Shoes are truly girl’s best friends. Discover Aperlaï by Alessandra Lanvin. Amazing shoes collection created in France and made in Italy. It is all inspired by the beauty of design and the edgy taste for beauty. In 2009, when Alessandra Lanvin founded Aperlaï, it was pretty clear that the aim of the Shoe house would be to propose outstanding shoes design for an elegant and sophisticated clientele. Of course with such a family name, it was obvious that there was already an artistic background opened to creation.
In deed, Alessandra Lanvin is married to Hubert Lanvin, the grandson of Jeanne Lanvin, founder of the Fashion house of the same name. Despite of the name, it is truly Alessandra’s talent and taste for design that pushed her to create such precious and personal things for a woman as shoes. In an interview given to wwd.com, she explained that when she was pregnant, she used to wear beautiful but often uncomfortable shoes. That gave her the idea to develop shoes that would be very graphic, like a sculpture. Though still wearable! So some of her secrets for a perfect pair of shoes that will not kill you is either shock absorption pads in flat shoes or heels never too high in general.
Several collections became already iconic at Aperlaï. For example the Geisha collection. The ancient Japanese tradition and the sophisticated Geisha elegance inspired Aperlaï some amazing designs in a very geometrical way.
The path of success for the brand was filled with many interesting encounters. In deed, several celebrities like Gwyneth Paltrow, Keira Knightley, Blake Lively, Rosie Huntington-Whiteley or Olivia Wilde.
Lately it was Vanessa Paradis, french singer and ex-Ms. Johnny Depp, who has chosen Aperlaï for one of her photo shoots. For the “Love Songs” tour, Jean-Baptiste Mondino shot Vanessa Paradis wearing a pair of Aperlaï Boots called High Simple B from the AW 13/14 collection.
The new communication campaign was shot by Olivier Marcillac and highlights Paris and the famous Crillon Hotel. These elements give the modern sophistication that represents well the brand. We can see there is an outstanding balance between color, shape and femininity. The 3 together blend in order to achieve a timeless elegance with a hint of sexiness.
To discover more about this fantastic brand, do not hesitate to visit the official website:
As the eyes are the mirror of your soul, your shoes are the symbol of your groove.
Info sourced at the brand official communication. Wwd-com, madame.figaro.fr, frenchologie.com, myfashdiary.com. All content is copyrighted with no reproduction rights available.