(En Français ici) Picture this: a convertible cruising down the coastline, a cooler packed with ice-cold refreshments, and a leopard-print swimsuit making a bold statement under the sun. Even if the skies are overcast and rain threatens to dampen spirits, the Beach Ball paddle tournament in Boulogne-sur-Mer goes undeterred. Amidst the clatter of paddles and the laughter of spectators, one sound rises above the rest—the unmistakable, funky beat of this summer’s anthem. This is Beach Ball by SEUMER BOYS.
The Soundtrack of the Summer
There’s something undeniably magical about a summer hit. It’s the lifeblood of beach parties, road trips, and lazy afternoons by the pool. This year’s track, composed by Peyman and Lolo, encapsulates that very essence. With its catchy and groovy beats, it promises to be the earworm that will have you whistling and humming from Saint-Tropez to Dunkirk. The song, recorded at 3AXES Studio and expertly mixed by Delmore, takes the listener on a sonic journey, soothing their ears with every beat.
But this is more than just a song; it’s a mood, a vibe, a statement. Mastering done by Mick Morrisson at the legendary Abbey Road Studio ensures that every note and rhythm is perfectly tuned to make you move. As soon as it starts, you can feel the infectious energy that makes you want to shout, “C’est parti! Fuck le seum!”
Embracing Creativity in Music – Beach Ball by Seumer Boys.
The beauty of this track lies not just in its rhythm but in its innovative approach to the summer song theme. Summer songs are integral to the seasonal tapestry, providing the soundtrack to countless memories. They can transport us, evoke nostalgia, and create a sense of collective euphoria. This particular song pushes the boundaries of what a summer anthem can be, blending traditional funky grooves with a modern twist that feels fresh and exciting.
Peyman and Lolo, the creative forces behind the composition, have captured the quintessential summer vibe while infusing it with their unique artistic vision. The song’s catchy hooks and groovy beats are complemented by lyrics that resonate with summer’s carefree and rebellious spirit. It’s a celebration of life, fun, and the refusal to let anything—be it rain or a bad mood—ruin the season’s joy.
Decoding “Seum”
One of the standout features of the song is its defiant refrain, “Fuck le seum!” To fully appreciate this, it’s essential to understand the term “seum.” Widely used among French youth, “seum” is derived from the Arabic word “sèmm,” meaning venom or poison. In the context of French slang, it has come to signify a state of frustration, annoyance, or general bad vibes. By boldly declaring “Fuck le seum,” the song encapsulates a rejection of negativity and a wholehearted embrace of the positive, carefree spirit that summer embodies.
This phrase becomes a rallying cry, an invitation to shed worries and embrace the moment. It’s about living in the now, savouring every second of the sunshine, the music, and the camaraderie that defines the summer experience.
Conclusion: The Anthem of Freedom
This summer track emerges as a beacon of lightness and joy in a world that often feels weighed down by worries and stress. It reminds us that music has the power to uplift, unite, and transform ordinary moments into extraordinary memories. From its funky beats to its spirited lyrics, this song is poised to become the defining sound of the season. You can listen to this hit on one of the following platforms:
So, roll down the windows, turn up the volume, and let the funky groove of this summer anthem wash over you. Whether you’re hitting the beach or just lounging in your backyard, this soundtrack will make your summer unforgettable. Let’s celebrate life, music, and the endless possibilities of summer. And most importantly, let’s all say it together: “Fuck le seum!”
José Amorim The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only.
In an industry where stars often fade as quickly as they rise, Monica Bellucci is a beacon of timeless elegance and enduring talent. Bellucci has carved out a niche far beyond her striking beauty, from the cobblestone streets of her small Italian hometown to the glitzy red carpets of Hollywood. With a career spanning over three decades, she has captivated audiences not only with her stunning looks but with a depth of character and a range of performances that have made her a true icon in cinema.
Bellucci’s allure is not confined to her physical appearance. While she undeniably embodies the classic definition of beauty, her talent, charisma, and intelligence have solidified her status as a beloved and respected figure in the entertainment industry. Her journey from a small-town girl to an international superstar is a testament to her perseverance, versatility, and undeniable screen presence.
In films like “Malèna,” where she portrayed the tragic beauty in wartime Italy, and “The Matrix Reloaded,” where she exuded mystery and power, Bellucci demonstrated her ability to inhabit complex characters easily. Her roles in European arthouse films and significant Hollywood blockbusters reveal an actress unafraid to push boundaries and challenge herself. Directors and co-stars speak of her professionalism and dedication, painting a picture of an artist committed to her craft.
But Monica Bellucci is more than just an actress; she is a cultural phenomenon. Her influence extends into fashion, where she is celebrated as a style icon, and the broader cultural zeitgeist, where she stands as a symbol of ageless beauty and sophisticated charm. To understand Monica Bellucci means to see beyond the surface and appreciate the layers of talent, intelligence, and resilience that make her truly iconic. As we delve into her life and career, we uncover the essence of a woman who has not only defined beauty but has also redefined what it means to be a star in the modern era.
Monica Bellucci, The Early Years and Rise to Fame
Monica Bellucci was born on September 30, 1964, in Città di Castello, a quaint town in the Umbria region of Italy. Growing up in this picturesque locale, Bellucci enjoyed a serene childhood, far removed from the glitz and glamour that would later define her life. A close-knit family environment and a strong sense of community marked her early years.
“I was raised in a small village, where everybody knew each other. It was a simple, but beautiful life…”
Monica Bellucci in an interview with The Guardian.
Initially, Bellucci aspired to follow an academic path. She enrolled at the University of Perugia to study law. However, to support her education, she began modelling, a decision that would soon change the trajectory of her life. Her striking beauty and poise quickly caught the attention of fashion scouts, leading her to abandon her law studies in favour of a full-time modelling career.
By the late 1980s, Bellucci had moved to Milan, Italy’s fashion capital, where she signed with Elite Model Management. Her work with renowned designers and brands, such as Dolce & Gabbana and Dior, brought her international recognition. Yet, despite her success in modelling, Bellucci felt a more profound calling. “Modeling was a fantastic opportunity, but I always knew I wanted to act. There was a different kind of storytelling in cinema that I was eager to explore,” she told Vanity Fair.
Bellucci’s transition to acting was seamless. Her early roles in Italian cinema showcased her natural talent and magnetic screen presence. Her breakout role came in 1996 with “L’Appartement,” a French film directed by Gilles Mimouni. Her performance as Lisa earned her critical acclaim and the César Award nomination for Most Promising Actress. Reflecting on this pivotal moment, Bellucci said in an interview with Vogue, “That role was a turning point for me. It was the moment I realized that acting was my true passion.”
From there, her career trajectory soared. In 2000, she starred in Giuseppe Tornatore’s “Malèna,” a film that cemented her status as a leading actress. In “Malèna,” Bellucci portrayed a war widow whose beauty became a curse and a source of strength in a small Sicilian town during World War II. Her nuanced performance garnered widespread praise and showcased her ability to bring depth and complexity to her characters.
Monica Bellucci’s early years and rise to fame testify to her resilience and adaptability. Bellucci’s journey is an inspiring story of following one’s passion and seizing opportunities, from a small-town girl with dreams of becoming a lawyer to an internationally acclaimed actress. As we explore her illustrious career, we see how a profound dedication to her craft has guided each step and each decision.
Monica Bellucci and her career highlights
Monica Bellucci’s filmography is a testament to her versatility and willingness to embrace various roles. Her journey through cinema has been marked by significant performances that have left an indelible mark on European and American film industries. Here, we explore some of the pivotal highlights of her illustrious career.
“Malèna” (2000)
One of Bellucci’s most defining roles, “Malèna,” directed by Giuseppe Tornatore, tells the poignant story of a beautiful woman in a small Sicilian town during World War II. Bellucci’s portrayal of Malèna, a war widow who becomes the object of desire and scorn in her village, was a tour de force. Her performance captured the vulnerability and strength of a woman subjected to the harsh judgments of society. “Malèna was a character that resonated deeply with me,” Bellucci said in an interview with The Hollywood Reporter. “She embodied the struggle of many women judged solely on their appearance, and I wanted to bring that internal battle to life on screen.”
Her nuanced performance brought a rare depth to the character, earning her critical acclaim and solidifying her status as a leading actress in European cinema. The film’s success showcased Bellucci’s ability to convey complex emotions and highlighted her skill in bringing multidimensional characters to life.
“The Matrix Reloaded” and “The Matrix Revolutions” (2003)
In 2003, Bellucci joined the cast of the Wachowskis’ groundbreaking sci-fi franchise with her role as Persephone in “The Matrix Reloaded” and “The Matrix Revolutions.” As Persephone, the enigmatic and seductive wife of the Merovingian, Bellucci added a layer of mystery and allure to the films. Her character, though secondary, became iconic due to Bellucci’s magnetic presence and the sensuality she brought to the role.
Bellucci’s input into the character was significant. She worked closely with the Wachowskis to develop Persephone’s backstory and motivations, ensuring that her character, while alluring, was also complex and integral to the storyline. “Working on The Matrix was an incredible experience,” Bellucci recalled in an interview with Entertainment Weekly. “The Wachowskis allowed me to explore Persephone’s depth, making her more than just a beautiful face.”
“Irreversible” (2002)
In the controversial French film “Irreversible,” directed by Gaspar Noé, Bellucci took on one of the most challenging roles of her career. The film, known for its brutal and unflinching depiction of violence, featured Bellucci as Alex, a woman who experiences a horrific assault. The film’s narrative, told in reverse chronological order, demanded a powerful, raw performance, which Bellucci delivered with harrowing realism.
Bellucci’s commitment to the role was evident in her portrayal of Alex’s trauma and resilience. She brought an emotional depth that was both disturbing and profoundly moving. “Irreversible was a difficult film to make, but it was important to tell the story with honesty,” Bellucci stated in an interview with The Guardian. “I wanted to honor the experiences of those who have suffered similar traumas by bringing authenticity to Alex’s character.”
“The Passion of the Christ” (2004)
Mel Gibson directed The Passion of the Christ, which featured Bellucci as Mary Magdalene. The film depicted the final hours of Jesus Christ and required Bellucci to convey deep sorrow and compassion. Her performance was marked by a quiet intensity, capturing her character’s profound pain and unwavering faith.
Bellucci approached the role with a deep sense of reverence and responsibility. She spent time researching Mary Magdalene’s historical and biblical significance, aiming to portray her with authenticity and respect. “Playing Mary Magdalene was a humbling experience,” Bellucci told Vanity Fair. “I wanted to honor her legacy and bring a sense of humanity to her story.”
“Spectre” (2015)
In 2015, Bellucci made history by becoming the oldest Bond girl, or as she prefers, “Bond woman,” in the James Bond film “Spectre.” Cast as Lucia Sciarra, the widow of an assassin, Bellucci brought a sophisticated and mature presence to the film. Her role challenged traditional Bond girl stereotypes, emphasizing intelligence and depth over physical allure.
Bellucci’s input into her character was crucial. She worked with director Sam Mendes to ensure Lucia Sciarra was portrayed as a woman of substance and strength. “Lucia is a woman who has lived, who has faced loss and danger. I wanted her to be a fully realized character, not just an accessory,” Bellucci explained in an interview with BBC. Her performance was praised for adding a new dimension to the Bond franchise, proving that allure and complexity can coexist beautifully.
“Les plus belles années d’une vie” (2019)
In 2019, Bellucci starred in Claude Lelouch’s “Les plus belles années d’une vie,” a sequel to the beloved classic “A Man and a Woman.” In this film, she played Elena, adding a new layer to the narrative of love and memory. Bellucci’s performance was characterized by a graceful blend of nostalgia and vitality, fitting seamlessly into Lelouch’s poetic exploration of ageing and romance.
Bellucci’s portrayal of Elena brought an emotional resonance that complemented the film’s themes of rekindled love and reflection on a shared past. “Working with Claude Lelouch was a dream come true,” Bellucci shared in an interview with Variety. “His vision for love and life is so pure, and I wanted to contribute to that vision by bringing warmth and authenticity to Elena’s character.”
“Siccità” (2022)
In the Italian drama “Siccità” (Drought), directed by Paolo Virzì, Bellucci played a pivotal role in a narrative centred around a group of people grappling with the effects of a prolonged drought in Rome. Her character, Marta, was a complex figure dealing with personal and environmental crises, showcasing Bellucci’s ability to tackle contemporary social issues through her craft.
Bellucci’s input was crucial in portraying Marta’s multifaceted struggle, combining personal turmoil with broader societal challenges. “Siccità is a reflection of our times, and it was important for me to portray Marta’s resilience and vulnerability,” Bellucci mentioned in an interview with La Repubblica. Her performance was lauded for its depth and relevance, adding to her repertoire of socially impactful roles.
“Mafia Mamma” (2023)
In the comedy Mafia Mamma, directed by Catherine Hardwicke, Bellucci played Bianca, a fierce and glamorous mafia boss who guides an unsuspecting American woman into the world of organized crime. This film marked a delightful departure from her usual dramatic roles, allowing Bellucci to showcase her comedic timing and versatility.
Bellucci’s portrayal of Bianca was both charismatic and humorous, contributing significantly to the film’s appeal. “Playing Bianca was a fun challenge,” Bellucci told The Hollywood Reporter. “She’s powerful, witty, and has a unique sense of style. It was liberating to explore this lighter, yet still intense, character.” Her performance brought a refreshing twist to the genre, demonstrating her adaptability and wide-ranging talent.
“Beetlejuice” (2024)
Looking ahead, Bellucci is set to appear in the highly anticipated sequel to Tim Burton’s cult classic “Beetlejuice.” While details about her role remain under wraps, her involvement in the project has generated significant excitement. Known for her ability to imbue characters with depth and intrigue, Bellucci’s contribution to “Beetlejuice” is eagerly awaited by fans and critics alike.
Reflecting on joining the “Beetlejuice” cast, Bellucci shared her enthusiasm in an interview with Deadline: “Tim Burton’s world is magical and eccentric, and I’m thrilled to be a part of it. I can’t wait to bring my character to life and join this fantastic ensemble.” Her participation in this iconic franchise underscores her enduring relevance and ability to continually reinvent herself in the ever-evolving landscape of cinema.
Monica Bellucci’s career highlights reveal an actress who is unafraid to take risks, embrace challenging roles, and continuously evolve. From her powerful performance in “Malèna” to her groundbreaking role in “Spectre,” and her recent ventures into diverse genres, Bellucci has consistently demonstrated her ability to bring depth, complexity, and authenticity to her characters. Her influence extends beyond her performances as she continues challenging and redefining women’s roles in cinema. Through her diverse filmography, Bellucci has established herself as a true icon whose impact on the industry will be felt for generations.
Monica Bellucci… in real life
Monica Bellucci’s magnetic presence and captivating performances have made her a household name, but her off-screen life is equally compelling. Known for her grace and elegance, Bellucci has managed to keep a significant part of her personal life private, navigating the challenges of fame with poise and dignity. This section delves into her personal life, her influence as a style icon, and the legacy she is passing on to her daughter, Deva Cassel.
Behind the Scenes
Monica Bellucci has always been private about her personal life, yet she has never shied away from expressing the importance of family and relationships. Bellucci was married to French actor Vincent Cassel, with whom she shares two daughters, Deva and Léonie. Despite their divorce in 2013, Bellucci and Cassel have maintained a respectful and amicable relationship, prioritizing the well-being of their children.
Bellucci often speaks about the balancing act between her career and motherhood. In an interview with The Guardian, she said, “Being a mother is the most important job I have. My daughters keep me grounded and remind me of what truly matters.” This grounding influence is evident in how Bellucci conducts herself in the public eye, always exuding a sense of calm and authenticity.
Style and Fashion Icon
Monica Bellucci’s influence extends far beyond the silver screen. She is celebrated as a global style icon for her timeless elegance and impeccable fashion sense. From her early modelling days to her current status as a fashion muse, Bellucci has consistently turned heads at major events and red carpets worldwide. Her collaborations with designers such as Dolce & Gabbana and Dior have cemented her reputation as a fashion powerhouse. Bellucci’s style is characterized by its classic yet bold choices, often embracing her Italian heritage with a modern twist.
“Fashion is a way of expressing oneself without words. I have always been drawn to pieces that are timeless but also make a statement.”
Monica Bellucci in an interview with Vogue
Deva Cassel: Continuing the Legacy
Monica Bellucci’s legacy is not just confined to her own achievements. Her daughter, Deva Cassel, is following in her footsteps, making a name for herself in fashion and entertainment. Deva, who resembles her mother, has already begun to carve out her identity, modelling for prestigious brands and gracing the covers of high-profile magazines.
At 18 years old, Deva has already worked with fashion giants such as Dolce & Gabbana, who have long been associated with her mother. Her rising star in the modelling industry is a testament to the influence and inspiration Bellucci has provided. “I am incredibly proud of Deva,” Bellucci shared in an interview with Elle. “She has her own unique style and presence, and it’s wonderful to see her embrace her individuality while honouring our family’s legacy.”
Deva’s burgeoning career in fashion is complemented by her interest in acting, hinting at the possibility of continuing the Bellucci-Cassel tradition in cinema. The young model has expressed a desire to explore various creative avenues, much like her mother did in her early years. “I’ve learned so much from my mother, not just about the industry, but about life and how to stay true to oneself,” Deva mentioned in an interview with Vanity Fair.
Public Perception and Media
Monica Bellucci has maintained a positive public image throughout her career, a feat not easily accomplished in the media-frenzied world of Hollywood and European cinema. Her ability to handle public scrutiny gracefully and with integrity has earned her respect from fans and peers alike. Bellucci’s openness about her struggles and triumphs has humanized her, making her more relatable despite her superstar status.
The media has often focused on her beauty, but Bellucci has continually pushed back against being pigeonholed. “Beauty is just a starting point,” she remarked in an interview with Harper’s Bazaar. “What you do with it, how you develop your talents and character, is what defines you.” Her candid discussions about ageing, beauty standards, and the importance of inner strength have resonated with many, further cementing her status as a role model.
In Conclusion,
Monica Bellucci’s life and career offer a compelling narrative of resilience, versatility, and timeless elegance. From her humble beginnings in a small Italian town to her rise as an international icon, Bellucci has demonstrated an unwavering commitment to her craft and an ability to reinvent herself continuously. Her journey is a testament to the power of talent, intelligence, and perseverance in an industry often fixated on transient beauty.
Bellucci’s impact transcends the silver screen. As a global style icon, she has influenced fashion with elegance and bold choices. Her collaborations with top designers and consistent presence at major events have solidified her status as a fashion powerhouse. More importantly, Bellucci has used her platform to challenge conventional beauty standards, advocating for a more inclusive and nuanced understanding of beauty and ageing.
Her legacy is further carried forward by her daughter, Deva Cassel, who is making her mark in the modelling world. Deva’s burgeoning career is a testament to the influence and inspiration she has drawn from her mother. Together, they represent a lineage of grace, talent, and authenticity that continues to captivate and inspire.
Public perception of Monica Bellucci remains overwhelmingly positive, reflecting her ability to handle fame with grace and integrity. Her candid discussions about the realities of life, ageing, and the importance of inner strength resonate deeply with fans and peers alike. Bellucci’s story is one of embracing one’s true self and redefining success beyond mere appearances.
In celebrating Monica Bellucci, we acknowledge a remarkable career and a profound legacy that intertwines beauty with substance. Her journey encourages us to look beyond the surface and appreciate the depth of character and talent that defines an icon. As Bellucci eloquently said, “The most beautiful things in life are not seen with the eyes, but felt with the heart.”
Monica Bellucci has shown us that true beauty is timeless and that genuine talent never fades. Her enduring influence on cinema, fashion, and culture is a testament to her remarkable spirit. In a world often preoccupied with fleeting moments, Monica Bellucci is a reminder that true stars shine from within. She has redefined what it means to be a star and illuminated the path for future generations, proving that elegance, grace, and talent are the real hallmarks of lasting fame.
José Amorim The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only.
Embarking on the world of fragrances is akin to setting off on a fantastic journey of emotions and personal feelings. It is an exploration where scents serve as powerful witnesses to memories, unlocking one of the most intense forms of nostalgia. They can transport us back to cherished places or reconnect us with people from our past, evoking a vivid tapestry of emotions with each note. This profound connection between fragrance and memory underscores the enchantment inherent in perfumery.
CHANEL is a beacon of luxury and innovation within this olfactory storytelling realm. Its Les Exclusifs de CHANEL collection is an exceptional olfactory line showcasing perfumery’s height. Composed of noble and frequently tailor-made materials, each fragrance within this line serves as a mosaic of Gabrielle Chanel’s essence. They reveal the facets of her character, recount her life’s pages, sketch her iconic designs, or illuminate the symbols that guided her journey. These fragrances do more than capture the essence of the woman and the designer; they weave the narrative of the House itself, embodying a distinct style and temporal elegance that transcends trends. Unbound by age, gender, or the whims of creative cycles, these creations adhere solely to the instinct of CHANEL’s In-House perfumer creator, Olivier Polge, who asserts, “Fragrance at CHANEL is a state of mind. The expression of a style, an idea that goes beyond the aesthetics of a raw material.”
Photo: CHANEL
Amidst this storied collection, there emerges a new fragrance, COMÈTE. Part mystery and elegance, part perfection and daring, LES EXCLUSIFS DE CHANEL welcome their 19th olfactory vision: COMÈTE. This addition continues the collection’s legacy, inviting wearers on a journey through the scents themselves and the stories and ethos they represent.
It all started with the vision of Gabrielle Chanel.
Photo: CHANEL
Mademoiselle Chanel knew how to recognize a powerful and mysterious aesthetic power in certain forms. The Star and Comet were always her preferred sources of inspiration, enhancing women’s beauty with their celestial dust. Gabrielle Chanel chose the Comet and Star as essential themes of her first high jewellery collection, presented in Paris in 1932, for their incomparable sparkle. She naturally designed jewellery in its shape, such as the Comète necklace, that threads around the neck, resting freely against the skin.
Gabrielle Chanel was convinced of the magical power of the comet, omnipresent in her universe, and made this star one of her symbols of eternal chance and the emblem of her unfailing optimism. Like a trace of light in the night, this singular comet now traces an olfactory trail in its image: rare and unforgettable.
“At the beginning of each creation, you need an inspiring element, and for COMÈTE, the starting point was the idea of stardust. The comet is a strong symbol for CHANEL, and I’m thinking in particular of the Comète necklace from the 1932 high jewellery collection, which is worn open, laying right on the skin, and reminds me of the enveloping trail of a skin fragrance.“
Olivier Polge – CHANEL in-house Perfumer Creator
COMÈTE: a stardust effect for a fragrance of optimism
Intensely floral and luminous, COMÈTE explores a new olfactory identity in the LES EXCLUSIFS DE CHANEL collection. Rich and powdery, sophisticated and complex, it is a universe in itself.
Like this travelling star, the Eau de Parfum is suffused with a fresh and delicate cherry blossom accord. From the first seconds after spraying the new fragrance, I was hit by a very bright freshness as elegant as modern. The cherry blossom start provides a luminous, almost mouth-watering effect, modernizing the top notes of the olfactory structure. Not long after, the top notes leave the stage to a beautiful duo of heliotrope and iris. The olfactory structure is completed with a modern musk accord that envelops the skin with elusive magnetism and celebrates its singular character. It gives the fragrance a sheer soft energy, a deep floral scent that is not heavy but more like a warm aura surrounding you. This fragrance is unique and provides a new olfactory direction within the Les Exclusifs de CHANEL collection.
Photo: CHANELPhoto: CHANELPhoto: CHANEL
COMÈTE is a fragrance trail of stardust and a celestial jewel that, in a reflection of Gabrielle Chanel, chooses its trajectory and never deviates from it. It is an aura of light, unfurling the power of optimism for those convinced that the planets will align with their lucky star.
Considered one of his generation’s most talented perfumers, Olivier Polge took over Jacques Polge as an in-house perfumer in 2015. Since then, his path has been underlined by unique creations that settled Olivier’s mastery as a true reference in the perfumery industry. So far, he has already climbed several Everests, with the successful launches of N°5 L’EAU in 2016, GABRIELLE CHANEL in 2017, LES EAUX DE CHANEL since 2018, BLEU DE CHANEL PARFUM and this year, COMÈTE – LES EXCLUSIFS DE CHANEL – Discover here my notes about a Masterclass delivered by Olivier last time he was in Geneva.
COMÈTE: a fragrance bottle slipped into an iconic case.
Photo: CHANEL
More exclusive and precious than any other collection, LES EXCLUSIFS DE CHANEL is embodied by a bottle of exemplary minimalism, focusing all attention on the fragrance. COMÈTE is housed in iconic streamlined glass with a timeless monogrammed black lid. Elevating simplicity to the rank of sophisticated luxury, its case is an elegant white jewellery-style coffret accentuated with black trim.
This subtle two-tone aesthetic is like a heritage seal, and for the launch of COMÈTE, it is accompanied by a unique limited-edition creation: an embossed representation of the legendary Comète necklace, created in 1932, sensually embraces the four sides of the case. In an ultimate nod to the shine of diamonds and stardust, the double C that tops the case is heightened with silver ink.
COMÈTE is a new star in the constellation of LES EXCLUSIFS DE CHANEL. It is an olfactory gem symbolizing optimism, which celebrates the excellence and unique know-how of CHANEL Perfumer. Do not hesitate to visit the House’s official website for more information: Chanel.com
José Amorim The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction
Golf tourism is experiencing unprecedented growth these days as more people are heading to golf resorts for a few days of rest and relaxation. According to recent data, the golf tourism market is currently worth $19.5 billion and it’s projected to reach a value of around $33.6 billion by 2032. Factors such as the global popularity of the sport, the rise of leisure golfers, and the emergence of premium golf resorts are said to have contributed to the growth of this sector.
As golf holidays become a popular travel trend, it’s likely that golf resorts will keep evolving to give clients a unique and enjoyable experience. Some of the best golf resorts are in the US, and not only do they offer professionally-designed courses where you can stay active and improve your swing, but they also have luxurious amenities that will make you want to stay a little longer. If you’re in need of a fun yet relaxing holiday, check out these luxury golf resorts for your next trip.
The Resort at Pelican Hill- Newport Coast, CA
For the ultimate luxury golf resort experience, consider staying at The Resort at Pelican Hill. This California golfing destination is just a 45-minute drive away from the Los Angeles International Airport, and it has a 36-hole golf course with breathtaking views of the ocean. If you’re a beginner, you’ll be happy to know that this destination has a golf academy so you can improve your game by taking private classes led by PGA professionals. They also provide a selection of golf carts so you can easily navigate the course or just go on a relaxing sunset drive within the area.
Photo by Samuel Osho
If you’re planning to stay for a few days, Pelican Hill has different types of accommodations to choose from. They offer villas and bungalow suites with stunning views of the Pacific Ocean, but if you’re just staying for a few hours, consider renting a cabana so you can relax by the pool and enjoy personalized food and beverage service. Later, treat yourself to a soothing massage or a seasonal treatment like a Citrus Drench Scrub at their spa, then end the day with a sumptuous meal at the Pelican Grill and Restaurant.
The Lodge at Sea Island- St. Simons Island, Georgia
Love the idea of staying in a luxurious country estate? Consider booking a stay at The Lodge at Sea Island. This 5-star golf resort has three championship golf courses, professional instructors, and a golf performance center where you can practice to improve your game. Rent a private cottage for your stay, or book an elegant room at The Cloister so you can wake up and see amazing coastal views right outside your window. If you want to take a short break from golf, sign up for any of their special activities such as horseback riding, falconry, or go on a private fishing expedition. Meanwhile, for those who are on holiday with picky eaters, you’ll be glad to know that the Lodge has several restaurants within the area so you can take your pick from hearty Italian fare to fresh seafood.
Pinehurst Resort- North Carolina
The Pinehurst Resort is one of the oldest golf destinations in the US as it has been around for more than 125 years. It has hosted many prestigious golf tournaments, including the US Open Championship and the PGA Championship. One glimpse of this resort is enough for you to know that they cater to dedicated golfers as they have ten 18-hole courses where you can play alone or with an instructor. You also have the option to stay in the manor, the condominium, or in their villas, making it the perfect place for solo travelers, couples, or families. When you’re not practicing your golf swing, you can enjoy a game of tennis or pickleball, or go for a dip in the pool to refresh yourself. Don’t forget to have a massage at the spa, then have dinner at any of the 12 restaurants in the resort.
Staying at a golf resort for your vacation can be a fun yet relaxing experience. Book a stay at any of these luxurious golf destinations, and have the time of your life on the golf course.
Carol The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only. The featured image was provided with all rights-cleared for publication.
As the world eagerly anticipates the 2024 Summer Olympic Games in Paris, attention is turning towards the luxurious accommodations available in the city renowned for its elegance and history. With countless visitors expected, Paris has seen an unprecedented demand for high-end properties, each offering a unique blend of opulence, comfort, and prime location.
Paris’ luxury hotels ready for global spotlight
When it comes to hosting one of the most viewed sporting events globally, Paris pulls out all the stops. The French capital’s luxury hotel scene is ramping up to accommodate the influx of tourists, athletes, and dignitaries who will descend upon the city. To truly experience the grandeur of Paris during the games, many visitors are opting to rent a luxury apartment in Paris for a short term, enjoying the privacy and exclusivity that only such accommodations can offer.
M Social Paris stands as a prime example of the city’s evolving accommodation landscape. Occupying the former Millennium Hotel Paris, this establishment reopened in 2021 after a comprehensive renovation by the Millennium Hotels & Resorts Group. This marked the debut of their M Social brand in Europe, characterized by its contemporary flair and expansive rooms. Located at 12 Boulevard Haussmann, guests can expect generously proportioned suites, some reaching up to 55 square meters, seamlessly blending modern amenities with the architectural legacy of Haussmannian design.
Another notable mention is Saint James Paris, reborn in 2023 with a revitalized aesthetic thanks to interior designer Laura Gonzalez. Situated in the prestigious 16th Arrondissement, this villa offers four exquisite serviced apartments, each featuring its own outdoor oasis. The redesign combines neoclassical sophistication with playful Art Deco touches, ensuring an unforgettable stay just minutes away from the iconic Saint James Paris hotel.
Culinary delights: Dining in opulence
The vibrant culinary scene in Paris only heightens the allure of staying in the city during the Olympics. Several top-tier restaurants have become essential destinations for gourmands seeking unparalleled dining experiences. For instance, Monaco-born restaurateur Riccardo Giraudi’s Beefbar is a must-visit, located at 5 Rue Marbeuf in the heart of Paris. Opened in 2018, the establishment is famed for marrying 19th-century architecture with contemporary industrial design.
For those venturing to the acclaimed 8th arrondissement, Le Clarence Restaurant promises a memorable dining affair. Nestled at 31 Avenue Franklin D Roosevelt, this restaurant is part of the historical Hotel Dillon. Each dining room within Le Clarence exudes its own distinctive ambiance, whether it’s the elegant wood-paneled Pontac room or the serene Talleyrand room boasting views of the bustling kitchen below.
Exclusive venues and luxury living
In addition to premier hotels and restaurants, Paris presents numerous exclusive venues perfect for hosting viewing parties and social gatherings during the Olympics. For instance, located near the illustrious Champs-Elysées, The Hotel Norman captures the quintessence of Parisian glamour infused with understated elegance. Every corner of this boutique hotel, nestled at 9 Rue Balzac, is adorned with artistic nuances, including prints by Norman Ives and abstract motifs that lend character to the space.
With these distinguished properties and esteemed venues, Paris ensures that every visitor enjoys not only the thrill of the Olympic Games but also the lavish lifestyle the city is celebrated for. From historic renovations to innovative designs, the city offers a myriad of options that cater to the desires of even the most discerning guests. As preparations continue, one thing remains clear: Paris is poised to deliver an exceptional experience that blends the spectacle of the Olympics with the timeless charm of the City of Light.
Carol The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only. The featured image was provided with all rights-cleared for publication.
Geneva, 27th of March 2024 – The day I met with Olivier Polge for an exclusive Masterclass. In an ambience brimming with the timeless elegance of CHANEL, I had the unparalleled opportunity to immerse myself in a world shaped by scents during a masterclass led by none other than Olivier Polge, the esteemed in-house perfumer of CHANEL. This remarkable event took place on March 27th in Geneva, set against the backdrop of a private gathering to celebrate the launch of their new fragrance, Comète, under the prestigious Les Exclusifs de CHANEL collection. Engaging directly with Olivier Polge, a true icon in perfumery, was nothing short of inspiring. His insights into the craft of fragrance creation offered a rare glimpse into the meticulous artistry that defines CHANEL’s olfactory signatures. In this article, I am thrilled to share my notes from this extraordinary encounter—focusing on the most captivating insights and revelations. Join me as we delve into the essence of luxury, creativity, and passion, guided by the masterful Olivier Polge.
Photo: CHANEL
Olivier Polge is a true talent shaped by creative and artistic values.
Olivier Polge sees his profession as a unique know-how, both artisanal and artistic, an expertise that has been integrated into the CHANEL House since the creation of the N°5 fragrance in 1921. If the past obliges him, he finds it a fascinating lexicon he strives to conjugate with the future. At the head of the CHANEL Laboratory of Fragrance Creation and Development, he ensures the continuity of the fragrances that have become legendary. He imagines the classics of tomorrow, memorable and recognizable scents that are the essence of an era without ever yielding to short-term trends.
“At CHANEL, we work with raw materials like a painter would work with his palette of colors”
one of the keys received by Olivier Polge when he became the fourth nose in the history of the House in 2015.
His predecessor as the in-house perfumer is none other than his father, Jacques Polge, whom he succeeded after a few detours in the History of Art, training as a perfumer in Grasse, and international recognition in his profession, notably at IFF on both sides of the Atlantic.
As a teenager, Olivier Polge discovered the piano and was so dazzled by it that he still plays daily, even if he is now obsessed with different notes. “When, at 20 years old, I started learning the trade, I discovered that music and perfume shared the same language. I was going to have to compose and write formulas made of notes and chords,” he says.
At CHANEL, he has already imagined some fifteen fragrances. He appreciates the diversity of expression between the different fragrance lines and the collections LES EXCLUSIFS DE CHANEL or LES EAUX DE CHANEL. He likes to translate into fragrance the markers of CHANEL’s style — the tension between freedom and constraint, the relative uncertainty separating male and female, and the complexity behind apparent simplicity. He imagined the olfactory portrait of Misia and built a repertoire of “eaux fraîches” for the House’s emblematic locations (PARIS-BIARRITZ, PARIS-VENISE, PARIS-DEAUVILLE, PARIS-RIVIERA as well as PARIS-EDIMBOURG and PARIS-PARIS). For GABRIELLE CHANEL, he conducted a score of white flowers. When working on the House’s iconic fragrance, N°5, and creating a fresh and contemporary version, N°5 L’EAU, Olivier Polge sought continuity in the purity. The world of scents offers him a palette that he refines, transforms and shapes “like a dress”, in accordance with the precepts of Mademoiselle Chanel, until instinct tells him that the perfume is complete. That the material has turned into art.
The Masterclass by Olivier Polge.
At the masterclass held in Geneva for the unveiling of CHANEL’s latest olfactory masterpiece, esteemed art historian Benoît Dauvergne engaged in a compelling dialogue with Olivier Polge, the visionary in-house perfumer of CHANEL, on the nuances of creation within the iconic brand. Central to their discussion was the profound insight that crafting a CHANEL fragrance transcends mere conceptualization; it demands the infusion of genuine significance into the heart of the idea. Polge emphasized that a perfumer must navigate beyond the superficial allure of an initial image or theme, embarking on a quest to imbue his creation with profound depth and purpose.
Olivier Polge noted that the liberty afforded in CHANEL’s creative process does not dilute the idea but enriches each scent’s tapestry with complexity and nuance. Despite the vast expanse of creative freedom, the guiding vision behind each fragrance remains impeccably defined and articulated. This delicate balance of freedom and clarity, as articulated by Olivier Polge, illustrates the meticulous craftsmanship and philosophical rigour that CHANEL imbues in every bottle, making it a beacon of luxury, innovation, and timeless appeal in perfumery.
Three precedent generations of in-house perfumers through the eyes of Olivier Polge.
During this dialogue, Olivier Polge reflected on the House’s amazing heritage, discussing each generation of in-house perfumers and their primary creations. The first nose was, of course, Ernest Beaux. When Gabrielle Chanel met with Ernest Beaux, she knew she had found the right artist to translate her modern ideas of revolution into a fragrance. A lot of myths are told about how CHANEL N°5 was created. However, it is essential to highlight that it was a true revolution at its launch, opening a new era of modernity for the entire fragrance industry.
Away from a traditional figurative perfumery, CHANEL N°5 introduced what you see in art with Cubism, Dadaïsm and Surrealism. It was a different way to interpret nature. There was an artistic intention. We have a dazzling bouquet boosting the jasmine, the ylang-ylang, and the rose, yet no identifiable note is left to a standard vision of things. Thanks to the aldehydes’ magical alchemy, CHANEL N°5 throw people off the scent, not evoking any one flower, to become “a woman’s fragrance with the woman scent”. Olivier Polge also mentioned a second creation by Ernest Beaux: Bois des Iles. In 1922, the Le Boeuf sur le Toit cabaret opened in Paris, immediately becoming the epicentre of the avant-garde. Those nights of the Roaring Twenties inspired Gabrielle Chanel to create this sensual and spicy fragrance that evokes the beckoning waters of distant lands. Ernest Beaux translated Mademoiselle Chanel’s vision through a masterwork made of New Caledonian sandalwood, ylang-ylang and tonka bean.
The second in-house perfumer was Henri Robert, a true legend in perfumery creation who inspired generations of perfumers worldwide and enchanted many CHANEL fans with his iconic creations. He worked at CHANEL for over 20 years. and created amazing fragrances that also marked CHANEL’s fragrance history. Olivier Polge named a few: N°19, Cristalle and Pour Monsieur. Henri Robert also preserved CHANEL N°5 over the years, ensuring the quality and consistency of such creations would remain throughout the ages. He would always fight for the best qualities of raw materials like Jasmine and never compromise on the quality.
His mission was also to launch a new feminine fragrance, but how could he create something outstanding after the House signature fragrance created by his predecessor? Then, CHANEL N°19 was born. Considered a true masterpiece, Henri Robert pursued the mythologie of CHANEL with a new contemporary vision of femininity.
Another exciting fact underlined by Olivier Polge was that Pour Monsieur was the only fragrance for men created while Gabrielle Chanel was still alive. Mademoiselle gave it to men as a true gift and led masculine perfumery for decades.
Last but not least, Olivier Polge spoke about his father, Jacques Polge. It was for sure a very personal moment that highlighted Olivier’s respect for a great creator beyond his family connection. He mentioned one master creation by his father, that is EGOISTE. It was not only Olivier’s fragrance when he was young, but he also mentioned the olfactory connection with Bois des Iles, and we could see almost the circle of CHANEL’s creation. Of course, he also mentioned Allure, among other amazing creations by Jacques Polge.
Oliver Polge is the fourth generation of in-house perfumers. These four creators share a passion for excellence, freedom of creation, and true loyalty to CHANEL’s tremendous unlimited universe. Gabrielle Chanel has inspired and still inspires all creations. She has established all the rules and all the symbols as a true visionary ahead of her time. Gabrielle Chanel’s heritage has never been so relevant today in a world desperately looking for meaningful creations.
Olivier Polge, what makes a CHANEL fragrance?
For several minutes, Olivier tried to explain what was unique about a CHANEL fragrance that would make it immediately recognizable. Olivier started by saying there is no magical formula. Eventually, CHANEL N°5 explains it all: to create a fragrance made from a strong idea, never figurative, always filtered, to fracture nature into something more than the elements. Jasmine seems to be a common denominator but is never used as expected. There is no copy-paste in CHANEL’s creations. On the contrary, there is a lot of freedom. Each fragrance has a different creative process. It all starts with an idea, a symbol inspired by Gabrielle Chanel and her creations, and then, the freedom of creation takes the lead to conclude into a piece of olfactory art.
“Jamais l’évidence !”
Never what is obvious! – Says Olivier Polge during the masterclass
When asked about the length of creating a fragrance at CHANEL, Olivier answered that there are no patterns for that. A fragrance is finished when it is finished. Each story requires the right amount of time, and there is no commercial pressure to launch a fragrance under a certain rhythm.
Olivier Polge about his work.
There is a lot of modesty in Olivier Polge’s words and vision. Considered one of his generation’s most talented perfumers, he took over Jacques Polge as an in-house perfumer in 2015. Since then, his path has been underlined by unique creations that settled Olivier’s mastery as a true reference in the perfumery industry. So far, he has already climbed several Everests, with the successful launches of N°5 L’EAU in 2016, GABRIELLE CHANEL in 2017, LES EAUX DE CHANEL since 2018, BLEU DE CHANEL PARFUM and this year, COMÈTE – LES EXCLUSIFS DE CHANEL
2015 – MISIA – LES EXCLUSIFS DE CHANEL – CHANCE EAU VIVE
2016 – BOY CHANEL – LES EXCLUSIFS DE CHANEL – N°5 L’EAU
2017 – GABRIELLE CHANEL
2018 – PARIS-DEAUVILLE, PARIS-BIARRITZ, PARIS-VENISE – LES EAUX DE CHANEL – COCO MADEMOISELLE EAU DE PARFUM INTENSE – BLEU DE CHANEL PARFUM – 1957 – LES EXCLUSIFS DE CHANEL
2019 – CHANCE EAU TENDRE EAU DE PARFUM – PARIS-RIVIERA – LES EAUX DE CHANEL – GABRIELLE CHANEL ESSENCE
2020 – COCO MADEMOISELLE L’EAU PRIVÉE – LE LION DE CHANEL – LES EXCLUSIFS DE CHANEL
2021 – PARIS-EDIMBOURG – LES EAUX DE CHANEL
2022 – PARIS-PARIS – LES EAUX DE CHANEL – GABRIELLE CHANEL PARFUM
2023 – CHANCE EAU FRAÎCHE – EAU DE PARFUM
2024 – COMÈTE – LES EXCLUSIFS DE CHANEL
To conclude,
I witnessed an extraordinary narrative—a masterclass with Olivier Polge, the olfactory genius within the House of CHANEL. This encounter was an education and an odyssey through the intimate corridors of creation, heritage, and unparalleled innovation that define CHANEL’s fragrant legacy. Olivier Polge, as the fourth-generation in-house perfumer, shared not just the mechanics but the soul behind CHANEL’s scents, blending tradition with audacious creativity to craft fragrances that defy the obvious and eschew the figurative.
From Olivier’s masterclass, I learned that a CHANEL fragrance begins with a potent idea. This visionary spark is then given form through unrestricted creative freedom without compromising on excellence. The essence of CHANEL lies in its ability to turn material into art, making the invisible unforgettable—a testament to a legacy that is always felt, never seen.
As the session drew to a close, I was left with a profound realization: in the world of CHANEL, fragrances are not just created; they are composed, much like a symphony, with each note playing its part in a larger, mesmerizing story. This masterclass was not just a lesson in perfumery but a gateway to understanding the art of storytelling through scent. As told by Olivier Polge, the narrative of CHANEL is one where every creation is a comet in the vast expanse of the fragrance universe—bright, unique, and trailblazing. Truly, in the realm of CHANEL, the air we breathe is not just scented but storied, leaving us longing for the next chapter in this olfactory tale.
José Amorim The author sourced the information to luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only.
Elite real estate is a popular investment choice for the world’s Ultra-High-Net-Worth-Individuals. According to a recent real estate report, more than 20% of UHNWIs are considering a luxury real estate acquisition in 2024. With multiple destinations vying to attract wealthy individuals with super prime developments, knowing where to invest is often the hardest hurdle for UHNWIs and their financial advisors to overcome.
However, for UHWNIs looking for the world’s most exclusive luxury real estate market, it must be the Principality of Monaco. The city-state has long been known as the destination for the world’s rich and famous, thanks to its economic and political security, enviable location on the Cote d’Azur, luxury lifestyle, and superb infrastructure and amenities.
Such is demand that Monaco boasts the highest real estate prices in the world, with the 2024 Real Estate Observatory Report stating that the average price per square metre was just over 51,000 Euros. In comparison, Hong Kong, the second most expensive real estate market, has a reported per square metre price of around 45,000 Euros.If you’re considering making a Monaco real estate investment, read on.
The elite real estate market in Monaco
Monaco’s elite real estate market rivals any other destination in the world. UHNW investors can choose from a superb selection of luxury apartments and penthouses, many built by award-winning architects and designers. Over the years, Monaco’s luxury real estate market has delivered healthy returns for investors. According to the latest Real Estate Observatory Report published in February 2024, real estate prices have risen by over 38% in the last decade.
There are several elite real estate developments that are scheduled for completion. Two of the most popular with UHNW investors are Bay House and Mareterra.
Bay House is located in the exclusive district of Larvotto, with residents set to enjoy beautiful sea views and luxurious building services, including valet services, a swimming pool, gym, concierge services, private parking, and relaxation spaces.Mareterra is one of Europe’s most ambitious land reclamation projects that will create an entire new eco-district. The luxury development will include ultra-exclusive apartments, penthouses, townhouses, and rare waterfront villas with superb green credentials and a host of luxury amenities.
Monaco’s world-class amenities and services
The Principality’s world-class amenities and services are designed to cater to the world’s most discerning individuals. Beyond the ultra-luxury resorts, designer boutiques, restaurants, and spas which appeal to UHNWIs in search of a luxurious lifestyle lies a diverse and vibrant economy underpinned by Monaco’s excellent reputation on the international stage.
Monaco boasts a world-class financial infrastructure and is now regarded as a leading centre for international business. Residents can benefit from access to superb financial institutions, wealth advisors, and family offices.
Furthermore, business in Monaco can further flourish thanks to an excellent technological infrastructure. The Principality was the first country in the world to roll out 5G, while businesses further benefit from the city-state’s dedicated Cyber Security Agency, which adheres to robust global standards.
Monaco private clubs
The ability to network with other like-minded individuals further adds to the moneyed city-states’ allure. Monaco’s exclusive private clubs offer a luxury retreat to mingle with VIPs, royalty, titans of industry, and media moguls and forge beneficial connections, both personally and professionally. Some of the most exclusive private clubs include:
The Monaco Yacht Club: Founded by the late Prince of Monaco, Rainier III, the Monaco Yacht Club is the Principality’s most exclusive private members club, requiring two sponsors who are members of the club, approval by the club’s president, the ruling Prince Albert II, and an un-disclosed joining fee. Members benefit from access to the club’s VIP events, both social and sporting, restaurants, bars, meeting rooms, and a library.
39 Monte Carlo: This private sports club is the brainchild of a former professional rugby player and offers a new way of living while enabling owners to realise their fitness potential. The best private club for fitness enthusiasts and those who wish to enjoy a healthy lifestyle, members enjoy access to a superb roster of amenities, including a dedicated sports floor with the latest equipment, beauty rooms, elegant living areas, and a restaurant serving up healthy dishes made from the best seasonal ingredients.
CREM: The Club of Foreign Residents of Monaco is a non-profit association where foreign residents living in the Principality can meet other like-minded individuals. The club offers a busy roster of activities and events for members throughout the year, spanning cultural, sports, educational, and professional. The club boasts members from more than 40 different countries, offering a highly global perspective.
How to invest in the luxury real estate market in Monaco
With land at a premium and rising demand, Monaco boasts a fast-moving elite real estate market. Working with an experienced luxury real estate broker helps UHNWIs navigate the Principality’s luxury real estate market.
La Costa Properties Monaco is a leading real estate brokerage and a member of the Chambre Immobiliere de Monaco. Our team boasts unparalleled expertise and market intelligence, empowering clients to make the right real estate investment decisions. If you want to start your elite real estate investment, contact the team a La Costa Properties Monaco today.
Joanna Lewis The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only.
The CHANEL bag is an emblem. It metamorphoses according to the mood… a day bag to be worn in the evening, a faithful companion from a sleepless night to rising at dawn. It lasts a lifetime and is then handed down from generation to generation. Collection after collection, it appears in countless colours, shapes, and material variations.
Imbued with meaning, contrast and mystery, it exudes a sense of freedom. It is a coat of arms slung over the shoulder, a liberated silhouette that reveals something about the wearer. It bears within it the very history of the House of CHANEL, its present, past and future, woven together like the links of its interlacing chains and leather ribbons. It is a room unto itself, a hideaway, a place for reinventing oneself. Over the years and the CHANEL collections, countless designs have paid tribute to the iconic bag, reinforcing its status as a unique icon and a legend.
“Sorry, do you have any rooms available?”
A Man and A Woman – 1966 directed by Claude Lelouch
– “Sorry, do you have any rooms available?” This quote comes from the film A Man and A Woman (1966), which explores one of life’s greatest emotions: falling in love. Virginie Viard has always been passionate about cinema – particularly the New Wave – and wanted to pay tribute to Claude Lelouch’s masterpiece. It is a work that smoulders with sensuality, with that legendary beach scene… the horizon as far as the eye can see… the eternal sea… and, of course, Deauville.
Deauville, an essential destination for CHANEL
Deauville. The seaside resort was home to Mademoiselle Chanel’s first-ever boutique in 1912. There are no coincidences… But if they exist, they are marvellous in terms of intuition, finesse and wisdom because, in the original film, the actress carried a CHANEL handbag during those scenes where love erupts. This campaign repeats almost word for word, shot by shot, some of the film’s original sequences, with Penélope Cruz, a living legend of the film world and CHANEL ambassador since 2018. And Brad Pitt is a cult actor who, with much delicacy, embodies the somewhat daunted, blushing man.
Photo: CHANEL – INEZ AND VINOODHPhoto: CHANEL – INEZ AND VINOODH
Their characters shudder, traversed by emotion, skin tingling with goosebumps. Penélope Cruz’s hand tightens on her bag discreetly as if to hide concern. Her fingers caress the quilted leather; we hear the clasp turning and notice the chain over the shoulder… Instantly identifiable with its perfect silhouette, modern and rectangular, the iconic CHANEL bag and its impeccable allure make it so unique and desirable.
The bag we see in Claude Lelouch’s film was actually Anouk Aimée’s own bag, her favourite one, which she wore both on and off-screen. Placed on the table in a hotel restaurant, between the man and the woman, the legendary bag symbolises everything that, at some point in our lives, gives us the courage to assert our deepest desires—a unique and extraordinary moment. The bag conveys our audacity, the audacity to become the heroine of our own lives finally.
On-screen, this legendary bag radiates a fragrance, a trilogy of emotions: fantasy, audacity, and freedom. It’s as if no boundaries existed between life and fiction.
CHANEL and the world of cinema: a longstanding relationship.
Claude Lelouch’s A Man and A Woman was released in France in 1966 before its international distribution. Winner of the Palme d’Or at the 1966 Cannes Film Festival, the Oscar for Best Foreign Film in 1967 and the Oscar for Best Original Screenplay, the film marked an entire generation of filmgoers and filmmakers. It tells the story of a man and a woman, both widowed, who meet at their children’s boarding school. The film examines the outpouring of desire, the hesitations and fears of a love encounter. How and when does everything change?
Because the film’s budget was so low, the director had to shoot the film in just three weeks. To save money, he shot the interior scenes in black and white and the exterior scenes in colour. Actress Anouk Aimée wore her own clothes and personal accessories, including her CHANEL bag, which can be seen on screen.
Photo: CHANEL – CHANEL- INEZ AND VINOODH
CHANEL continues to build on its longstanding relationship with cinema with this campaign. Virginie Viard, Artistic Director of the Fashion collections, has always found inspiration in the seventh art. From the free-spirited atmosphere of the New Wave to the Hollywood studios, she regularly draws from her film culture, and just as Gabrielle Chanel did in her day, she surrounds herself with the directors to whom she is close.
Penelope Cruz and CHANEL are the perfect love story.
Penelope Cruz has been a CHANEL ambassador since 2018 and has always perfectly embodied a modern vision of women. Her image and the sassiness of her personality translate perfectly to the CHANEL Woman in today’s world. In this new campaign, Penelope Cruz finds herself in Deauville in a very charming company: Brad Pitt.
Photo: CHANEL – INEZ AND VINOODH
They experience a perfect remake of Claude Lelouch’s iconic film and famous scene featuring the CHANEL bag. Here is what Ms Cruz says about her experience:
What is it about the film “A Man and a Woman” that really touches you? Penelope Cruz: Claude (Lelouch)’s eye. I think it was a revolutionary film visually. Then you later find out about how hard it was for them to make it, on such a small budget. I think there were only 10-15 people in the crew. You can only do something like that when you have his kind of talent. I think it was such a modern film for its time and always will be. Some kids will be discovering this film and saying, “My God, this is so cool and so modern.” At the same time, it is very deep in terms of how Claude deals with that love story. It’s not just that it’s so visually rich, it has so many layers. It’s just a great film from start to finish. I love working with CHANEL so much. Over the years we’ve done many exciting things together. But when they told me this was the story for this campaign, I could not believe it.
At that time did you notice the CHANEL bag in Claude Lelouch’s film? And what does it say to you as an element of that scene Penelope Cruz: Anouk Aimée is a very elegant and beautiful woman; she has always been. But it’s true that the look of that character was mind-blowing. How can you be more elegant than that? Of course, in my mind, that character was a CHANEL woman. So it makes total sense that the bag was there in the middle of the table, in their conversation in the restaurant. So I don’t remember being surprised when I saw it. In fact it was just right.
What do you feel when you wear CHANEL? Penelope Cruz: It’s like a magic trick, even if you’re just wearing jeans, sneakers and a t-shirt, you add a CHANEL bag, and it gives you that feeling. I was telling Virginie (Viard, Arsc Director of the Fashion collections) that wearing the clothes she creates gives me a real dopamine-high reaction. I have admired the House for so long, and ever since I was a little girl, I’ve been studying everything they do. I have so much respect for CHANEL, for the years of Coco and then Karl, who I was very lucky to have had a very special relationship with. Now it’s with Virginie, whom I love so much, and I cannot imagine anybody else being able to do what she’s doing. I feel very lucky wearing these pieces. The more you know about how they are made and what it takes, the more you value the effort and the talent. I think that’s why wearing a CHANEL bag can make you feel that way. It’s everything that is behind that – the integrity of the brand, creating something new all the time, but at the same time, keeping the essence of CHANEL 100% intact.
With such an extraordinary cinematographic story, please see here some chosen images of “behind the scenes” during the making-of of this amazing campaign:
Photo: CHANEL – INEZ AND VINOODHPhoto: CHANEL – CHANEL- INEZ AND VINOODHPhoto: CHANEL – CHANEL- INEZ AND VINOODH
Once again, CHANEL surprises us with a timeless story of love, beauty, and iconic, powerful symbols so close to the French luxury house. By reconnecting with such an an outstanding film from Claude Lelouch, it showcases how contemporary it was and how true icons are always relevant across ages. With the CHANEL Iconic handbag, women worldwide can connect with this story, like a legacy transmitted from generation to generation.
José Amorim The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only, courtesy of CHANEL.
You’ve been dreaming about this day for months – finally getting that tummy tuck to regain your pre-baby body or achieve the flat stomach you’ve always wanted. The surgery is over and you’re resting at home, eager to see your new, tight tummy. But the recovery period is just as crucial as the operation itself. Make one wrong move, and you could undo all the surgeon’s hard work or cause serious complications.
Don’t Exert Yourself
Your body just went through major trauma – pushing too hard can cause serious complications. Raise your hand if you’ve ever heard horror stories about busting incisions from overexertion. Yeah, me too, and it isn’t pretty.
So here’s the deal: For at least 6 weeks, stick to minimal activity and no heavy lifting over 10 pounds. And don’t even think about hitting the gym for some hardcore workout sessions. Your body needs time to heal, and pushing it too far could make things worse. Trust me, you don’t want your incisions to look like an angry red roadmap.
Don’t Sit Or Stand For Long Periods
I understand you’re an active person and the prospect of being sedentary can make you feel restless. But after this surgery, it’s mandatory to take it easy.
Long periods of sitting can increase your risk of blood clots, which is scary stuff. So, here’s the plan: every hour, take a little walk around the home for 5-10 minutes or you can also do little trips back and forth to the kitchen.
At the same time, don’t fall into the trap of being upright for too long. Be sure to spend some time reclining with your legs elevated to reduce swelling and promote healing.
Don’t Take Off The Compression Garment
Alright, let’s talk about this super stylish bodysuit that will rock in the recovery process. It might look like you wear it for a sci-fi movie, but believe me, it’s not just for show. Wearing that compression garment 24/7 (except when you’re showering) is essential. It may feel constricting, but that added pressure helps minimise swelling and bruising and promotes healing along the incision line. Your surgeon wants you to wear those garments for 4-6 weeks post-op to get the best results.
Getting it off too soon can lead to dangerous fluid accumulation, which may require drainage. Believe me, you don’t want to deal with that hassle! Make the compression garment your loyal companion during the recovery process.
Don’t Take A Bath Or Go Swimming
Sure, a long soak in the tub sounds glorious, but therein lies danger for your delicate incisions. Any extended exposure to moisture, like bathtubs or pools, raises the risk of infection. Quick showers are ok, but skip the baths and hot tubs for at least 4-6 weeks. Stick to simple, gentle sponge bathing instead.
Don’t Gain (Or Lose) A Bunch Of Weight
You just invested serious time and money into getting that dream body, so don’t blow it! Gaining or losing a significant amount of weight can ruin your surgical results by stretching out that freshly tightened skin.
Follow a balanced, nutritious diet to maintain your weight during recovery. If your appetite is low, get those protein shakes and eat smaller meals throughout the day.
Don’t Pick Off Those Scabs
I know dried, crusty scabs are pretty gross, but you have to let them be! As tempting as it is, never pick or scratch at your incision. Doing so can thin and widen that scar, as well as introduce bacteria and cause an infection. Keep that area covered with clean gauze and let those scabs fall off naturally.
Conclusion
A tummy tuck surgery can be a life-changing experience, but the road to a successful recovery requires diligence and patience. By avoiding the pitfalls outlined in this blog post, you can minimise the risk of complications and ensure your recovery process is as smooth and successful as possible. Remember, your tummy tuck surgeon in Sydney is your reliable partner throughout this journey, and following their instructions closely is the key to achieving the desired results. Embrace the recovery period with care and commitment, and you’ll be on your way to a transformed and rejuvenated abdominal area.
Carol The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only. The featured image was provided with all rights-cleared for publication.
Imagine opening your favourite social media app or video streaming platform and being greeted by content that perfectly aligns with your tastes, beliefs, and opinions. Comforting. Or is it trapping you in a digital echo chamber without your consent? This is not a dystopian fantasy but a reality crafted meticulously by algorithms, the unseen architects of our digital experiences. These complex formulas work tirelessly behind the scenes, shaping what you see online and how you perceive the world. But what happens when these personalized digital bubbles isolate us from diverse perspectives, creating a society fragmented by differing realities? In this article, we dive into the heart of digital echo chambers, explore their impact on societal discourse, and question whether our online comfort zones are turning into intellectual prisons. Are we nurturing informed citizens or unwittingly fostering division? Let’s unravel the algorithmic tapestry that weaves our digital world.
Algorithms: An invisible puppeteer that shapes our world.
Algorithms, the backbone of modern computing, guide everything from our social media feeds to search engine results, quietly influencing our daily digital interactions. But what exactly is an algorithm, and how do these unseen mechanisms wield such power in shaping our digital landscapes?
An algorithm is a set of instructions or rules designed to perform a specific task or solve a problem. These can range from simple formulas to complex steps in data processing or automated reasoning tasks. The concept isn’t new; it traces back to ancient times, with the term ‘algorithm’ deriving from the name of the Persian mathematician Al-Khwarizmi, who lived in the 9th century. However, the application of algorithms as we know them today began to take shape with the advent of computers in the 20th century.
Modern algorithms, especially those driving social media platforms and streaming services, operate on data analysis and predictive modelling principles. They analyze vast amounts of user data — likes, shares, viewing habits, and search history — to identify patterns and preferences. Using this information, algorithms predict what content will keep individual users engaged and present it to them, thus creating a highly personalized online experience.
However, this personalization comes with its own set of complexities. Algorithms prioritize user engagement, often reinforcing existing beliefs by continuously presenting similar viewpoints and information. While keeping users hooked to the platform, this effect can also limit exposure to diverse perspectives, inadvertently creating what are known as “echo chambers.” These digital bubbles insulate users from contrasting views, shaping their perception of reality in a more homogeneous and often polarized way.
Understanding the mechanics behind algorithms is the first step in uncovering the digital curtain that separates us from the vast, diverse world of information beyond our tailored feeds. As we delve deeper into the algorithmic universe, we must ask ourselves: Are we in control or being controlled?
Photo by MMillustrates
Navigating the Algorithmic Labyrinth: Key Players in Our Digital Lives
Each algorithm has been designed to maximize user engagement and satisfaction. However, they can also narrow our worldview, isolate us within ideological bubbles, and inadvertently spread misinformation. While they make our digital experiences more personal and relevant, the question remains: at what cost to our collective understanding and societal cohesion?
Facebook’s News Feed Algorithm (Meta Platforms)
Platform: Facebook
Usage determines which posts appear in a user’s News Feed based on relationships, content type, and interactions.
Supposed Benefit: Delivers a personalized news feed, showing users the content most relevant to their interests and relationships and enhancing user engagement and time spent on the platform.
Negative Potential: This can lead to echo chambers by prioritizing content and opinions similar to those the user already engages with, limiting exposure to diverse perspectives and contributing to societal polarization.
Instagram’s Explore Algorithm (Meta Platforms)
Platform: Instagram
Usage: Curates content in the Explore tab, recommending posts, stories, and Reels based on user interactions, such as likes, follows, and search history.
Supposed Benefit: Helps users discover new content and accounts that align with their interests, encouraging broader engagement across the platform.
Negative Potential: Similar to Facebook, personalization can lead to a narrowed content perspective, limiting exposure to diverse viewpoints and fostering echo chambers.
YouTube Recommendation Algorithm (Google)
Platform: YouTube
Usage: Suggests videos to users based on their viewing history, search habits, and engagement metrics.
Supposed Benefit: It helps users discover content aligned with their interests, provides a tailored viewing experience, and keeps users engaged with the platform for longer.
Negative Potential: Can create “rabbit holes” by pushing increasingly extreme or polarizing content, contributing to radicalization and misinformation spread.
X’s Timeline Algorithm (Twitter Inc.)
Platform: X (Ex-Twitter)
Usage: Sorts tweets in a user’s feed based on relevance rather than chronological order, considering factors like tweet engagement, user activity, and timeliness.
Supposed Benefit: Aims to show users more relevant and engaging content, increasing the likelihood of interaction and time spent on the platform.
Negative Potential: Prioritizing similar content may reinforce users’ beliefs and biases, contributing to the formation of echo chambers and reducing exposure to diverse viewpoints.
Google’s Search Algorithm (Alphabet Inc.)
Platform: Google Search
Usage: It ranks web pages in search results based on their relevance to the user’s query, considering factors like keywords, site authority, and user behaviour.
Supposed Benefit: Delivers the most relevant and valuable search results to users, making information retrieval efficient and tailored to individual needs.
Negative Potential: Personalized search results can filter out information that contradicts users’ beliefs, potentially skewing their perception of a topic and contributing to the “filter bubble” effect.
Netflix’s Recommendation Algorithm (Netflix Inc.)
Platform: Netflix
Usage: Personalizes users’ viewing experiences by recommending TV shows and movies based on their viewing history, ratings, and interaction patterns.
Supposed Benefit: Assists users in discovering content they are likely to enjoy, tailored to their preferences, thus enhancing user satisfaction and retention on the platform.
Negative Potential: The recommendation system can create a content “bubble,” limiting the user’s exposure to the diversity of content. This can narrow users’ cultural and thematic exposure, perpetuating a cycle where they only see content similar to what they have already watched, potentially missing out on diverse narratives and viewpoints.
Usage: Customizes user search results and recommendations for hotels, flights, and other travel services based on previous searches, bookings, and user preferences.
Supposed Benefit: It helps travellers find accommodations and travel options that best suit their preferences and past behaviour, simplifying the planning process and improving the overall booking experience.
Negative Potential: The personalized recommendations may limit exposure to a broader range of options and deals. Users might miss out on discovering new destinations or accommodations that could offer better experiences or values because they fall outside of their typical search patterns or preferences.
Algorithms for Good: Advancing Healthcare with Predictive Analytics
One exemplary use of algorithms that serves the greater good of humanity is in the field of healthcare, specifically through predictive analytics in patient care. Algorithms in healthcare are designed to analyze vast amounts of medical data, identifying patterns and trends that can lead to early disease detection, personalized treatment plans, and improved patient outcomes.
For example, consider the use of machine learning algorithms in oncology. These algorithms can analyze data from various sources, including medical records, genetic information, and imaging studies, to predict a patient’s response to different cancer treatments. This allows for a more personalized approach to medicine, where treatments are tailored to the individual characteristics of each patient, significantly increasing the likelihood of successful outcomes.
The benefits of this algorithmic approach are manifold. For patients, it means receiving the most effective treatments with fewer side effects. For healthcare providers, it leads to more efficient use of resources and the ability to focus on prevention and early intervention, rather than solely on treatment. Moreover, it holds the potential to reduce healthcare costs by eliminating unnecessary treatments and hospital stays.
However, the use of algorithms in healthcare also comes with its challenges, including ensuring patient data privacy and addressing biases in data that could lead to inequalities in care. Despite these challenges, the positive impact of algorithms on the healthcare sector is undeniable. They offer a promising avenue for advancing medical research and improving patient care, representing a true intersection of technology and human well-being.
Photo by Markus Winkler
To Conclude,
In this exploration of the digital fabric that shapes our lives, we’ve delved into the mechanics of algorithms, uncovering their history, functionality, and profound impact on our daily digital interactions. From social media to streaming services, we’ve seen how these computational formulas curate personalized experiences, often at the cost of narrowing our worldview through echo chambers and content bubbles. Platforms like Facebook, YouTube, Twitter, and Netflix, alongside travel sites like Booking.com, have demonstrated both the power and pitfalls of algorithmic curation, underscoring the trade-off between personalized convenience and the richness of diverse exposure. On a positive note, we’ve highlighted the transformative potential of algorithms in healthcare, illustrating how predictive analytics can usher in a new era of personalized medicine, improving outcomes and efficiency.
As we move forward, the challenge lies in balancing algorithmic efficiency with ethical considerations, striving for transparency, and mitigating biases. Users are encouraged to actively diversify their digital consumption, remain skeptical of the information echo chambers present, and engage critically with content. Meanwhile, developers and policymakers must prioritize the creation of more equitable and open digital ecosystems.
As we navigate this algorithm-driven world, let’s remember that while algorithms may suggest that you’re a “cat person,” it’s okay to pet a dog every once in a while. In the end, the power to shape our digital destinies lies not just in the hands of code, but in our willingness to click ‘like’ on the unfamiliar, challenging, and diversely enriching content that life, beyond the screen, has to offer.
José Amorim Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.
