated clientele. Of course with such a family name, it was obvious that there was already an artistic background opened to creation. In deed, Alessandra Lanvin is married to Hubert Lanvin, the grandson of Jeanne Lanvin, founder of the Fashion house of the same name. Despite of the name, it is truly Alessandra’s talent and taste for design that pushed her to create such precious and personal things for a woman as shoes. In an interview given to wwd.com, she explained that when she was…

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