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You are no longer a second rated individual in today’s society. You have come to love yourself as you are over the past ten years and now the fashion industry has come to love you too! With social media slogans such as “real women have curves” and “big is beautiful”, your voice has finally been heard and the fashion industry has caught on to the ever expanding demographic of real women. In the USA the average woman is between a size 16 and 18, and in the UK a third of women buy plus-size clothing. This begs the question: why did it take the fashion industry so long to start catering for plus-size women? So many real women complain about the impossible body images set by skinny models on the catwalk, in fashion magazines and on television shows. The market is finally panning to the majority market. You see more plus-size women on the runways, on magazine covers and on television shows made for the feminine.

This season, the real women can also expect to find glorious ranges of designer clothes in all shapes in sizes, and niches. From plus size bridal to plus size mother of the bride – or bridesmaid. It doesn’t matter what size you are, just remember this season it is all about natural linen! Natural linen has been overlooked as a practical and fabulous clothing option for years. Being environmentally friendly, cheap to make and incredibly versatile, it is now one of the best choices for your cupboard. Be sure to have a look at the new trending top plus-size designers this season with their selection of bold colours and floral or striped patterns. If you are looking for something new to spice up work life, go for the new natural linen wrap shirts by Simply Be. Or shake up your closet with the peg leg tapered trousers by Marina Rinaldi. Don’t be shy for bold patterns with metallic undertones. You can always just add a fashionable jacket to go straight from work to that cocktail party on the block. M&S’s CURVE line has a beautiful trench coat that can go with anything.


Speaking of ‘can go with anything’, remember to get those versatile jeans this season. They are easy to wear with any natural linen wrap shirt, sandals or boots, and they can be worn casually, to work, or a semi-casual to a party or concert. If it is semi-formal you are going for, be bold and colourful with a kimono top from CURVE. Elvi also designed a beautiful kimono wrap shirt with fine embroidery that can pass as casual or semi-formal for that work party you are invited to. These tops come in a variety of colours and can be worn to almost anything. For a more formal look, there are the floral pattern kimono style dresses at River Island that can literally be worn to the royal wedding. And if you didn’t get the invite, it is the royals that are missing out on great style. Frills are also a good way to get your thrill this season, with shirts from AX Paris in bright and warm colours to brighten up any summers day. Dresses are always a great way to stay cool and in fashion, and this season with the popular natural linen, floral patterns, polka dots or bold patterns are a great way to show off your individual taste. Evans has a gorgeous line of formal or casual dresses for weddings or other formal gatherings.

So whether you are simply spending a day at the office, going for coffee with friends, or heading to the races this weekend, be sure to look at the colourful and bold new designs specifically made for women with curves.

Lydia Nicholls

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