Victorinox Brand store at 3100m – Gornergrat, Switzerland.

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Reading Time: 3 minutes

Victorinox is a true ambassador for Switzerland. No matter if it is with the little red pocket-knife you carry in your backpack, a pop-up store in the top of Rio de Janeiro’s Sugar Loaf, or in Switzerland itself, Victorinox will always translate the swiss spirit into high qualitative products. This time I could visit one of the highest (in altitude) Victorinox Brand stores: Gornergrat in Switzerland at 3’100m. It is a very strategic spot as many tourists get there in order to see the Matterhorn, the highest mountain in Switzerland and one of the highest in Europe.

Matterhorn

To get there, you can take the Gornergratbahn. It is Europe’s highest open-air cog railway that brings passengers direct from Zermatt station (1,620 m) to the summit of the Gornergrat, 365 days a year. The ride takes 33 minutes and requires a vertical climb of 1,469 m. The line leads over dramatic bridges, through galleries and tunnels, across forests of larch and Swiss stone pine, and past rocky ravines and mountain lakes.

Gornergratbahn-3100m

To get ready for this weekend, I needed to pack my things and the best companion for travelling is for me Victorinox luggage. The Spectra collection is so far one of the most sophisticated and yet simple to use travel gear I found in the market. I have several and for this specific weekend I used the Spectra™ 2.0 Extra-Capacity U.S Carry-On. We were 2 people and had enough space to carry all our belongings.

Victorinox-Spectra-2.0-extra-carry-home Victorinox-Spectra-2.0-extra-carry-train Victorinox-Spectra-2.0-extra-carry

 Victorinox Brand Store at Gornergrat

Placed in the perfect location at Gornergrat, the Victorinox brand store is probably the highest brand store in Europe. You can find all product categories made by the Swiss brand in an amazing scenery.

GornergratShop-outisde GornergratShop-outisde-vx

The store is located at almost 3’100m high and it is one of the highest stores in the world.

Victorinox-Traveler-altimeter-LA

Inside the store, Victorinox aligns perfect design, functionality and quality of materials. Wood, stone and metal sets a modern yet elegant decor that highlights the beauty of all products.

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Victorinox is known for the best qualitative products in terms of Pocket tools, Cutlery, Travel Gear, Fragrances and Fashion. If you want to learn more about Victorinox, check the official website:
http://www.victorinox.com 

When we get to the top of Switzerland we are happy to find one of the top Swiss Brands waiting for us.

LA

Victorinox-Gornergrat-brand-store-accessoires

Info sourced at Victorinox.com, Jegen.ch, Wikipedia and LuxuryActivist travel to Gornergrat. All content is copyrighed with no reproduction rights available. 

The Davidoff Churchill’s collection, an exceptional cigar for an exceptional man.

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Reading Time: 8 minutes

Winston Churchill was definitely one of the key people of the 20th century. His personality as a man, his role as a politician completely shaped his time. He had 3 passions in life, aside of his career: painting, writing (he got a nobel prize for literature) and smoking cigars. Rare was a photograph of Winston Churchill without a cigar in the hand or in his mouth. Some pictures are iconic like the one at the end of Second world war at the Yalta conference. We can see in the first row, Churchill with his cigar in the hand, Roosevelt and Stalin. Iconic.
Yalta-summit-1945-with-Churchill-Roosevelt-StalinCelebrating one of the biggest cigar fans, Davidoff dedicates an entire cigar collection to Winston Churchill. The new collection will be available from March 2015 in all official Davidoff stores and point of sales. It reflects, not only the name of Churchill but also his complex personality. A masterpiece in the Davidoff amazing story.

Davidoff, a great success story around the finest tobacco.

Zino Davidoff was born in 1906 in the Russian empire as his family was originally from there (Ukraine actually). His family decided to move to Switzerland as the political landscape in Russia was pretty much instable at that time. By settling down in Switzerland, the Davidoff family started a small yet successful business of fine tobacco trade. Zino Davidoff went to Latin America where he spent 2 years in the tobacco plantations. He learned all the aspects of the tobacco business from the raw material (the tobacco plant) to manufacturing process and commercial aspects. Returning to Switzerland around 1930, he took over his parents tobacco shop.

zino-davidoff

What had originally been a modest tobacco shop grew into a rich business during and after World War II. Neutral Switzerland was spared much of the havoc wreaked elsewhere in Europe and became a haven for wealthy tobacco customers. Zino was particularly successful in marketing the Hoyo de Monterrey Châteaux Series of Cuban cigars created for Zurich cigar distributor A Dürr Co. in the 1940s and named after great Bordeaux wines. Around this time, Zino is also credited by many as having invented the first desktop cigar humidor, in order to preserve cigars at the same conditions of humidity and temperature under which they were rolled in Havana. Davidoff also had success writing several books on cigar smoking and Cuban cigar brands.

In 1970, Zino sold his small but highly successful tobacco shop in Geneva to the Max Oettinger Company. Zino stayed on as Davidoff’s ambassador until his death in 1994 at the age of 87. He was survived by his wife, a daughter and his three siblings.

The Max Oettiger Company, which took over Davidoff, was founded in 1875 and was one of the first importers of Havana cigars to Europe, selling its wares in France, Germany and Switzerland. The Oettinger Davidoff Group owns the worldwide Davidoff trademark for tobacco products other than cigarettes. Davidoff cigars continue to be produced in the Dominican Republic, under the direction of cigar blender Hendrik “Henke” Kelner. Since moving to the Dominican Republic, most of the vitolas were retained, although the Chateaux series was renamed the “Grand Cru” series and the names switched from wine estates names to simply numbers, and the Dom Pérignon was discontinued. Davidoff has also added an Aniversario series, a Millennium series, and a Special series of figurados to its lineup, along with numerous limited edition and yearly special releases. Davidoff also produces a line of cigars known as “Zino” and a line of cigarillos.

Winston Churchill and his cigars.

There is one single object completely attached to Winston Churchill image, it is his cigars. Every where he would go, the cigar would be his companion. Several pictures of that time, would show Churchill with a cigar in the hand or in his mouth. It is completely part of the character of Winston Churchill.

Winston-churchill-cigar-mood-boardPerhaps no political figure is more readily associated with the enthusiastic and regular enjoyment of cigars than Churchill. Few informal photographs show him without one. And when a London cartoonist depicted Churchill as a tommy gun-toting gangster, he dubbed him “Cigarface.” Throughout most of Churchill’s political career, he was inseparable from his cigars. And he went to great lengths to make certain that he would not have to abstain needlessly, even for short periods. On one occasion, while serving as prime minister during the Second World War, he was to take his first high-altitude airplane flight in an unpressurized cabin. According to biographer Gilbert, when Churchill went to the airfield on the evening before the flight to be fitted for a flight suit and an oxygen mask, he conferred with the flight expert who was to accompany him on the journey and requested that a special oxygen mask be devised so that he could smoke his cigars while airborne. The request was granted, and the next day Churchill was happily puffing away at 15,000 feet through a special hole in his oxygen mask. Churchill typically smoked between eight and 10 cigars per day, although he did not constantly smoke his cigars but often allowed them to burn out so that he could chew on them instead. In this manner of consumption, the cigars often became mauled and frayed. To address this problem, Churchill devised what he called a “bellybando,” which was a strip of brownish paper with a little glue on one end. To prevent the cigar from becoming excessively moist and to keep it from fraying, he would wrap the bellybando around the end.

The Davidoff Winston Churchill collection, masterpiece

Winston-Churchill-cigars

There is only one Winston Churchill. There is only one cigar to bear his name. Davidoff brings you an exceptional new Winston Churchill cigar a blend as complex as the man himself. A range of the finest cigars inspired by the iconic aficionado, each celebrating a different aspect of his richly complex character. In this collection, Davidoff master blender, picked up carefully each tobacco quality in order to match each facet of Winston Churchill personality. It is an amazing work of precision, quality, refinement and taste.

Winston Churchill tobacco choices

Churchill-Cigars Churchill-Corona-cigars Churchill-Robusto-cigars churchill-Toro-cigars

At Luxury Activist, we received a Discovery set presenting all the cigars in the Winston Churchill collection. We could enjoy all the finest and subtle details put in the handmade manufacturing of these cigars. These are probably the finest and positive complex cigars ever made. Each one is a olfactory and taste discovery, inviting you step by step into Winston Churchill amazing personality.

Davidoff-Winston-churchill-cigars Davidoff-Winston-churchill-cigars-collection Davidoff-Winston-churchill-cigar-collection

In terms of collection, 4 cigars were crafted, The Petit Corona, the Robusto, Toro and the Churchill. Here is the descriptions for each one of them:

Petit Corona (41 RG x 4 ½ )
​The Winston Churchill Petit Corona is the shortest cigar in the range. Due to the smaller RG and the size, this cigar feels stronger and delivers less pronounced flavour nuances in the body. Beautiful pepper flavours together with dark coffee and toasty notes are dominating. Available in boxes of 20 Petit Corona cigars.

Robusto (52 RG x 5 ¼ )
The strength is slightly decreased and the flavors are more overt. The complexity of the cigar is more amplified and the flavours more pronounced. Leather with dark coffee flavours take a front role with a creamy aftertaste. Available in boxes of 20 Robusto cigars.

Toro (54 RG x 6)
Carrying the largest ring gauge in the Winston Churchill range, it is a grand cigar, from the first spicy, leathery, woody notes through the creamy, sweet influences of the Mexican binder to the final triumphant mix of flavours, courtesy of the Nicaraguan filler tobaccos from Esteli and Condegas. Available in boxes of 20 Toro cigars.

Churchill (47 RG x 6 7/8 )
In this majestic format, the aromas are more pronounced, the flavours are multiple and the nuances of the different tobaccos are more independent. The body of the cigar is very present, and the mouthfeel smoke delivers beautiful flavours of chilli pepper and cedar wood in the beginning, leather and roasted flavours in the second third, and finishes off with creamy and nutty notes. Available in boxes of 20 Churchill cigars.

As you can see, each cigar has a meaning and a purpose. It is a complete overview of the finest tobaccos. They are all handmade as all Davidoff cigars and gives you a world tour of tobacco.

Filler:
Piloto Mejorado Seco (Dominican Republic)
Piloto Seco (Dominican Republic)
Hybrid Olor/Piloto Seco (Dominican Republic)
Esteli Seco (Nicaragua)
Condegas Seco (Nicaragua)

Binder:
Negro San Andres (Mexico)

Wrapper:
Ecuador Rojiza (Ecuador)

You can read more about this outstanding collection by visiting Davidoff official website. You can also find there how and where to buy it.
http://davidoff.com

When an amazing and true story inspires the making of exceptional products only the best can be achieved. Davidoff remains loyal to his tradition of quality and beautiful cigars.

LA

Winston-Churchill-cigars

Info sourced at Davidoff official communication release and website, wikipedia and cigaraficionado.com. All content is copyrighted with no reproduction rights available.

The new Drugstore band is back. Le MOC, a new story by JM Weston. 

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Reading Time: 5 minutes

With the launch of a new Mocassin called Le Moc, JM Weston revive an exciting period of the Parisian history: the 60’s and the band of the Drugstore. They were young French dandies who literally became the opinion leaders of their time. It was a lot about music and style. From beautiful Bourgeois appartements to Punk-Rock and clothes, the Minets (kitties) were young, trendy, wealthy and shaped the look of an entire decade.

The 60’s, the wings of modernity just spread at all levels. Welcome to the avant-garde.

During the 60´s France had an amazing decade. The Second World War was already far away and we did not care about the future because, at that time, the future was right there, right at that precise moment. There was a full generation seeking a wind of freedom and satisfaction. It was the time to let the old world behind (wars, conflicts, decolonization…). The time was for modernity and avant-gardism. Many inventions happened during this decade:

  • The first flight of the Concorde
  • The space conquest started
  • The first working laser
  • The first transatlantic TV broadcasting
  • The invention of the birth control pills

first-tv-transatlantic-broadcast 

In the music industry, there were some amazing revolutions happening that would shape the future landscape of sound. The 60’s influence in Rock, Punk, Pop can still be identified still today.

  • The Motown is founded in 1960
  • Elvis Presley finish the Army and released “Are you Lonesome Tonight?”
  • The Beatles start in 1964 their first American tour
  • The Rolling Stones released “I can’t get no Satisfaction”
  • The Supremes scored 12 number one hits between 1964 and 1969
  • The Kinks released “You Really Got me” in 1964

the-kinks-you-really-got-me-now 

The Sixties in pop culture can be referenced in some cases nostalgically to describe the counterculture and revolution in social norms about clothing, music, drugs, dress, sexuality, formalities, and schooling; and in others pejoratively to denounce the decade as one of irresponsible excess, flamboyance, and decay of social order. The decade was also labeled the Swinging Sixties because of the fall or relaxation of social taboos especially relating to racism and sexism that occurred during this time. It was the time for freedom and self-expression. The US, the UK and France experience their decade of freedom and the young generations had in mind: “Carpe Diem”.

Les Minets, seeking freedom and timeless elegance. The new French dandies.

In Paris, during the 60’s a new generation of trendsetters raised. We used to call them the “Minets” (kitties), the Minets of Champs Elysées, the golden jackets or the Drugstore band. They were young, rich and discovered a field of freedom to develop their passions and their style.

Drugstore-Publicis  

les-minets-la-bande-du-drugstore 

They were the new dandies. They would dress like movie stars, party all weekends and influence the fashion, music and social landscape in society. 2 major brands were adopted by them: Renoma for the clothes and JM Weston for the shoes. The Mocassin or Penny Loafer would set the signature look of the Drugstore band. It was a way to keep a timeless elegance in a more young and modern way. The Mocassin was the perfect shoe to wear during a posh Rallye in a beautiful duplex apartment in the bourgeois areas, as well as in a nightclub playing the Kinks.

JM Weston reinvents the Mocassin with Le Moc and sets a new era for the Drugstore band.

 jm-weston-la-bande-drugstore-mocassin 

The famous French luxury shoe house, JM Weston is undeniably connected to what contemporary elegance is. Shoemaker since 1891, JM Weston has set the style for a modern gentleman. It was natural that during the 60’s all trendsetters would adopt the Weston shoes. The Mocassin was a complete icon of elegance and modernity and still is. By mastering the techniques of premium shoemaking, JM Weston remains a true qualitative reference in the world of masculine elegance.
In 2015, JM Weston dares to review their iconic shoe, the Mocassin 180. More than 60 years later after its creation, the Mocassin get a new chapter: Le Moc by JM Weston. jm-weston-drugstore-band-2015  

le-moc-by-weston   

This summer (and beyond) you will be tempted to wear them. New colors, a new modern soft construction will seduce your feet for a new elegant experience. The shoe itself is built with a high degree of mastery. Soft calf skin leather forms the upper part of the shoe while box calf covers the ankle borders. The sole works with rubber inserts finished with a final leather layer. A perfect, casual yet elegant shoe that will be your perfect companion. You can read a full article about it here:
JM Weston Le Moc.
In the print advertising, you rediscover the –Drugstore minets in a contemporary vision of manhood. They hang together, share intense moments together and walk to go further. It is an interesting aesthetics as the 60’s is still a great source of inspiration. Truthful to its Parisian roots, JM Weston explores the city of lights by showing these new dandies in different places, from the Seine river sides to the Parisian roofs. jm-weston-new-campaign  jm-weston-le-moc-campaign 

Le Moc integrates the best of JM Weston creativity and know-how. Recreating an icon is a complex challenge because you need to keep the essentiality of the original product and yet bring something new to be considered. So far we can say JM Weston found the perfect balance to such exercise. Michel Perry dares to revisit the brand DNA with panache, which is the mark of great creators. You can discover more about JM Weston and the new Moc by visiting the brand official website:
http://www.jmweston.com

You really got me now! 

 
LA

 jm-weston-le-moc-new-mocassin 

All info sourced at JM Weston communication release, wikipedia, Justinguitar.com, dailymail.co.uk, paris70.free.fr, lesinrocks and the JM Weston official website. All content is copyrighted with no reproduction rights available. 

Jigsaw, fashion with a British style.

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Reading Time: 2 minutes

For the past 40 years, Jigsaw positioned itself as a “Brit-philosophy” for fashion and fashion accessories. Now they revealed the new look book, shot in Morocco by Jigsaw photographer’s team. Here are some of the interesting looks in such an amazing environment.

This is what Francesca, Jigsaw coordinator said about the shoot place:  “Morocco gave us so much as a location from beautiful landscapes to incredible natural light and traditional riad architecture. All 3 days were spent shooting from sunrise to sunset to capture that amazing light and really showcase the clothes in such stunning surroundings…”

This photoshoot is completely aligned with the Jigsaw spirit. The British fashion retailer has shops in the UK, USA and an independent licensee in Australia. The company, truthfully to its Brit origins is based in South West London. It has by the end of May 2013 more than 56 stores accros the UK. The company was started in 1969 by John Robinson and Malcolm Webster. Since then, it is an interesting success story. If you wish to learn more about Jigsaw exclusive universe, please visit the website:

 

http://www.jigsaw-online.com

 

You will find amazing updates and the perfect outfits for each season.

Did you get charmed by the new Jigsaw looks?
LA

Jigsaw-Morocco-Lookbook-(6)
Info sourced for luxuryactivist.com via the official communication release. All content is copyrighted with no reproduction rights available. 

Fabergé, an unique story of craftsmanship, elegance and luxury.

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Reading Time: 7 minutes

There are names that crossed decades and became legends on their fields of art. One of those names is Fabergé. The worldwide luxury house became famous because of the great luxury craftsmanship developed from the first foundation days back in in the 19th century when Gustave Fabergé opens his first store in 1842 in Russia. Since then, it is an amazing passionate story, surrounded by exceptional people and amazing objects.

The story in the History, Fabergé: from France to Russia.

In order to understand the roots of such an amazing luxury house, you need to understand the historical context and what what the path of the Fabergé family. It all started in the 17th century in France. The origins of the Fabergé family is in Picardie – France. The Favri ou Fabri family was part of the protestant community. With a true religion war going on because of the revocation of the Edit de Nantes by Louis XIV, many protestants needed to escape France in order to avoid persecutions. Most of them ended up in Switzerland, Germany or Austria. The Fabri family installed themselves in Germany in the city of Schwedt, which is 100km north from Berlin.

In Germany the family change their name into Fabrier or Fabriger, potentially in order to forget the bad past left in France. An interesting fact was that in the beginning of the 18th century, Russia became a new eldorado for artisans, artists and scientists. Why that? It was all thanks to the aim and the visionary spirit of Peter the Great, Tsar of Russia and first emperor of the Russian Empire in 1721. He decided to change the country. He believed that Russia could shine in the world by opening more its doors to western influence. He decided to welcome all craftsmen, artists, musiciens, scientists, businessmen that wanted to develop great projects. With Catherine II the Great (1762), Religious freedom was installed in the country, and this made several huguenots to move to Russia, searching a rich land to prosper and to live in peace. This historical and sociological context certainly explains why Pierre Fabergé decided to move to Russia in 1800. After acquiring the Russian nationality, in 1814 his son Gustave Fabergé is born. Soon we can see in the young Gustave that he is very accurate with his hands and he interest himself to craftsmanship. His father decides then to send the young Gustave to Saint Petersbourg to start a promising career at the famous jeweler André-Ferdinand Spiegel and soon after at the great luxury house Keibel.

The Fabergé saga, a true success story

At the age of 28, Gustave Fabergé opens a jewelry store at Boshaya Morskaya street, which will be the historical headquarters for the brand.

faberge-store-saint-petersbourg

Gustave Fabergé marries Charlotte Jungstedt and they have a son in 1846, Pierre Cari Fabergé (Cari Gustavovich as the Russian tradition). Gustave and Charlotte did not know that their son would become one of the most fantastic jewelers of all times. Pierre Cari Fabergé learned everything at the family business ateliers. After completing his jewelry know-how at Friedmann in Germany (Frankfurt), he travels to France, Italy and the United Kingdom. In the meantime the Fabergé business become more and more successful and its reputation grows in certain elitist circles around the imperial family. In 1870, Pierre Cari Fabergé returns to Saint Petersburg and at the age of 24 become the head of the Fabergé business.

Pierre Cari Fabergé has a great idea, to create decorative objects, that the precision and the quality of details would exceed all standards of that time. This new idea brought a tremendous success to the Fabergé house and a great reputation started to flow in all the country and beyond.

The Imperial eggs and the legend of Fabergé is born

In the second half of the 19th century, the name Fabergé was associated to quality, beauty and perfection. Russian celebrities would regularly order unique pieces from the luxury house: Prince Youssoupoff, Count Stroganoff, the Nobel brothers or Kelch (the magnat of gold mines). How the Tsar Alexander III had the idea to order a Fabergé egg for his wife? In 1885, Alexander III wanted to offer something unique to her wife, Empress Maria Fedorovna. The idea was to celebrate their 20th anniversary of their engagement. Some experts believe the inspiration for an egg came from a decorative egg that his wife aunt had and had fascinated Emperess Fedorovna since she was a child.

Fabergé decided to create the Jeweled Hen Egg or also called the First Hen Egg. The crafting of the first Imperial egg is attributed to Erik Kollin of Fabergé’s workshop. The egg is made of gold completely coated with opaque white enamel to look like a real egg shell. A thin band of gold where the two halves of the shell are joined is visible around the middle of the egg. It is 64 mm (2 1/2 in.) long and 35 mm (1 3/8 in.) wide. The two halves of the outer shell fit together in a bayonet-style fitting which opens when twisted to reveal the surprise.

Faberge-Hen-egg

 

Faberge-oeuf-a-la-poule-details

This first egg was the first of a series of 54 eggs made under the supervision of Pierre Cari Fabergé for the Russian family. The tsarina and the tsar enjoyed the egg so much that Alexander III ordered a new egg from Fabergé for his wife every Easter thereafter. The egg is currently located in Russia as part of the Vekselberg Collection, and is housed in the Fabergé Museum in Saint Petersburg, Russia.
The Fabergé saga continued until the first World war and the October revolution in 1917. The company was taken by the employees committee K. Fabergé and Pierre Cari Fabergé leaves Russia at the end of 1918. First he goes to Germany and ends up in Switzerland, in Lausanne. He establishes his residence at the Bellevue hotel in Lausanne, 15 minutes away from LuxuryActivist headquarters 🙂 For decades, the Fabergé eggs entered the house of fame of the most wanted artistic craftsmanship in the world. Some of them became legends.

The-Fabergé-Lilies-of-the-Valley-Egg

Today, Fabergé revived and keep the great tradition of quality and beauty.

The heritage of Fabergé survived 2 world wars. Today, the company is owned by Gemfields, the world’s largest producer of ethically-sourced coloured gemstones, and was relaunched in 2007 as the artist jeweller, true to the original house’s ethos and working with the surviving family members: Peter Carl Fabergé great grand-daughters. Fabergé today owns all Fabergé licences. The company proposes several collections of jewelry, timepieces and also decorative pieces and charms.

Faberge-rings

Fabergé-Egg-Charm-Cluster

Fabergé-Egg-Charm-Bracelet

Fabergé heritage is preserved and kept alive. Currently the luxury house revealed a new egg creation, in the same philosophy than the imperial ones created by Pierre Cari Fabergé 100 years ago.

Faberge-pearl-egg

The-Fabergé-Pearl-Egg-2015

The Fabergé Pearl Egg is the first egg created in the Imperial class since 1917 where Fabergé name and the Fabergé family have been united. Paying homage to the forthcoming centenary of the last Fabergé imperial eggs ever delivered, Fabergé has crafted an extraordinary one-of-kind egg object in collaboration with the Al-Fardan family, one of the world’s most renowned collectors of pearls.

Faberge-Al-Fardan
The object embodies 139 fine, white pearls with a golden lustre, 3’305 diamonds, carved rock crystal and mother-of-pearl set on white and yellow gold. Each pearl adorning the Fabergé Pearl Egg was hand-selected by Hussain Ibrahim Al-Fardan from his private collection. An ingenious mechanism enables the entire outer shell to rotate on its base, simultaneously opening in six sections to unveil its treasure.

As you can see, Fabergé brings back all the ingenuity of the 19th century imperial eggs. True to its original spirit of artistry and innovation, Fabergé continues to create the treasures of tomorrow, precious hand-crafted jewels set with exceptional gemstones to pass from generation to generation.

You can discover more about Fabergé by visiting the company website: http://www.faberge.com.

When legendary know-how expresses the best, the beautiful and the exceptional, only amazing things can follow.

LA

Faberge-story-full-review

Info sourced at Fabergé official information, wikipedia, the history russian museum, faberge museum and rum.ru. Images courtesy of The FORBES Collection, New York All Rights Reserved. 

Tidal vs Spotify, who is going to win the battle of our hearts?

Reading Time: 7 minutes

Spotify was the tsunami in terms of online legal music distribution. Now it seems we have a earthquake called TIDAL. Jay-Z project about a better music service, sustainable and fair for the artists and the users. Who is going to win the battle?

Spotify the ultimate (r)evolution in terms of legality and online music experience

Spotify was launched in 2008. 7 years later the Swedish company has more than 60million registered users, 15 million are paid users. The music giant just washed away Soundcloud and Deezer that remain either more niche or local. From a technical point of view, Spotify Premium streams music at 320Kbit/s. This is supposed to be a good quality for listening. Certain mobile OS use a compression technology that triggers the effect of a better quality without any buffering. An off-line mode authorizes Premium subscribers to listen to music without being online. Thanks to Spotify and a good internet mobile connection, there is no difference between your own local music and everything you might stream from the platform. spotify-p'atform  spotify-music 

Another interesting fact is the launch in 2013 of a specific website called Spotify for Artists. In this website we learn that Spotify pays copyright holders royalties for streamed music. The company pays 70% of its total revenue to rights holders. Spotify does not have a fixed per-play rate, considers factors such as the user’s home country and the individual artist’s royalty rate. Rights holders received an average per-play payout between $.006 and .0084. Apparently Spotify lost around $200 million since they started, there is a controversy on this information as the company never commented on it.
Spotify premium subscription is at $9.99 and in Switzerland is CHF12.95. You can find around 30 million songs, chosen in all main music catalogs in the world. So you might find generally what you are looking for. Unless the artist it self does not wish to be present on the platform. Artists like Taylor Swift for example have retrieved all music from Spotify. She is not the only one. When Taylor Swift removed all her music, she said that Spotify free users would have a wrong perception of the value of art. By accessing all the music they want for free (despite of all the ads) this brings the value of music, at least the perception of it, to a lower level. Music is an art and people should pay to access it. Now Taylor Swift has Tidal 🙂

Tidal, the new king of cool?

There are people who are like Midas, everything they touch becomes pure gold. Jay-Z is one of them. Successful rapper and respected businessman, the American artist never hesitated to invest in new businesses. When Jay-Z bought Aspiro for $56 million, owning 90% of the shares, he had in mind to bring a revolution into the music industry. Aspiro was founded in 1998 in Sweden. The company has 2 successful music franchise: Wimp and Tidal. Wimp was the perfect alternative to iTunes and other Sony’s play, Android play. It was the desktop era. Tidal was the rising star. Today with more than 500’000 users (all paid users), the Tidal business is well engaged. With the arrival of Jay-Z there is a cool effect that was brought to the table. Indeed the Swedish company became the hottest company right now. Probably it is now the new king of cool! What are the main differences with Spotify?
The company is based on exclusive paid accounts. You can only access the platform content with a paid subscription. 2 options though: the standard mode and a HIFI mode, that is suppose to be a higher music quality. tidal-platform  

tidal-player

tidal-music 

Another interesting point with Tidal is the fact you can also watch good quality videos, which is not the case on Spotify. Tidal also proposes short biography (compared to Spotify) about the artists and also what is said about them on social media (mainly Twitter). There is also a integrated magazine and several curated content. Last but not least, Tidal also say they give 75% of their revenue to disc companies and artists. Jay Z also explained that Tidal is a company owned by artists. So apparently Jay Z friends who appeared with him during the press announcement, all have some parts of the company. tidal-video-streaming  

tidal-video-player 

Despite they all make a lot of money in the current music industry they all claim a better deal via Tidal and that Tidal preserves the pleasure of Music. Madonna, Alicia Keys, Daft Punk or Taylor Swift, all embrace Tidal. All the buzz generated with this announcement will for sure increase the number of subscriptions.

Tidal vs Spotify, the Test

The test was done between Spotify Premium and Tidal HIFI. The device used was an iPhone6 with two sorts of headphones: standard iPhone headphones and Bang & Olufsen A8 Earbuds. The test was done exclusively on 4G while traveling and walking in the street and on public wifi.
In terms of user interface, both tools are pretty much similar. There are a few differences in terms of buttons and certain functionalities placement. So if you know Spotify you will not be lost with Tidal. The registration process and the subscription application is easier on Tidal than on Spotify. On important point about subscription: you need to pay to get access to Tidal music catalog while Spotify offer some free listening time.
Here is the most important question: is the sound better on Tidal? Frankly? No. The average listener will not notice any difference with Spotify. The “advanced listener” will invest in a very high fidelity headphones and be very sensitive to details. What this listener will feel is that music on Tidal is somehow “louder”. Both services integrate music from CD support. The encoding between the 2 companies is not necessary different but it is true the sound is slightly louder on Tidal (which does not mean a better quality). So no big differences. If you want to increase the quality of your listening you better invest in proper headphones no matter which tool you are using.
In terms of music catalog, Tidal has between 20 to 25 million songs. Spotify has now a little more of 30 million songs. The difference does not sound big but if you cannot find your favorite artist, not sure to move to Tidal. Tidal is working hard to fill the gap. Jay Z is trying to negotiate a lot of exclusivity in terms of music avant premiere and even exclusive artists. So today, the only way to listening to Taylor Swift is to pay money to Apple iTunes or paying to Tidal. This might takes us to an increase of piracy. Digital music still sounds quite expensive for what we get. On Apple iTunes, you end up buying the album for $9 to $14 in general. It is basically the price of a CD album. With streaming music you do not acquire a copy of the song or of the album, you buy the access to listen to the music. When you stop paying, you do not have the right anymore to access that content. So many countries like Brazil, China or even the US keep doing illegal downloads because of the price.
In conclusion, We do not see a better system than other. From a sound point of view, content and experience, Tidal and Spotify are pretty equivalent. The suggestion for Tidal would be to give the money directly to artists. Up to the artist to give the money to their record company or to keep it for themselves. We would also suggest a true sound improvement which might require some heavy high-tech revolution, meaning a real one. I would also suggest Tidal to find a fair deal for “free music”, like for example delivering a couple of songs per album.
So for the moment I keep my Spotify and Soundcloud. Sorry Jay-Z.

LA  tidal-vs-spotify-test 

 
Info sourced at Spotify, Tidal press releases, websites and luxuryactivist test. All content is copyrighted with no reproduction rights available.

Vittel Couch Converter, move!

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Reading Time: 4 minutes

According to Sportsobs.com, there are 26% of the Swiss population that never do any sport. While the sports activities are booming in the country with more than 40% of the country population who do several times a week a sportive activity, there are still 1/4th of the population who would need a  kick in the back of the pants and be more active. Vittel, the mineral water brand, decided to act in a more outstanding and friendly way.

Vittel, active water since 1854

Vittel is a French water brand founded by Louis Bouloumié. In 1854, Mr. Bouloumier buys the Géremoy source and a 80 acres meadow in Vittel in the Vosges – France. Nothing would let you imagine how big this family business would be in the future. After 4 generations of Bouloumier, Nestlé buys Vittel in 1992 and spread its wings to the world.

Friday chronicle #14: the “right-here-right-now” society.

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Reading Time: 7 minutes

Six thousand. This is the number of tweets sent every second in the world. It represents around 200 billion tweets in one year. Twitter was a complete game changer in the way people could communicate. It supports the “right-here-right-now” expectations from people. We went from a paper letter, to a fax, to an email, to a SMS and to a tweet. According to the British Oxford dictionnary, there are 171’476 words currently in use. A tweet is 140 characters. So no time and “space” to develop. We go directly to the point. No time for chapters, give us directly the conclusions.

Ultra-access means ultra-needs

With the increase of internet and technologies, everything becomes easy to find and easy to use. This ultra-access to information transforms the way we address our requests and the speed we expect satisfaction. Why should I wait for an answer if I can get it right now.
Remember booking holidays 10 years ago? It would have taken 2 month to book your summer holidays in the pre-internet era. First you would need to go to several travel agencies (when they would be open), check several paper catalogs, potentially write a letter to hotels in order to make a reservation, or making a phone call in local language in order to have things booked. Today, it can take you 15mn from your mobile phone to have the same thing done. And because you can do it, you would never give your money to a travel agency that would work differently.
Why should you send a tweet rather than an email? Well, because you expect the person to answer you immediately. According to NM Incite, 71% of customers are more likely to recommend a brand if this brand is doing a great work in terms of customer support on social media. Some brands are embracing this very well. It is the case of Zappos shoes and Nike. Zappos has implemented a 24/7 customer support on Twitter. They will immediately give you an answer to your question, no matter what time of the day or night it is. Nike will do pretty much the same and they will add the Nike attitude on top.
Nike customer support Zappos customer support
The service industry is today at stress. Speed became a key part of the customer equation and you better be ready otherwise you will be completely lost.

Sharing information: speed upon quality.

When brands talk to bloggers, potentially what they will communicate to these clever people can be online in seconds, minutes, hours… From a picture in instagram shared over millions of followers or a blog post generating thousands of hundreds of visits within the following hour, speed is changing the way people access to information. What happens when the traditional press will talk about that new product or service presented to them one to 2 month ago? Well it is not fresh news anymore.
And how individuals interact with each other is also something interesting. Mobile phones are less and less used for phone calls. They are too smart for that now. People use their smartphones for text messaging like with the WhatsApp mobile app. Free texting everywhere. There are overall 34 billion whatsApp messages sent everyday. In 2014, the busiest day for WhatsApp registered over 64 billion messages. The speed to access the information is more important than the quality or even the follow up. Speed against quality. No wonder why we all get HD tv sets but still prefer to watch illegally a movie in bad streaming rather than wait for the blueray dvd. Speed against quality.

Human relationships, the “quick and dirty” rules.

Currently, everybody is talking about Tinder, the ultimate dating-meeting killer app. Remember the speed-dating evenings in bars? Forget about it. Everything is happening online. From Chat-roulette, to snapchat, Tinder and many others, human relationships became as disposable as a kleenex. Connexions are made as fast as they disappear. Every day there are 140 new social networks created in the world and as many which vanish in the sand of times. Everything goes fast. With Snapchat, you can send a message to someone that will last for 2 seconds. You better read fast. We create so much content every second that an average human being would not have the time to see it in his entire life time. The world became a short term thinker rather than a long-term visionary.

Tinder-app

We seek a Like button in real life

From a sociological point of view, our online new behaviors are inducing a change in real life. Did you ever realize how hard is today to stay 100% focus while watching a 90mn movie? Hard. This is one of the consequences of being online addicted. A study ran in South Korea, where internet penetration is one of the highest in the world, showed that one third of the people participating in the study have shown signs of Internet addiction. It is a real modern problem as the consequences can be devastating.

  • Loss of consciousness of time
  • Lack of focus after 20mn
  • Stress and frustration levels quite high, insomnia

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Since the democratization of internet, online gaming and social media, we say that 10% of overall internet population is addicted to the web. This addiction makes these ultra-connected people to adopt in real life some of the behaviors they have online. It is like seeking a like button in real life. They will look for people’s approval of their actions and would spend their time saying to themselves “what a great instagram picture this moment could be”. Did you ever tried to spend one evening out without looking at least once to your smartphone? If you cannot do that, it means you show signs of addiction.

Luxury brands, how to react? Well you have less than 3 seconds.

Internet became a powerful tool to communicate brand universes to customers. It is a convenient and easy way to invite them to a deep dive in the brand experience. Again, there are rules to respect. 75% of internet users would drop a website if this one takes more than 3 seconds to download. 85% of online payments abort if any buffering would happen during the process. In China, brands are using Weibo to answer to any question that a customer would have. Why translating the website in Chinese then?
In South Korea, the main search engine is Naver. With Naver you can reach millions of people in 10mn. This is more than TV or print together. The power of delivering a message online brings the limits of formats, text-copy and creative weight.
When Felix Baumgartner jumped from a ballon at 127’851ft during the RedBull Stratos mission, the news took less than 23mn to spread worldwide within the civilized world. The same type of news would take approximately 5 years to spread in the 19th century and potentially people would believe it is a rumor. Companies need to adapt to this ultra-demanding online audience that will need flexibility, personalization and dedication. The brands that will adapt and align their customer service teams to this new way of relationship will win the battle of customer’s heart.

LA

Right-Now-business-strategy

Info sourced at internetstats, Forbes, Mashable, BusinessInsider and techcrunch. All content is copyrighted with no reproduction rights available.

Baselworld 2015 – Jewelry highlights

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Reading Time: 5 minutes

Baselworld is one of the biggest events in watch-making and Jewelry. For several jewelry brands it is a special moment that will allow them to present their best pieces and all the amazing know-how they have.There are major jewelers like Harris Winston, Chanel, Dior or Swarovski but also more confidential brands and that is the interest of it. Here is a review on 3 of them that are doing an original and amazing job. You probably did not hear about them yet.

Carla Amorim, Brazilian spirit from mother nature to a a modern world

Carla Amorim is Brazilian and there is one interesting aspect of being from Brazil in jewelry: the fact that nature is an amazing inspiration and that there are many precious stones and metals coming from that country. It is an interesting combination for a jeweler.

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carla-amorim-brasil  carla-amorim-brazilian-jeweler
How to describe Carla Amorim’s style? You need to understand the artist behind the brand. She was born in Brasilia, the country’s capital. This city, located in the middle of wild nature, became an architectural challenge and accomplishment of one of the greatest minds of modern times: Oscar Niemeyer. When you grow in a city like Brasilia, you get influenced by the surroundings. What did Carla Amorim keep from Niemeyer? The love of pure lines, the constant play between volume and lightness, and the obsession for perfection. Nature is definitely a great source of inspiration as well as her spirituality. This Brazilian philosophy will create a very original style that has been chosen by several people, celebrities or less famous, around the world. Diamonds, sapphires, emeralds, tourmalines, tanzanites, Brazilian gemstones, pearls, and 18 K gold in various tones are all explored to achieve the desired effect. You can check the brand website here for more updates and information about the amazing universe of Carla Amorim:
http://www.carlaamorim.com.br

Ommage Jewelry, a curator of the world’s finest assets

One important aspect of wrist watches is the bracelet. Without it, you cannot place the watch on your wrist. Generally in metal, rubber, fabrics or leather, it has a pure functional role and despite of its high technicality, it must embrace one’s anatomy. Some bracelets are dressed with precious metals and jewels, others are now even connected to a smartphone. Once you wear a watch, specially if you are a man, it becomes hard to wear something else at the same time. With Ommage Jewelry, you will see a game changer. Their mission is simple yet complex: to curate the world’s finest assets in watchmaking and bring it to a beautiful and amazing precious bracelet.

Ommage is founded in an obsession with timepieces. From evolving mechanics, efficiency and precision, to trendsetting style and fashion, a watch embodies past, present and future. It carries with it a history and projects a future. There is permanence to timekeeping, an infinity, and it weave itself into our day to day.

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ommage-jewels-bracelets ommage-bracelet-details

Ommage delivers a unique, trend-setting line of bracelets that pay homage to the world’s most revered watchmakers and their creations. It is all Swiss-made, near by Zürich.
The concept is probably one of the most original around a watch. By sharing with Ommage Jewelry your favorite watch, they will create a bracelet that will summarize the quintessence of your timepiece. From the same metal used, to specific design details, you will find here the perfect companion for your watch. It is elegant, timeless and with a lot of allure. Check the brand website and get a quotation for a personalized bracelet.
http://www.ommage.com

Christopher Grayson, smart jewels for smart people

This year, experts expect a +1.9% increase of sales in watchmaking thanks to smart watches. Since Apple launched the Apple watch, it represented an accelerator of this segment and connected devices are now an amazing growth opportunity. You just need to find the right idea with the right technology. This is the case of Christopher Grayson and what the brand calls “Smart Jewel”.

Christopher-grayson-connected-wearables  Christopher-Grayson-jewel

IMG_9641.PNG Christopher-grayson-app
The idea is to make technology invisible yet integrated in a clever way that will be useful to anyone. With Smart Jewel, Christopher Grayson brings the best of jewel-making and cutting edge technology. By integrating a display screen into a collection of jewels, we rediscover the pleasure of accessorize our look and to re-wear jewelry in a daily base.
Smart Jewel will alert you with text messages. You will never miss a notification.

  • Phone call alerts
  • SMS messages
  • Social Media notifications as Facebook, Twitter…
  • Calendar appointments

Thanks to Smart Jewel you do not need to retrieve your smartphone from your purse, you can immediately be informed and keep the contact with your colleagues, friends and family.
Here are some of the apps that Smart Jewel supports, but there are many more. This is just a small collection.

  • Phone calls alert
  • Mail apps
  • Facebook
  • LinkedIn
  • Twitter
  • WhatsApp
  • Uber
  • CNN news
  • Skype

Christopher Grayson has found a very clever idea that has several possible developments and applications. The connected wearables market is already a reality and still everything is ahead. Check the brand website for more details: http://christophergrayson.com

Baselworld is an amazing luxury appointment with the world. Jewelry brands will present their best of the best in terms of design, technology and poetry. Diamonds are a woman’s best friend but there are other “Precious stones” to discover. 

LA 

 Baselworld-Jewelry-brands 

Info sourced at Baselworld.com and the respective brands website and official communication release. All content is copyrighted with no reproduction rights available.

Luxury Digital Strategy – 2 days workshop in Paris. Register now.

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Reading Time: 3 minutes

Luxury Education is a series of international educational master classes, held by leading European experts in the luxury industry. The Master classes aim to improve the professional skills of the leading luxury companies all over the world. The project was established in 2010 and annually brings together the experts in the luxury industry, creating a great value platform for business-networking.

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Several brands trust Luxury Education for the quality of their workshops and seminars. The Luxury industry has been changing constantly in the past 1o to 15 years and leading brands need to adapt their strategy to make sure they are always relevant. Digital brought a massive game change into how Brands connect to customers everyday.

Digital Strategies for luxury brands, Paris April 28th and 29th

Luxury-Education-luxury-online

Luxury Education will organize in Paris next month a 2 days workshop about the following theme: Digital Strategies for luxury brands. This event will take place at the initiative of Luxor Management company. The interesting fact about this workshop is that will be leaded by Uche Okonkwo, digital luxury guru and author of several best-selling books. She has a worldwide reputation of being a pioneer business strategist and a opinion leader in the luxury industry. Ouch Okonkwo has collaborated with several major established luxury groups.

Uche-Okonkwo

During the two days of the workshop, participants will learn the secrets of success and profitability lux companies, methodology and tools for building a successful digital strategy, will learn terms of use digital marketing tools in order to stimulate sales process. In between the parts , as well as during the evening cocktail, participants will have the opportunity for networking with colleagues in an informal atmosphere and strengthen business contacts .

the workshop will cover all major themes around digital. From luxury digital strategies and their evolution, study cases based on best practices (Burberry, Dior…) and also next trends in terms of user experience and e-Business. It will be a very complete workshop that should give you the keys to elaborate your own digital strategy.

Luxury brands have been struggling for several years in order to understand the digital landscape, its evolutions and above all the expectancies of their customers. People are more and more connecting to Brands via the web, no matter if it is an email, a Facebook comment, a tweet or simply a subscription to a newsletter. The luxury experience 2.0 is already established and only the most relevant brands will win the battle of the web. The Luxury Education workshop will definitely be a strong companion in your strategy definition.

Digital Strategies for Luxury Brands
April 28th to April 29th
Hotel Scribe – Paris
Registration and details: http://luxuryeducation.net/paris/

 

LA

Luxury-Digital-workshop-strategy

Info sourced at the official communication release of Luxury Education and Luxury Education website. All content is copyrighted with no reproduction rights available.